{"id":21651,"date":"2019-07-16T00:00:00","date_gmt":"2019-07-16T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/domain-ip-reputation-gmail-care-more-about-2\/"},"modified":"2026-09-15T16:26:52","modified_gmt":"2026-09-15T16:26:52","slug":"domain-ip-reputation-gmail-care-more-about","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/domain-ip-reputation-gmail-care-more-about\/","title":{"rendered":"Reputaci\u00f3n del dominio o reputaci\u00f3n de direcci\u00f3n IP: \u00bfcu\u00e1l le importa m\u00e1s a Gmail?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We often compare email reputation to a credit score. The better your sender score, the more likely your email will get delivered.<\/p>\n\n<p class=\"wp-block-paragraph\">That\u2019s because your reputation is one of the factors mailbox providers look at to determine whether or not your email belongs in the inbox. <b>Each inbox service provider\u00a0 (ISP) acts as a gatekeeper and has its own algorithm<\/b> that weighs factors like reputation score and\u00a0<a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/mejores-listas-bloqueo-dns-no-todas-iguales\/\" target=\"_tabs\" rel=\"noopener noreferrer\">blacklists<\/a>\u00a0to make a final delivery decision. So, if you\u2019re delivering just fine to Yahoo but landing in the spam folder with Hotmail, the different mailbox provider algorithms could be partially to blame.<\/p>\n\n<p class=\"wp-block-paragraph\">Gmail tends to be the number one mailbox provider our customers\u2019 recipients use, so you\u2019re probably wondering what Gmail cares about. How does your sending reputation enter into their email delivery decision?<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-9920\"><p class=\"h5 m-0\" id=\"toc-title-9920\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-two-types-of-email-reputation\">The two types of email reputation<\/a><a class=\"scrollme link-body-color\" href=\"#ip-reputation\">IP reputation<\/a><a class=\"scrollme link-body-color\" href=\"#domain-reputation\">Domain reputation<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#establishing-a-reputation-from-scratch\">Establishing a reputation from scratch<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#does-gmail-care-more-about-your-domain-reputation-or-ip-reputation\">Does Gmail care more about your domain reputation or IP reputation?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#webinar-best-practices-for-email\">Webinar: Best practices for email<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">The two types of email reputation<\/h2>\n\n<p class=\"wp-block-paragraph\">Before we dive in, let\u2019s talk a little bit about your IP and sending domain. Basically, there are <b>two types of email reputation<\/b> that can affect your sending: 1) IP Reputation and 2) Domain Reputation. These are calculated separately, but they\u2019re two sides of the same coin and play a big role in your overall sender reputation.<\/p>\n\n<h3 class=\"wp-block-heading\">IP reputation<\/h3>\n\n<p class=\"wp-block-paragraph\">Email messages are sent from a computer or server that has a unique identifying address, which are known as IP addresses.<\/p>\n\n<p class=\"wp-block-paragraph\">Since IPs can easily be tied back to senders, it\u2019s a straightforward identifier to use in determining your reputation. And, as you would expect, when your reputation is factored on the IP level, it\u2019s called IP reputation. With IP reputation, variables like whether you\u2019re using a brand new IP address, a shared IP, or a dedicated IP can have a big impact.<\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re sending from a shared IP, there\u2019s a chance <b>your sending IP could have a poor reputation <\/b>due to the bad actions of other email senders utilizing that IP. When this happens, some mailboxes might decide to block you. That\u2019s why organizations with high volume sends usually choose to send from a dedicated IP. The advantage? A dedicated IP address isolates your email reputation from email senders with poor email practices. If you\u2019re interested in moving to a dedicated IP for better deliverability, you can\u00a0<a href=\"https:\/\/app.mailgun.com\/app\/ip_management\" target=\"_tabs\" rel=\"noopener noreferrer\">add one to your account here<\/a>\u00a0or contact our support team for more info.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_123a48cbe5838e85d9651547810a57c1\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Learn about our Deliverability Services            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_123a48cbe5838e85d9651547810a57c1\">\r\n                Deliverability Services            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Looking to send a high volume of emails? Our email experts can supercharge your email performance. See how we&#x27;ve helped companies like Lyft, Shopify, Github increase their email delivery rates to an average of 97%.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/es\/soluciones\/servicios-entregabilidad-lp\/\"  class=\"btn btn-secondary\" >Learn more<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n<h3 class=\"wp-block-heading\">Domain reputation<\/h3>\n\n<p class=\"wp-block-paragraph\">So if your IP reputation is factored on the IP level, your domain reputation is factored on the \u2013 you guessed it \u2013 domain level.<\/p>\n\n<p class=\"wp-block-paragraph\">When you get set up to send in Mailgun, you add the DNS records for each of your domains so that your emails are clearly sent from that domain. That way, the domain reputation of yourdomain1.com can be kept separate from the domain reputation of yourdomain2.com.<\/p>\n\n<p class=\"wp-block-paragraph\">Things like domain age, how the domain identifies across the web, and whether it identifies in the entertainment, advertising, finance, or education industries can all impact your domain reputation.<\/p>\n\n<p class=\"wp-block-paragraph\">Since you could have hundreds of different domains sending on the same IP,\u00a0<strong>domain reputation is more pointed than IP reputation.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">Establishing a reputation from scratch<\/h2>\n\n<p class=\"wp-block-paragraph\">One important thing to mention is that it takes some time to establish a reputation. A relatively new domain or IP won\u2019t have an email reputation attached (and cases in which the domain has just been purchased, might even have a poor reputation assigned), so\u00a0<strong>you\u2019ll want to start sending a few emails at a time and slowly ramp up to higher volumes.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">That being said, you can\u2019t start an email marketing campaign with a massive list and a brand new IP and expect to succeed. If you start sending to a million people (and chances are a few spam traps) on your list on day one, the mailbox providers are unlikely to deliver all those messages. They have to get to know you first, so you\u2019ll need to warm up your reputation by taking it slow.<\/p>\n\n<h2 class=\"wp-block-heading\">Does Gmail care more about your domain reputation or IP reputation?<\/h2>\n\n<p class=\"wp-block-paragraph\">As we talked about before, mailbox providers often have a different set of filtering systems that can prevent your email from landing in the inbox. Some of these weigh IP reputation more heavily while others pay more attention to domain reputation.<\/p>\n\n<p class=\"wp-block-paragraph\">For Gmail, we have reason to believe that domain reputation matters more.<\/p>\n\n<p class=\"wp-block-paragraph\">Why? Because a domain is a more precise indicator of sending history. I<strong>Ps can vary based on sending servers and providers, but your sending domain stays with you.\u00a0<\/strong>In the following video, Nick Schafer of Sinch Mailgun, lays this out in more detail.<\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=CeBYan9Whu8\" class=\"lazy-video-link\" data-lazy-video=\"CeBYan9Whu8\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/CeBYan9Whu8\/maxresdefault.jpg\" title=\"V\u00eddeo de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/CeBYan9Whu8\/maxresdefault.jpg\" alt=\"IP reputation vs domain reputation: Which matters more for email deliverability success?\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=CeBYan9Whu8#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/CeBYan9Whu8\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/CeBYan9Whu8\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=CeBYan9Whu8\",\n    \"name\": \"IP reputation vs domain reputation: Which matters more for email deliverability success?\",\n    \"description\": \"Two of the biggest factors connected to your reputation as an email sender are IP and domain reputation. But what\\u2019s the difference between IP reputation vs domain reputation? Should email senders be more concerned about one or the other? \\n\\nIP reputation is based on the activities coming from a specific IP address sending out emails. When you\\u2019re on a shared IP with other senders who are spamming people, your reputation could suffer even if you\\u2019ve done nothing wrong. On the other hand, domain reputation is about the history of the sending domain or subdomain. You can\\u2019t blame anyone else if your domain reputation is bad.  \\n\\nIn this video, email deliverability expert Nick Schafer for Sinch Mailgun explains what he thinks matters more to major mailbox providers like Gmail and Outlook. Find out why domain reputation has become increasingly crucial and what recent industry changes tell us about the future of email deliverability and your sender reputation. \\n\\nLearn more about sender reputation when you explore the results of an industry survey. Check out Sinch Mailgun\\u2019s report \\u201cState of email deliverability 2025.\\u201d \\nhttps:\/\/www.mailgun.com\/resources\/research\/email-sender-reputation\/  \\n\\nPlus, dig deeper into the topic of IP vs domain reputation: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/domain-ip-reputation-gmail-care-more-about\/\",\n    \"uploadDate\": \"2024-12-10T21:58:32+00:00\",\n    \"duration\": \"PT1M26S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<p class=\"wp-block-paragraph\">Since not all mailbox providers use the same metrics, it\u2019s generally good practice to evaluate both your IP and domain reputation prior to sending to ensure your emails have the best possible chance of getting delivered. Gmail makes it easy to keep an eye on your IP and domain reputation through their\u00a0<a href=\"https:\/\/postmaster.google.com\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Postmaster Tools<\/a>, which we highly recommend you sign up for if you\u2019re sending to Gmail.<\/p>\n\n<p class=\"wp-block-paragraph\">If you feel like your domain or IP reputation could use some improvement, you might want to look into Mailgun\u2019s\u00a0<a href=\"https:\/\/www.mailgun.com\/es\/managed\" target=\"_tabs\" rel=\"noopener noreferrer\">Deliverability Service<\/a>. <b>This pairs you with a dedicated email expert who proactively monitors your account<\/b> for performance issues and assists with reputation management and blacklists, etc. They\u2019re your best point of contact for anything email deliverability.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_123a48cbe5838e85d9651547810a57c1\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Learn about our Deliverability Services            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_123a48cbe5838e85d9651547810a57c1\">\r\n                Deliverability Services            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Looking to send a high volume of emails? Our email experts can supercharge your email performance. See how we&#x27;ve helped companies like Lyft, Shopify, Github increase their email delivery rates to an average of 97%.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/es\/soluciones\/servicios-entregabilidad-lp\/\"  class=\"btn btn-secondary\" >Learn more<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n<h2 class=\"wp-block-heading\">Webinar: Best practices for email<\/h2>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=8ou7Zsl9Zao\" class=\"lazy-video-link\" data-lazy-video=\"8ou7Zsl9Zao\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/8ou7Zsl9Zao\/maxresdefault.jpg\" title=\"V\u00eddeo de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/8ou7Zsl9Zao\/maxresdefault.jpg\" alt=\"Best Practices for 2018 Emails\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=8ou7Zsl9Zao#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/8ou7Zsl9Zao\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/8ou7Zsl9Zao\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=8ou7Zsl9Zao\",\n    \"name\": \"Best Practices for 2018 Emails\",\n    \"description\": \"We all want better deliverability, but there are a few small things you need in place in order to achieve it. Ongage and Mailgun teamed up to bring you this awesome webinar.\\n\\nFeaturing our deliverability expert Nick Schafer and Danny Tal of Ongage.\",\n    \"uploadDate\": \"2018-06-26T20:10:39+00:00\",\n    \"duration\": \"PT39M46S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<p class=\"wp-block-paragraph\"><b>Have you updated your email strategy for 2018?<\/b> We all want better deliverability, but there are a few small things you need in place in order to achieve it. Watch our webinar that covered all of the strategies needed to s\ucceed in 2018 with our\u00a0host, Nick Schafer -Mailgun\u2019s resident deliverability expert.<\/p>\n\n<p class=\"wp-block-paragraph\">You\u2019ll learn: 1) How to track and improve your reputation as a sender, 2) The dos and don\u2019ts of building and maintaining your lists, 3) How to improve your email engagement and more.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_1fd2670b735943e0fbfaff0420b3a98a\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Sign Up            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_1fd2670b735943e0fbfaff0420b3a98a\">\r\n                It&#8217;s easy to get started. And it&#8217;s free.            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">See what you can accomplish with the world\u2019s best email delivery platform.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Los proveedores de servicios de email sopesan factores como la reputaci\u00f3n de direcci\u00f3n IP y la reputaci\u00f3n del dominio para tomar una decisi\u00f3n final sobre la entrega. Entonces, \u00bfqu\u00e9 pasa con Gmail? M\u00e1s informaci\u00f3n&#8230;<\/p>\n","protected":false},"author":29,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-21651","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reputaci\u00f3n del dominio o reputaci\u00f3n de direcci\u00f3n IP: \u00bfcu\u00e1l le importa m\u00e1s a Gmail? - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Los proveedores de servicios de email sopesan factores como la reputaci\u00f3n de direcci\u00f3n IP y la reputaci\u00f3n del dominio para tomar una decisi\u00f3n final sobre la entrega. Entonces, \u00bfqu\u00e9 pasa con Gmail? 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