{"id":20977,"date":"2025-05-28T00:00:00","date_gmt":"2025-05-28T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/gestion-de-listas-de-contactos\/"},"modified":"2026-09-15T20:21:28","modified_gmt":"2026-09-15T20:21:28","slug":"gestion-de-listas-de-contactos","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/gestion-de-listas-de-contactos\/","title":{"rendered":"Facilita las cosas con las mejores pr\u00e1cticas de gesti\u00f3n de listas de contactos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As an email service provider (ESP) we know how layered the email world can be. To be a successful sender, you must master everything from email deliverability, to ROI, email marketing metrics, send-time optimization, analytics, and open conversion and click-through rates.<\/p>\n\n<p class=\"wp-block-paragraph\">We hate to say it, but sending email isn\u2019t just about coding a perfect responsive HTML email template and blasting it out to your subscriber list. Even at that point, you have to ask yourself: Should I send via an email API or SMTP?<\/p>\n\n<p class=\"wp-block-paragraph\">In this post we\u2019re focusing specifically on email list management. This must-do best practice saves time and resources while boosting your email marketing strategies. <b>We\u2019ll explain what email list management is and some <\/b><a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/como-crear-lista-contactos-correctamente\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>best practices<\/b><\/a><b>.<\/b> Plus, we\u2019ll leave you with the best pro tips to streamline your marketing automations and workflow with Mailgun\u2019s email list management service.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-6141\"><p class=\"h5 m-0\" id=\"toc-title-6141\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-is-email-list-management\">What is email list management?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#why-is-email-list-management-critical\">Why is email list management critical?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_6-email-list-management-best-practices\">6 email list management best practices<\/a><a class=\"scrollme link-body-color\" href=\"#perform-regular-email-address-verifications\">Perform regular email address verifications<\/a><a class=\"scrollme link-body-color\" href=\"#keep-tabs-on-email-bounces\">Keep tabs on email bounces<\/a><a class=\"scrollme link-body-color\" href=\"#use-double-opt-in-measures\">Use double opt-in measures<\/a><a class=\"scrollme link-body-color\" href=\"#have-clear-unsubscribe-options\">Have clear unsubscribe options<\/a><a class=\"scrollme link-body-color\" href=\"#implement-a-sunset-policy\">Implement a sunset policy<\/a><a class=\"scrollme link-body-color\" href=\"#dont-buy-email-lists\">Don\u2019t buy email lists<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#final-thoughts\">Final thoughts<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What is email list management?<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/how-to-manage-your-email-list\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>Email list management<\/b><\/a><b> is your strategy for managing your email contact list.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">From a technical perspective, it\u2019s how you: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Build your email list.<\/li>\n\n\n\n<li>Maintain your mailing list hygiene.<\/li>\n\n\n\n<li>Perform email verifications and validations.<\/li>\n\n\n\n<li>Manage opt-in and unsubscribe options.<\/li>\n\n\n\n<li>Sunset disengaged users.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">From a marketing perspective, it gives you a <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/por-que-la-verificacion-de-emails-es-vital-para-tu-bandeja-de-entrada\/\" target=\"_tabs\" rel=\"noopener noreferrer\">validated contact database<\/a> to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Segment your mailing list by grouping readers with similar characteristics.<\/li>\n\n\n\n<li>Personalize your email content by sending targeted emails based on list segmentation.<\/li>\n\n\n\n<li>Filter email subscribers based on engagement levels.<\/li>\n\n\n\n<li>Send out re-engagement campaigns as needed.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Why is email list management critical?<\/h2>\n\n<p class=\"wp-block-paragraph\">Okay, at this point, you\u2019re probably thinking, \u201cWait, isn\u2019t it enough if I\u2019ve carefully <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/como-crear-lista-contactos-correctamente\/\" target=\"_tabs\" rel=\"noopener noreferrer\">built an email list<\/a> the right way?\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">First, let\u2019s make sure we\u2019re on the same page about what <i>the right way<\/i> is. Getting new subscribers is more than half the battle, but you want to grow your list organically \u2013 not purchase existing lists or find covert ways to capture emails\u2026 but more on this later.<\/p>\n\n<p class=\"wp-block-paragraph\">But even a well-built email list won\u2019t deliver results if it\u2019s not maintained properly.<\/p>\n\n<p class=\"wp-block-paragraph\">You might have great content and beautifully designed templates, but if your list is cluttered with outdated or inactive contacts, your efforts could be in vain. As your small business evolves, so should your email list. Regular cleaning and management help keep your campaigns effective, your bounce rate low, and your emails out of junk folders.<\/p>\n\n<p class=\"wp-block-paragraph\">Beyond the obvious, here\u2019s why email list management matters:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Better targeting and engagement.<\/b> A smaller, more refined list typically leads to higher open and click-through rates. It also helps you better understand your audience and tailor content to their interests more effectively.<\/li>\n\n\n\n<li><b>Fewer bounces.<\/b> If your list includes invalid or outdated addresses, your emails may hard bounce\u2014hurting your sender reputation and flagging your domain as suspicious. While soft bounces won\u2019t impact your sender reputation too much, a <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/rebotes-email-que-hacer-al-respecto\/\" target=\"_tabs\" rel=\"noopener noreferrer\">high hard bounce rate<\/a> is a red flag for inbox service providers (ISPs). Don\u2019t let ISPs flag your sending domain as spammy or malicious. They might refuse to place your messages in users\u2019 inboxes because they think your emails contain malware. <\/li>\n\n\n\n<li><b>Improved deliverability.<\/b> High engagement rates signal to ISPs that your content is wanted. This helps your emails land in the primary inbox rather than the spam folder.<\/li>\n\n\n\n<li><b>Reduced spam complaints.<\/b> If you don\u2019t make it easy for your readers to unsubscribe from your emails, they might just mark your messages as spam. Too many spam complaints \u2013 also known as abuse complaints \u2013 cause ISPs to flag your emails as spam. In the best case, you\u2019ll land in the spam folder. In the worst case, you\u2019ll land <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/como-eliminar-ip-dominio-lista-bloqueo-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">on a blocklist<\/a>!<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These issues directly impact your sender reputation and, ultimately, your <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/mejorar-tu-tasa-de-entrega-de-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">deliverability<\/a>. We\u2019ll help you avoid landing in spam traps, winding up on blocklists, and being flagged by ISPs with email list management best practices.<\/p>\n\n<h2 class=\"wp-block-heading\">6 email list management best practices<\/h2>\n\n<p class=\"wp-block-paragraph\">So how do you get ahead of email deliverability issues? Follow these best practices for list management:<\/p>\n\n<h3 class=\"wp-block-heading\">Perform regular email address verifications<\/h3>\n\n<p class=\"wp-block-paragraph\">Keep your email list clean by ensuring the addresses on your list are valid email addresses. Email validation helps ensure that the addresses on your mailing list are valid and error-free, so they won\u2019t bounce.<\/p>\n\n<p class=\"wp-block-paragraph\">To make sure you have the right email addresses, you can add email validation to your sign-up forms. Want to try it for yourself? Check out our <a href=\"\/products\/inbox\/email-verification\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email verifications tool<\/a>. <\/p>\n\n<h3 class=\"wp-block-heading\">Keep tabs on email bounces<\/h3>\n\n<p class=\"wp-block-paragraph\">Watch out for soft and hard bounces. You&#8217;ll need to update your mailing list if you\u2019re sending messages and they bounce back. <\/p>\n\n<p class=\"wp-block-paragraph\">With ISP feedback and automatic suppressions, you can continually monitor and make updates to your email list to improve open rates for your email campaigns and protect your reputation. Keep your delivery rates high by removing email addresses that bounce back messages before you send out your next email marketing campaign.<\/p>\n\n<h3 class=\"wp-block-heading\">Use double opt-in measures<\/h3>\n\n<p class=\"wp-block-paragraph\">Reduce the number of invalid addresses on your mailing list using sign-up forms with double opt-in measures. This is a great way to ensure addresses are correct and your readers want to receive your emails.<\/p>\n\n<h3 class=\"wp-block-heading\">Have clear unsubscribe options<\/h3>\n\n<p class=\"wp-block-paragraph\">Make it easy for your readers to unsubscribe. It\u2019s always sad to see them go but trust us; you\u2019d much rather say goodbye than have them mark your emails as spam. Clear unsubscribe links make list management a self-serve function. Disinterested users will become unengaged subscribers, and that dilutes your target audience by impacting your deliverability.<\/p>\n\n<h3 class=\"wp-block-heading\">Implement a sunset policy<\/h3>\n\n<p class=\"wp-block-paragraph\">Not all users will be lifelong users. <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/politicas-sunset-contactos-sin-interaccion\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Developing a sunset policy<\/a> gives you a playbook to plan re-engagement strategies around low engagement users, and creates a process for retiring inactive users that are hurting your engagement metrics.<\/p>\n\n<h3 class=\"wp-block-heading\">Don\u2019t buy email lists<\/h3>\n\n<p class=\"wp-block-paragraph\">Effective email list management starts with building a solid list of engaged contacts who actually <i>want <\/i>to hear from you. Buying or renting email addresses isn\u2019t just a poor investment \u2013 it can hurt your deliverability and reputation. Instead, focus on permission-based lists where users opt in to receive your emails. The best email marketing tools support this approach and help you manage your list with compliance and precision.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p>To improve email delivery rates, businesses often turn to third-party email marketing platforms that offer free or freemium plans, with real-time analytics and strong deliverability. <\/p><p class=\"mb-0\">Mailgun&#8217;s platform offers powerful tools for email list management that scale with your business. As your audience grows, you can send unlimited emails at a competitive price \u2013 all while benefiting from top-tier customer service at every level. <a href=\"https:\/\/www.mailgun.com\/es\/recursos\/comparativa\/\">Try Mailgun for free<\/a>&nbsp;and see for yourself.<\/p><\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n<p class=\"wp-block-paragraph\">List management is a mission-critical email marketing tool. Regardless of the platform you use to send, be it Mailgun, Mailchimp, Hubspot, or some other email marketing software, list hygiene helps to ensure a higher open rate with a lower bounce rate, and way less chance of landing in the spam folder. Whether you decide to manage your mailing list yourself or use <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/fomentar-interaccion-estrategica-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email list management tools and strategies,<\/a> remember that a clean email list is vital to a healthy ecommerce email campaign.<\/p>\n\n<p class=\"wp-block-paragraph\">Ready to get cracking? <a href=\"\/products\/inbox\/email-verification\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Try Mailgun\u2019s email validation<\/a> tools and check out our other email tools to improve your email campaigns and boost your reader engagement. And don\u2019t worry, if you have questions, we\u2019ve got you covered for all your digital marketing efforts from your welcome email to your transactional email program.<\/p>\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Keep me posted! Get great resources in your inbox every week.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-9362\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-9362\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-7673\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-7673\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Send me the Mailjet Newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPor qu\u00e9 es tan importante la gesti\u00f3n de listas de contactos? \u00bfY cu\u00e1les son algunas de las mejores pr\u00e1cticas? En este art\u00edculo analizamos este importante elemento de entregabilidad y te ofrecemos consejos profesionales para optimizar tu flujo de trabajo y la gesti\u00f3n de listas de contactos.<\/p>\n","protected":false},"author":13,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-20977","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gestiona tu lista de contactos con estos consejos de Mailgun - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Descubre todo sobre la gesti\u00f3n de listas y las mejores pr\u00e1cticas, y c\u00f3mo optimizar tu flujo de trabajo de email con el servicio de gesti\u00f3n de listas de Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/gestion-de-listas-de-contactos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gestiona tu lista de contactos con estos consejos de Mailgun - 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