{"id":21654,"date":"2026-07-27T00:00:00","date_gmt":"2026-07-27T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/bimi-mas-que-un-nombre-divertido\/"},"modified":"2026-09-15T13:58:45","modified_gmt":"2026-09-15T13:58:45","slug":"bimi-mas-que-un-nombre-divertido","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/bimi-mas-que-un-nombre-divertido\/","title":{"rendered":"La especificaci\u00f3n de email BIMI: tu recompensa por una s\u00f3lida autenticaci\u00f3n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Remember in grade school when you\u2019d get a gold star for a job well done? How about the feeling you get when you earn a new badge on GitHub?<\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s always cool to get recognized for quality work. And that\u2019s really what the BIMI email specification is all about. When you\u2019ve got your email authentication protocols nailed down and properly enforced, a BIMI logo is something mailbox providers like Gmail and Apple Mail may display as a bonus.<\/p>\n\n<p class=\"wp-block-paragraph\"> But before we dive into the technical details, let\u2019s cover a few of the basics.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-3492\"><p class=\"h5 m-0\" id=\"toc-title-3492\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-is-bimi\">What is BIMI?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-dmarc-and-bimi-connection\">The DMARC and BIMI connection<\/a><a class=\"scrollme link-body-color\" href=\"#bimi-implementation-and-dmarc-adoption\">BIMI implementation and DMARC adoption<\/a><a class=\"scrollme link-body-color\" href=\"#how-to-set-up-bimi\">How to set up BIMI<\/a><a class=\"scrollme link-body-color\" href=\"#bimi-setup-in-three-steps\">BIMI setup in three steps<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-benefits-of-a-bimi-logo\">The benefits of a BIMI logo<\/a><a class=\"scrollme link-body-color\" href=\"#email-security-and-deliverability\">Email security and deliverability<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-bimi-is-evolving\">How BIMI is evolving<\/a><a class=\"scrollme link-body-color\" href=\"#googles-verified-mark-certificate\">Google\u2019s Verified Mark Certificate<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2023-updates-from-brian-westnedges-email-camp-session\">2023 updates from Brian Westnedge\u2019s Email Camp session<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#bimi-and-mailgun\">BIMI and Mailgun<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What is BIMI?<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bimigroup.org\/\" target=\"_tabs\" rel=\"noopener noreferrer\">BIMI<\/a> (pronounced bih-mee) is more than just a funny-sounding name. It stands for Brand Indicators for Message Identification. The simplest way to explain it is that, when you have all your <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/autenticacion-emails-documento-identidad-envios\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email authentication<\/a> ducks in a row, you\u2019re eligible to be rewarded with your company\u2019s logo showing up in the inbox.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Here\u2019s a mockup from before and after BIMI setup:<\/b><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4443\" width=\"1424\" height=\"1016\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/EN-MJ-BMI-Mockups.png\" alt=\"Preview of an inbox before and after BIMI\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/EN-MJ-BMI-Mockups.png 1424w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/EN-MJ-BMI-Mockups-300x214.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/EN-MJ-BMI-Mockups-768x548.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/EN-MJ-BMI-Mockups-1024x731.png 1024w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">So, if someone asks you why your competitors have inbox logos and the company you work for has nothing but a letter inside a circle &#8211; this is most likely the reason why. You need to set up BIMI.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s not the first time we\u2019ve seen inbox logos. Gmail tried doing it with Google+ profiles, and <a href=\"https:\/\/business.microsoft.com\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Microsoft Business Profiles<\/a> made it possible in Outlook inboxes. But it can get messy. Mailbox providers often try to guess which logo is right, and inevitably, sometimes they\u2019re wrong. Mailgun\u2019s Chris Farmer explains some other <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/incluir-imagen-remitente\/\" target=\"_tabs\" rel=\"noopener noreferrer\">ways that sender images show up in emails<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">The BIMI method gives the sender\/brand more control because they supply mailbox providers with an official, approved logo for inbox display.<\/p>\n\n<p class=\"wp-block-paragraph\">Like other email specifications that are connected to the authentication process, BIMI is a DNS TXT record. When you have BIMI set up correctly, you should see your brand\u2019s logo appearing in the inbox next to messages that you send.<\/p>\n\n<p class=\"wp-block-paragraph\">But we\u2019re getting way ahead of ourselves here. Before you can even start thinking about how to set up BIMI, we need to talk about <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/implementar-dmarc\/\" target=\"_tabs\" rel=\"noopener noreferrer\">DMARC<\/a>.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_0a0874fe2cd7c51abda7a63ad5d0debd\">\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_0a0874fe2cd7c51abda7a63ad5d0debd\">\r\n                Email\u2019s Not Dead: The BIMI episode            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Mailgun\u2019s Nick Schafer and Matt Vernhout of the BIMI Working Group sit down with the hosts of our podcast to discuss email authentication, how to fight fraud, and more in this episode from Season 1. Get some expert insights on the origins of BIMI.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/es\/resources\/podcasts\/combatir-fraude-email-con-bimi\/\"  class=\"btn btn-secondary\" >Listen now<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n<h2 class=\"wp-block-heading\">The DMARC and BIMI connection<\/h2>\n\n<p class=\"wp-block-paragraph\">Domain-based Message Authentication Reporting and Conformance (DMARC) is one of the most important pieces in your email authentication puzzle. It\u2019s currently the best way to stop scammers who want to spoof your brand using email. <b>Unless you have DMARC set up with the right policy, mailbox providers will not show your BIMI logo.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">As a quick refresher, DMARC is a specification that checks incoming messages for <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/spf-records-basics\/\" target=\"_tabs\" rel=\"noopener noreferrer\">SPF<\/a> (Sender Policy Framework), and <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/entender-dkim-como-funciona\/\" target=\"_tabs\" rel=\"noopener noreferrer\">DKIM<\/a> (Domain-keys Identified Mail) alignment. Then, DMARC gives mailbox providers directions on what to do with email messages that fail authentication. This is known as your DMARC policy. <b>For BIMI to work, your DMARC policy must be set to either quarantine or reject.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">There are three DMARC policy options:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><code>p=none<\/code> \u2013 This policy doesn\u2019t do much. It provides no direction concerning how to handle authentication failures, which leaves filtering decisions up to mailbox providers.<\/li>\n\n\n\n<li><code>p=quarantine<\/code> \u2013 With this DMARC policy in place, you are suggesting that mailbox providers deliver authentication failures to the spam folder.<\/li>\n\n\n\n<li><code>p=reject<\/code> \u2013 When this policy is in place, you are telling mailbox providers they should block or reject messages that fail authentication. It\u2019s the strongest DMARC policy.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">But here\u2019s the problem&#8230; Most senders are only using the p=none DMARC policy. The purpose for the more relaxed policy is to maintain email deliverability while senders test DMARC and try to get it working correctly. It also allows for DMARC reports, which provide information on who\u2019s sending mail on behalf of your domain. However, a <code>p=none<\/code> policy does nothing to help stop fraudulent email scams like phishing and brand spoofing.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Senders must have a policy of quarantine or reject before a BIMI inbox logo is displayed.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">BIMI implementation and DMARC adoption<\/h3>\n\n<p class=\"wp-block-paragraph\"><b>While millions of senders are using DMARC, many aren\u2019t taking advantage of its power to support email security.<\/b> <a href=\"https:\/\/dmarc.org\/stats\/dmarc\/\" target=\"_tabs\" rel=\"noopener noreferrer\">According to DMARC.org<\/a>, nearly 66% of senders using DMARC still have a <code>p=none<\/code> policy. And that\u2019s not exactly helpful to mailbox providers, or the recipients who are trying to identify and avoid email scams. It also means only 34% of senders using DMARC are even eligible for BIMI logos.<\/p>\n\n<p class=\"wp-block-paragraph\">The website <a href=\"https:\/\/www.bimiradar.com\/glob\" target=\"_tabs\" rel=\"noopener noreferrer\">BIMIRadar.com<\/a> tracks more than 67 million sending domains. As of this writing, it shows that just 2.2% of those domains are considered \u201cBIMI-ready\u201d and only a fraction of a percent has done everything required to implement BIMI correctly. So, this email specification has room to grow.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>The main reason BIMI exists is to encourage senders to enforce stricter DMARC policies.<\/b> Mailbox providers and others in the email industry created BIMI with what you might call a \u201ccarrot-on-a-stick\u00bb approach. They knew email marketers would want inbox logos, and BIMI would encourage senders to get serious about DMARC enforcement.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-80d08df62a0fccda40dc76bd91ca5f71\">\r\n            \u201cBIMI is the carrot that Google&#8217;s using, that Yahoo&#8217;s using. They want people to adopt DMARC and get them to care about DMARC. DMARC makes their lives easier in terms of figuring out what mail potentially is legitimate and wanted.\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/brian-westnedge_headshot.png\" alt=\"Foto de Brian Westnedge\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-80d08df62a0fccda40dc76bd91ca5f71\">\r\n                        Brian Westnedge                    <\/cite>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p class=\"wp-block-paragraph\">Of course, knowing how to set up BIMI for email typically falls on the shoulders of the IT department or others with more technical expertise. That\u2019s because things can get a little complicated.<\/p>\n\n<h3 class=\"wp-block-heading\">How to set up BIMI<\/h3>\n\n<p class=\"wp-block-paragraph\">As we mentioned, BIMI is a DNS TXT record that lives on your sending servers. Here\u2019s an example of how a BIMI record might look:<\/p>\n\n<p class=\"wp-block-paragraph\"><code>default._bimi TXT \"v=BIMI1; l=https:\/\/your-domain.com\/your-logo.svg; a=https:\/\/www.your-domain.com\/path-to-vmc\/VMC.pem;\" <\/code><\/p>\n\n<p class=\"wp-block-paragraph\">That actually seems pretty simple, right? But remember, you also need to enforce a DMARC policy of either <code>p=quarantine<\/code> or <code>p=reject<\/code> for BIMI to work. In addition, the percentage of mail to which an enforced DMARC policy is applied must be 100. Here\u2019s an example of a DMARC record that would be considered BIMI compliant.<\/p>\n\n<p class=\"wp-block-paragraph\"><code>v=DMARC1; p=quarantine; rua=mailto:dmarc-reports@example.com; pct=100; aspf=s; adkim=s;<\/code><\/p>\n\n<p class=\"wp-block-paragraph\">You\u2019ll notice that this DMARC policy is set to <i>quarantine<\/i>, and the percentage (pct=) is 100, which means the enforced policy applies to all mail. If this record included a <code>sp=none<\/code> tag, it would <i>not<\/i> be BIMI compliant. That\u2019s because <code>sp=none<\/code> indicates there is a special policy of <i>none<\/i> for subdomains.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>There are also some specific requirements for your BIMI logo:<\/b><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Senders must use an SVG file with the secure <a href=\"https:\/\/www.w3.org\/TR\/SVGTiny12\" target=\"_tabs\" rel=\"noopener noreferrer\">Tiny 1.2 format<\/a><\/li>\n\n\n\n<li>Your logo must have a verified mark certificate (VMC) from an approved entity.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">In order to take full advantage of BIMI, senders need to obtain a VMC for a copyrighted logo from either <a href=\"https:\/\/www.digicert.com\/tls-ssl\/verified-mark-certificates\" target=\"_tabs\" rel=\"noopener noreferrer\">DigiCert<\/a> or <a href=\"https:\/\/www.entrust.com\/digital-security\/certificate-solutions\/products\/digital-certificates\/verified-mark-certificates\" target=\"_tabs\" rel=\"noopener noreferrer\">Entrust<\/a>, which are currently the only two approved organizations offering the certificates. The VMC requirement emerged when <a href=\"https:\/\/cloud.google.com\/blog\/products\/identity-security\/bringing-bimi-to-gmail-in-google-workspace\" target=\"_tabs\" rel=\"noopener noreferrer\">Gmail started supporting BIMI<\/a> in 2021. More recently, BIMI gained <a href=\"https:\/\/support.apple.com\/en-us\/HT213155\" target=\"_tabs\" rel=\"noopener noreferrer\">support from Apple Mail<\/a> (iOS 16 and Ventura 13), which also requires a certified digital logo.<\/p>\n\n<p class=\"wp-block-paragraph\">If you&#8217;re a high-volume sender with multiple brands, there are ways to specify different logos for various brands and subdomains using what are known as <a href=\"https:\/\/bimigroup.org\/an-introduction-to-bimi-selectors\/\" target=\"_tabs\" rel=\"noopener noreferrer\">BIMI selectors<\/a>. This could also be helpful if you send <a href=\"https:\/\/www.mailgun.com\/es\/soluciones\/plataforma-de-email-transaccional\/\" target=\"_tabs\" rel=\"noopener noreferrer\">transactional emails<\/a> and promotional messages from different domains.<\/p>\n\n<p class=\"wp-block-paragraph\">If you want to dig into the technical details even further, check out the <a href=\"https:\/\/authindicators.github.io\/rfc-brand-indicators-for-message-identification\/\" target=\"_tabs\" rel=\"noopener noreferrer\">BIMI RFC from the AuthIndicators Working Group<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">BIMI setup in three steps<\/h3>\n\n<p class=\"wp-block-paragraph\">Now that you know the more common technicalities, let\u2019s break down BIMI record setup step by step.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>1. Confirm email authentication alignment<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">a. Is SPF set up and working?<\/p>\n\n<p class=\"wp-block-paragraph\">b. Is DKIM set up and working?<\/p>\n\n<p class=\"wp-block-paragraph\">c. Is your DMARC record configured correctly?<\/p>\n\n<p class=\"wp-block-paragraph\">i. Is your policy set to quarantine or reject?<\/p>\n\n<p class=\"wp-block-paragraph\"><b>2. Create and verify your official, copyrighted logo<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">a. Use an SVG file in Tiny 1.2 format<\/p>\n\n<p class=\"wp-block-paragraph\">b. Ensure the logo will display as expected when cropped for different inboxes<\/p>\n\n<p class=\"wp-block-paragraph\">c. Obtain a VMC for your BIMI logo<\/p>\n\n<p class=\"wp-block-paragraph\"><b>3. Publish your DNS TXT record<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">a. Check for any typos in the TXT record<\/p>\n\n<p class=\"wp-block-paragraph\">b. Make sure the DNS record points to the logo file location<\/p>\n\n<p class=\"wp-block-paragraph\">c. Make sure it also points to your VMC file<\/p>\n\n<p class=\"wp-block-paragraph\">It takes a week or two for a logo to start appearing in inboxes. However, you can use this <a href=\"https:\/\/bimigroup.org\/bimi-generator\/\" target=\"_tabs\" rel=\"noopener noreferrer\">tool from BIMIgroup.org<\/a> to test your setup.<\/p>\n\n<h2 class=\"wp-block-heading\">The benefits of a BIMI logo<\/h2>\n\n<p class=\"wp-block-paragraph\">So, why go through all the trouble of setting up and testing BIMI for email? Is an inbox logo really such a big deal, or is it just vanity? While the marketing team will love seeing a logo next to their campaigns, BIMI provides some other big benefits.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Brand awareness<\/b> is definitely one of those benefits. Now that BIMI logos are supported in Gmail and Apple Mail, that covers a majority of the addresses on your list, especially for B2C organizations. BIMI is also available with Fastmail as well as Verizon Media Group\u2019s Yahoo Mail and AOL.<\/p>\n\n<p class=\"wp-block-paragraph\">An inbox logo is going to make your messages stand out from the rest of the crowded inbox, and it offers a more engaging user experience. That\u2019s why <b>higher email open rates<\/b> are another potential benefit of BIMI. When Verizon Media trialed BIMI in Yahoo Mail, its results suggested that inbox logos could <b>increase engagement by 10%<\/b>. (Watch the video below for more.)<\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=ElfUC7s2MyU\" class=\"lazy-video-link\" data-lazy-video=\"ElfUC7s2MyU\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/ElfUC7s2MyU\/maxresdefault.jpg\" title=\"V\u00eddeo de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/ElfUC7s2MyU\/maxresdefault.jpg\" alt=\"Results from the Yahoo Mail BIMI trials\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=ElfUC7s2MyU#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/ElfUC7s2MyU\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/ElfUC7s2MyU\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=ElfUC7s2MyU\",\n    \"name\": \"Results from the Yahoo Mail BIMI trials\",\n    \"description\": \"Marcel Becker (Yahoo\\u2019s director of product management and owner of Yahoo Mail\\u2019s BIMI trial) dives into the BIMI trials and the results. \\n\\nVisit bimigroup.org for the latest BIMI news\",\n    \"uploadDate\": \"2020-05-15T16:00:13+00:00\",\n    \"duration\": \"PT2M22S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<p class=\"wp-block-paragraph\">Yet another benefit is the <b>subscriber trust factor<\/b>. As your contacts and customers get used to seeing your BIMI logo, they\u2019ll watch for it and notice when it\u2019s not there. So, subscribers will know which emails to trust, and which are more likely to be spoofs from scammers. It\u2019s a visual clue that an email is safe. That\u2019s why many early adopters of BIMI are in the financial sector.<\/p>\n\n<h3 class=\"wp-block-heading\">Email security and deliverability<\/h3>\n\n<p class=\"wp-block-paragraph\">Technically speaking, a BIMI logo does not make your emails more secure. And implementing the BIMI email specification won\u2019t improve your email deliverability either \u2013 at least not directly. There is, however, a strong correlation between security, deliverability, and BIMI.<\/p>\n\n<p class=\"wp-block-paragraph\">Because BIMI is proof that you\u2019re doing your best to enforce strong email authentication, <b>senders with BIMI are more likely to have a good reputation with mailbox providers<\/b>. And a good sender reputation leads to better email deliverability. The same goes for BIMI and open rates. Senders with high subscriber engagement have a better reputation that supports deliverability.<\/p>\n\n<p class=\"wp-block-paragraph\">DMARC and BIMI work together to protect your contacts from bad actors. BIMI itself doesn\u2019t protect against phishing and brand spoofing. Logos can&#8217;t really do that. But DMARC does. <b>When you enforce DMARC, you\u2019re helping mailbox providers keep bad actors out of your subscribers\u2019 inboxes.<\/b> And since you can\u2019t have a BIMI logo without a strong DMARC policy, that logo proves you <a href=\"https:\/\/www.mailgun.com\/es\/recursos\/guias\/email-seguridad-cumplimiento\/\" target=\"_tabs\" rel=\"noopener noreferrer\">take email security seriously<\/a>.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4447\" width=\"1232\" height=\"1328\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Pz85od7cYxeiUn-z9lkUJDQSCZlpdq5fu9_qr8H0W9wwvd5PqIlwSeSVI71XrmAbM4FsHpGw3vKoOK8l8eA7Kt44iJsOWNmKM1nmv8ePKJ5649kTTzJwAeZrkST3.png\" alt=\"Mailgun BIMI asset\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Pz85od7cYxeiUn-z9lkUJDQSCZlpdq5fu9_qr8H0W9wwvd5PqIlwSeSVI71XrmAbM4FsHpGw3vKoOK8l8eA7Kt44iJsOWNmKM1nmv8ePKJ5649kTTzJwAeZrkST3.png 1232w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Pz85od7cYxeiUn-z9lkUJDQSCZlpdq5fu9_qr8H0W9wwvd5PqIlwSeSVI71XrmAbM4FsHpGw3vKoOK8l8eA7Kt44iJsOWNmKM1nmv8ePKJ5649kTTzJwAeZrkST3-950x1024.png 950w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Pz85od7cYxeiUn-z9lkUJDQSCZlpdq5fu9_qr8H0W9wwvd5PqIlwSeSVI71XrmAbM4FsHpGw3vKoOK8l8eA7Kt44iJsOWNmKM1nmv8ePKJ5649kTTzJwAeZrkST3-768x828.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Pz85od7cYxeiUn-z9lkUJDQSCZlpdq5fu9_qr8H0W9wwvd5PqIlwSeSVI71XrmAbM4FsHpGw3vKoOK8l8eA7Kt44iJsOWNmKM1nmv8ePKJ5649kTTzJwAeZrkST3-278x300.png 278w\" sizes=\"(max-width: 1232px) 100vw, 1232px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">As a trust signal, <b>a BIMI logo is very useful for important transactional emails.<\/b> These are messages that are more likely to include sensitive information like account details or password reset instructions. Fake transactional emails are also a common phishing tactic, but seeing your BIMI logo means it\u2019s safe to open the message.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_4f1081f237ef08d5714bd6f569ede1ee\">\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_4f1081f237ef08d5714bd6f569ede1ee\">\r\n                Email\u2019s Not Dead: Updates on BIMI with Brian Westnedge of Redsift            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Get an update on BIMI with Redsift\u2019s Brian Westnedge. He updates us on what&#x27;s happened with BIMI since we first spoke about it in 2019 with Matt Vernhout and how bad actors are starting to work around BIMI and what you can do about it to prevent spoofing of your brand.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/es\/resources\/podcasts\/brian-westnedge-redsift\/\"  class=\"btn btn-secondary\" >Listen now<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n<h2 class=\"wp-block-heading\">How BIMI is evolving<\/h2>\n\n<p class=\"wp-block-paragraph\">If you\u2019re in the email game, BIMI has been a conversation topic for awhile now, but we\u2019re still in the early adoption phase. Basic authentication is now widely implemnted across domains, but even DMARC is still in its beginning stages. This is important, as we said, for a lot of inbox providers DMARC is the end goal and BIMI is what entices organizations to go through the certification process.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-b20b40b071ca7629b76a68f250fe6736\">\r\n            \u201cToday BIMI is still in a bit of an early adopter phase where you actually will notice it in your inbox. If I&#8217;m looking at mail on my Gmail app on my iPhone, I see a logo and its the from avatar instead of initials or a blank avatar. That like stands out these days, which is one of the reasons why marketers should think about adopting. I think eventually it&#8217;ll be more of a cost of doing business potentially than it is now.\u201d        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/brian-westnedge_headshot.png\" alt=\"Foto de Brian Westnedge\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-b20b40b071ca7629b76a68f250fe6736\">\r\n                        Brian Westnedge                    <\/cite>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4453\" width=\"2362\" height=\"980\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Readiness-Levels.png\" alt=\"BIMI radar readiness levels\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Readiness-Levels.png 2362w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Readiness-Levels-300x124.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Readiness-Levels-768x319.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Readiness-Levels-1024x425.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Readiness-Levels-1536x637.png 1536w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Readiness-Levels-2048x850.png 2048w\" sizes=\"(max-width: 2362px) 100vw, 2362px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><i>Readiness levels reported by <\/i><a href=\"https:\/\/bimiradar.com\/glob\" target=\"_tabs\" rel=\"noopener noreferrer\"><i>Bimi Radar<\/i><\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Deliverability is more top of mind with marketers in 2023 and is becoming more widely adopted by inbox providers, some who have added on their own protocols. This is the 2023 landscape so far <a href=\"https:\/\/bimigroup.org\/bimi-infographic\/\" target=\"_tabs\" rel=\"noopener noreferrer\">according to BIMI Group:<\/a><\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\nSupp\u00adorts BIMI\u00ad\n<\/th><th>\nThin\u00adking abou\u00adt BIMI\u00ad\n<\/th><th>\nNo supp\u00adort\n<\/th><\/tr><\/thead><tbody><tr><td>\nClo\u00adud\u00adma\u00adrk\n<\/td><td>\nAt Mail\u00ad\n<\/td><td>\nMic\u00adro\u00adso\u00adft\n<\/td><\/tr><tr><td>\nFas\u00adtm\u00adail\n<\/td><td>\nBrit\u00adish Tele\u00adcom\n<\/td><td><\/td><\/tr><tr><td>\nGoo\u00adgl\u00ade\n<\/td><td>\nCom\u00adca\u00adst\n<\/td><td><\/td><\/tr><tr><td>\nLa Post\u00ade\n<\/td><td>\nQua\u00adli\u00adta\n<\/td><td><\/td><\/tr><tr><td>\nOnet\u00ad Pocz\u00adta\n<\/td><td>\nSez\u00adna\u00adm\n<\/td><td><\/td><\/tr><tr><td>\nYah\u00adoo\n<\/td><td>\nWeb.\u00adDE GMX\n<\/td><td><\/td><\/tr><tr><td>\nZone\n<\/td><td>\nYah\u00adoo\n<\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h3 class=\"wp-block-heading\">Google\u2019s Verified Mark Certificate<\/h3>\n\n<p class=\"wp-block-paragraph\">In addition to BIMI, some providers are extended protocols even further \u2013 as with Google\u2019s Verified Mark Certificate (VMC). The VMC is a digital certificate similar to BIMI, made specifically for Google\u2019s platform. It requires that your company logo is a registered trademark and verifies that you are the legal brand owner.<\/p>\n\n<p class=\"wp-block-paragraph\">Where VMC\u2019s require proof of a registered trademark, BIMI is verification through DNS records. VMC\u2019s are similar to BIMI in the sense that they build on it the same way DMARC is a prerequisite for obtaining BIMI.<\/p>\n\n<p class=\"wp-block-paragraph\">Additionally, Google is adding more visual acknowledgmenet for BIMI to increase security for its users. Taking a note out of social media\u2019s playbook, Gmail will start showing a checkmark icon for users that have adopted BIMI so their messages are easily distinguished between brand impersonators.<\/p>\n\n<h3 class=\"wp-block-heading\">2023 updates from Brian Westnedge\u2019s Email Camp session<\/h3>\n\n<p class=\"wp-block-paragraph\">Here\u2019s the question, \u201cdo you think you can get additional engagement from having your logo next to your send address?\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s still early stages for BIMI, Google has been live with BIMI only since 2021 so there is not a lot of data but it\u2019s safe to say that when logos are displayed in email campaigns, it leads to an increase in brand recall, open rates, and for retails an increase in purchase interest. Learn more directly from Brian Westnedge of Redsift as he talks through the industry questions and shares real world examples of how implementing BIMI and raising brand recognition leads to an increase in sender reputation and profit.<\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=_JewGV8eJ9I\" class=\"lazy-video-link\" data-lazy-video=\"_JewGV8eJ9I\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/_JewGV8eJ9I\/maxresdefault.jpg\" title=\"V\u00eddeo de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/_JewGV8eJ9I\/maxresdefault.jpg\" alt=\"BIMI - The final frontier: Decoding the latest email acronym and why it matters\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=_JewGV8eJ9I#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/_JewGV8eJ9I\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/_JewGV8eJ9I\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=_JewGV8eJ9I\",\n    \"name\": \"BIMI - The final frontier: Decoding the latest email acronym and why it matters\",\n    \"uploadDate\": \"2023-10-09T13:16:54+00:00\",\n    \"duration\": \"PT31M54S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<h2 class=\"wp-block-heading\">BIMI and Mailgun<\/h2>\n\n<p class=\"wp-block-paragraph\">At Sinch Mailgun, we require that every sender on our platform use SPF and DKIM authentication. If you don\u2019t have authentication set up, we\u2019ll do it for you. DMARC implementation is optional but highly recommended. We\u2019re also big believers in using BIMI and can point our customers to the right experts who can help with DMARC and BIMI setup.<\/p>\n\n<p class=\"wp-block-paragraph\">BIMI and DMARC aren\u2019t the only ways to improve your security and sender reputation. Check out our in-depth guide for email security and compliance.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_277d79d76b6cd0b79a852866e459be13\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Learn about email security and compliance            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_277d79d76b6cd0b79a852866e459be13\">\r\n                Email security and compliance            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Email security isn&#x27;t easy. But you need to protect your business, brand, employees, and subscribers. Find out about the benefits of continually improving email security and compliance from our industry experts. It&#x27;s yours to explore. No form filling required.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/10\/GU-MG-Security-and-Compliance.pdf\"  class=\"btn btn-secondary\" >Get the guide<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Descubre de qu\u00e9 trata BIMI para email. Conoce los detalles de esta especificaci\u00f3n, su relaci\u00f3n con una autenticaci\u00f3n m\u00e1s s\u00f3lida y qu\u00e9 debes hacer para que tu logotipo se muestre en las bandejas de entrada.<\/p>\n","protected":false},"author":20,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-21654","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Especificaci\u00f3n de emails BIMI: consejos t\u00e9cnicos para la configuraci\u00f3n del registro DNS - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Descubre todo lo que debes saber sobre la configuraci\u00f3n de BIMI, los registros TXT de DNS, las pol\u00edticas de autenticaci\u00f3n DMARC y todo lo que necesitas para obtener un logotipo oficial en la bandeja de entrada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/bimi-mas-que-un-nombre-divertido\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Especificaci\u00f3n de emails BIMI: consejos t\u00e9cnicos para la configuraci\u00f3n del registro DNS - 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