{"id":21713,"date":"2022-04-29T00:00:00","date_gmt":"2022-04-29T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/entregabilidad-gmail\/"},"modified":"2026-09-15T20:21:36","modified_gmt":"2026-09-15T20:21:36","slug":"entregabilidad-gmail","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/entregabilidad-gmail\/","title":{"rendered":"Aprende a mejorar la entregabilidad en Gmail"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The inbox is a crowded arena, but you can\u2019t compete if you don\u2019t even make the cut.<\/p>\n\n<p class=\"wp-block-paragraph\">Any email sender will tell you <a href=\"https:\/\/www.mailgun.com\/es\/recursos\/guias\/comprender-la-entregabilidad-del-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email deliverability<\/a> is a key success indicator and a surefire way to <a href=\"https:\/\/www.mailgun.com\/es\/resources\/tools\/email-marketing-roi-calculator\/\" target=\"_tabs\" rel=\"noopener noreferrer\">increase their return on investment (ROI<\/a>). After all, getting your email to land in your subscriber\u2019s inbox is the first step to improving brand awareness, customer engagement, and subsequent conversions.<\/p>\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll look at how you can <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/mejorar-tu-tasa-de-entrega-de-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">improve your email deliverability<\/a>. Then, we\u2019ll shift our focus to Gmail, one of the largest Email Service Providers (ESPs) that most likely makes up the lion\u2019s share of your subscribers\u2019 inboxes. We\u2019ll look at some factors which impact your Gmail deliverability and best practices to increase your overall deliverability.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-8888\"><p class=\"h5 m-0\" id=\"toc-title-8888\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-do-you-improve-your-email-deliverability\">How do you improve your email deliverability?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#whats-the-science-of-email-deliverability\">What\u2019s the science of email deliverability?<\/a><a class=\"scrollme link-body-color\" href=\"#how-do-i-implement-domain-alignment\">How do I implement domain alignment?<\/a><a class=\"scrollme link-body-color\" href=\"#how-do-i-set-up-email-authentication-protocols-to-improve-deliverability\">How do I set up email authentication protocols to improve deliverability?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#whats-the-art-of-email-deliverability\">What\u2019s the art of email deliverability?<\/a><a class=\"scrollme link-body-color\" href=\"#what-permissions-do-i-need-to-improve-deliverability\">What permissions do I need to improve deliverability?<\/a><a class=\"scrollme link-body-color\" href=\"#how-often-should-i-send-emails\">How often should I send emails?<\/a><a class=\"scrollme link-body-color\" href=\"#how-can-i-employ-segmentation-in-my-email-practices\">How can I employ segmentation in my email practices?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-does-this-all-relate-to-gmail-deliverability\">How does this all relate to Gmail deliverability?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-some-factors-which-impact-your-gmail-deliverability\">What are some factors which impact your Gmail deliverability?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-are-some-best-practices-to-improve-email-deliverability-for-gmail\">What are some best practices to improve email deliverability for Gmail?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#wrapping-up\">Wrapping up<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">How do you improve your email deliverability?<\/h2>\n\n<p class=\"wp-block-paragraph\">We find that email deliverability is half science and half art, by which we mean that some factors affecting deliverability are more quantifiable than others.<\/p>\n\n<p class=\"wp-block-paragraph\">For instance, here are some elements on the \u201cscience\u201d side of deliverability:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Domain alignment<\/li>\n\n\n\n<li>Email authentication protocols (including SPF, DKIM, and DMARC)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The \u201cart\u201d side of deliverability consists of the following:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Permissions<\/li>\n\n\n\n<li>Frequency<\/li>\n\n\n\n<li>Segmentation<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">What does this all mean? We\u2019ll dig into each of these elements of email deliverability below.<\/p>\n\n<h2 class=\"wp-block-heading\">What\u2019s the science of email deliverability?<\/h2>\n\n<p class=\"wp-block-paragraph\">Let\u2019s start with the \u201cscience\u201d side of things. These are elements we can make specific recommendations about to help you avoid email deliverability issues. Below, we\u2019ll look at how you can implement domain alignment and set up email authentication protocols.<\/p>\n\n<h3 class=\"wp-block-heading\">How do I implement domain alignment?<\/h3>\n\n<p class=\"wp-block-paragraph\">Domain alignment ensures that your authenticated email domain aligns with the domain in the \u201cFrom\u201d header. The header is where you include the recipient, sender, and subject line. In other words, domain alignment means that the email address your email campaign sends from is the same as your authenticated email domain instead of from mailgun.com, for instance. Below, we\u2019ll go over how to set up email authentication protocols, but first, let\u2019s look at the benefits of aligning your domain.<\/p>\n\n<p class=\"wp-block-paragraph\">The benefits of aligning your domains include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Your sending domain appears more trustworthy to ESPs, which can be the difference between landing in the inbox or hitting the <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/filtros-de-spam-de-buzones\/\" target=\"_tabs\" rel=\"noopener noreferrer\">spam filter.<\/a><\/li>\n\n\n\n<li>All your hyperlinks and tracking links will redirect using your own domain instead of another domain, like Mailgun.net.<\/li>\n\n\n\n<li>Your \u201cFrom\u201d address will display as your own domain and not as \u201cSent via Mailgun.\u201d<\/li>\n\n\n\n<li>You\u2019ll be able to take control of your <a href=\"https:\/\/www.mailgun.com\/es\/soluciones\/servicio-de-reputacion-de-emails\/\" target=\"_tabs\" rel=\"noopener noreferrer\">sender reputation<\/a> via your sending domain and links inside the emails.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">How do I set up email authentication protocols to improve deliverability?<\/h3>\n\n<p class=\"wp-block-paragraph\">Before aligning your domain, you need to set up email authentication protocols that help build legitimacy in your headers. We\u2019ll briefly discuss what this means, but you can check out our <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/autenticacion-emails-documento-identidad-envios\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email authentication tutorial<\/a> for a complete walk-through.<\/p>\n\n<p class=\"wp-block-paragraph\">Enabling your email authentication protocols requires setting up the following:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/spf-records-basics\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Sender Policy Framework (SPF)<\/a>: This indicates which IP addresses or hostnames are\u00a0 authorized to send email messages from a particular domain.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/entender-dkim-como-funciona\/\" target=\"_tabs\" rel=\"noopener noreferrer\">DomainKeys Identified Mail (DKIM)<\/a>: This is a sender identification tool used by email clients like Google, Yahoo, and Microsoft Outlook, to identify and protect recipients from phishing, spoofing, and forgeries.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/reputacion-del-dominio-y-dmarc\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Domain-based Message Authentication, Reporting, and Conformance (DMARC)<\/a>: This allows domain owners better control over their SPF and DKIM. In short, DMARC signals whether you\u2019ve set up SPF and\/or DKIM authentication for a particular domain. It also handles messages that fail to align with those protocols and gives you feedback. Still confused? Check out our guide on <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/implementar-dmarc\/\" target=\"_tabs\" rel=\"noopener noreferrer\">implementing DMARC<\/a>.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These records tell Internet Service Providers (ISPs) that you\u2019re who you claim to be, rather than someone who could be <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/senales-comunes-advertencia-email-phishing\/\" target=\"_tabs\" rel=\"noopener noreferrer\">spoofing a legitimate business<\/a>. There isn\u2019t a lot of wiggle room for these deliverability factors, so they must be set up correctly.<\/p>\n\n<h2 class=\"wp-block-heading\">What\u2019s the art of email deliverability?<\/h2>\n\n<p class=\"wp-block-paragraph\">Now let\u2019s move on to the \u201cart\u201d side of email deliverability, which is infinitely more flexible and challenging. Back in the day, you used to be able to send out an email blast and reach everyone on your <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/como-crear-lista-contactos-correctamente\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email list<\/a>. But <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/envios-masivos-email-que-hacer-no-hacer\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email blasts<\/a> don\u2019t work anymore \u2013 they lack that personal touch. Any email marketing specialist will tell you that personalizing your emails is crucial to reaching your target audience.<\/p>\n\n<p class=\"wp-block-paragraph\">In the context of deliverability, personalization goes deeper than content and email design. You\u2019ll also need to consider permission, frequency, and segmentation. We\u2019ll look at each of these below.<\/p>\n\n<h3 class=\"wp-block-heading\">What permissions do I need to improve deliverability?<\/h3>\n\n<p class=\"wp-block-paragraph\">Make sure that you\u2019re only sending emails to people who have opted-in to receive them, or <a href=\"https:\/\/www.mailgun.com\/es\/rgpd\/\" target=\"_tabs\" rel=\"noopener noreferrer\">have permission to send to<\/a> in the first place. If you\u2019re sending email messages to people who haven \u2019t allowed you to contact them, you\u2019re <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/evitar-emails-vayan-spam\/\" target=\"_tabs\" rel=\"noopener noreferrer\">sending spam<\/a>. The definition of spam might change over time, but the core values of permission and consent remain firm.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">How often should I send emails?<\/h3>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/es\/funciones\/email-optimizacion-de-la-hora-de-envio\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Sending your messages at the right time<\/a> is critical to your deliverability, and no two senders will have the same sending frequency. For example, a recruiting agency and a party supplier shouldn\u2019t have the same email cadence. The recruiting agency might send an email as frequently as once a day, whereas the party supply company will only send seasonal messages.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Your sending frequency will largely depend on your industry and user preference. To better your deliverability, give the power of sending frequency over to your audience, and ask them how often they would like to receive your messages.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">How can I employ segmentation in my email practices?<\/h3>\n\n<p class=\"wp-block-paragraph\">Segmentation plays one of the largest roles in determining your email\u2019s deliverability. When we think about building out segments for better deliverability, there are two approaches we must consider:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/segmentation-verifications-email-list-cleaning\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>Mailing list segmentation<\/b><\/a><b>: Breaking down a large email list into actionable segments.<\/b> You might separate users into three categories: active, semi-active, and inactive. The active list includes users who have engaged with your messages in the last 90 days, semi-active users who last interacted between 90-120 days ago, and inactive users who haven\u2019t responded to your email messaging for over 180+ days. Once you break down your list into these segments, we highly recommend removing your inactive portion, since some of those addresses could now be spam traps. Before you do that, though, send them a reactivation email asking them if they still want to hear from you \u2013 you might still be able to re-engage some of those recipients.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/transactional-emails-marketing-emails-rep-battle\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>Infrastructure segmentation<\/b><\/a><b>: Segmenting your sending IPs, domains, and subdomains.<\/b> For larger senders, split your sending across several dedicated IPs that separate your transactional emails from your marketing emails to preserve your IP reputation. Use a similar breakdown for your subdomains as well. Your marketing messages shouldn\u2019t interfere with your transactional messages \u2013 you can break these down with subdomains to keep your <a href=\"https:\/\/www.mailgun.com\/es\/blog\/tag\/domain-reputation\/\" target=\"_tabs\" rel=\"noopener noreferrer\">domain reputation<\/a> as pristine as possible.\u00a0<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">How does this all relate to Gmail deliverability?<\/h2>\n\n<p class=\"wp-block-paragraph\"><b>Gmail inboxes generally make up over 50% of a sender\u2019s email list<\/b>, so it makes sense to set up your current sending infrastructure and strategy to maximize your deliverability with Gmail. Even though Google has a highly sophisticated email system, we have a good idea of what works.<\/p>\n\n<p class=\"wp-block-paragraph\">We know that <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/domain-ip-reputation-gmail-care-more-about\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Gmail relies heavily on domain reputation<\/a> based on Google <a href=\"https:\/\/www.gmail.com\/postmaster\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Postmaster Tools<\/a>. This is mainly because most smaller senders opt for shared IPs. While IP reputation is still important, a shared IP\u2019s reputation reflects the sending habits of multiple senders, so the reputation isn\u2019t accurate for each sender. Domains, however, are tied to one sole sender and speak to your individual sending practices and reputation. That\u2019s why it\u2019s so important to break down your sending into different subdomains so your conflicting reputations won\u2019t impact one another.<\/p>\n\n<p class=\"wp-block-paragraph\">Domain segmentation also allows Gmail to better categorize your emails into their different inbox tabs (Primary, Social, Updates, Forums, and Promotions) If you have a subdomain dedicated to shipping notifications, those emails will show up under the Updates tab. Regardless of which tab your email lands in, your email is still landing in the inbox, not the spam folder.<\/p>\n\n<p class=\"wp-block-paragraph\">There\u2019s a <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/pestana-promociones-gmail-como-clasificar-emails-principal\/\" target=\"_tabs\" rel=\"noopener noreferrer\">misconception about the Primary tab<\/a> only being the inbox, and there\u2019s no golden rule for landing in the Primary tab. Attempting to land in the Primary tab can do more harm than good, because users likely don\u2019t want promotions in that tab and are more likely to mark those messages as spam. Gmail tabs were introduced to organize the high volume of messages coming into inboxes, so allowing them to work in your favor helps your chances of engagement.<\/p>\n\n<h2 class=\"wp-block-heading\">What are some factors which impact your Gmail deliverability?<\/h2>\n\n<p class=\"wp-block-paragraph\">With Gmail making up the lion\u2019s share of your subscribers\u2019 inboxes, let\u2019s look at some factors which will impact your Gmail deliverability:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Abuse complaints: <\/b>Avoid these at all costs! Abuse complaints occur when your recipients mark your email messages as spam. This usually occurs for one of two reasons: your recipients didn\u2019t sign up to receive your emails, or they can\u2019t find the unsubscribe button. You can troubleshoot this with <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/plantillas-de-email-html-transaccional\/\" target=\"_tabs\" rel=\"noopener noreferrer\">better HTML email design<\/a> and ensure that you have a clearly visible unsubscribe option.<\/li>\n\n\n\n<li><b>Engagement: <\/b>Gmail examines the extent to which each subscriber engages with your domain in comparison with other domains. This type of relative engagement may be adjusted based on your sending reputation. To maintain good engagement with your subscribers, you can send relevant emails with relative frequency. However, as we mentioned above, don\u2019t send emails too frequently, because they might misconstrue your enthusiastic messaging for spam.<\/li>\n\n\n\n<li><b>Authentication: <\/b>Are you who you say you are? If you are, you have nothing to worry about. Jokes aside, as we mentioned above, be sure to set up email authentication protocols so Gmail can easily verify your email\u2019s authenticity and legitimacy.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">What are some best practices to improve email deliverability for Gmail?<\/h2>\n\n<p class=\"wp-block-paragraph\">Let\u2019s look at some best practices to improve your Gmail deliverability. Some of these methods are Gmail-specific, but most are also applicable to other email clients your subscribers may use. Let\u2019s dive in!<\/p>\n\n<p class=\"wp-block-paragraph\">If you want to improve your Gmail deliverability:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Validate email addresses:<\/b> Keep your email list updated and <a href=\"\/products\/inbox\/email-verification\/\" target=\"_tabs\" rel=\"noopener noreferrer\">verify email addresses<\/a> to prune out invalid users. This minimizes the number of emails that bounce when you send out your email campaigns. It\u2019s a bit <i>Farmville<\/i>-like, but having a better delivery rate improves your Gmail deliverability.<\/li>\n\n\n\n<li><b>Add an unsubscribe option:<\/b> Some subscribers mark emails as spam because they can\u2019t find the unsubscribe option. While subscribers won\u2019t necessarily see the difference, marking your email as spam registers an abuse complaint against your email marketing efforts and negatively impacts your sender reputation.<\/li>\n\n\n\n<li><b>Authenticate your messages: <\/b>As we mentioned above, it\u2019s important to set up your email authentication protocols. When a mail server receives your email message, it tries to authenticate the legitimacy of your email. In other words, it checks if you (the sender) are who you say you are by consulting your SPF and DKIM records.<\/li>\n\n\n\n<li><b>Test your emails:<\/b> Use seed testing like our <a href=\"https:\/\/www.mailgun.com\/es\/products\/inbox\/inbox-placement\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Inbox Placement<\/a> tool to see how you perform. And finally, send test emails to yourself or use <a href=\"https:\/\/www.emailonacid.com\/\" target=\"_tabs\" rel=\"noopener noreferrer\">pre-deployment software<\/a> to see how your email will render on various email clients.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><b>Use a dedicated IP: <\/b>We go over <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/ip-dedicadas-frente-a-compartidas-cual-usar\/\" target=\"_tabs\" rel=\"noopener noreferrer\">dedicated versus shared IPs<\/a> in more detail elsewhere, but opt for a dedicated IP if you want to have sole and complete responsibility over your sender reputation.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_a99be23827b1a4a139d82f3713ca89db\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Learn about our Deliverability Services            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_a99be23827b1a4a139d82f3713ca89db\">\r\n                Deliverability Services            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Looking to send a high volume of emails? Our email experts can supercharge your email performance. See how we&#x27;ve helped companies like Lyft, Shopify, Github increase their email delivery rates to an average of 97%.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/es\/soluciones\/servicios-entregabilidad-lp\/\"  class=\"btn btn-secondary\" >Learn more<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n<p class=\"wp-block-paragraph\">And that\u2019s Gmail deliverability in a nutshell! Ready to knock on Gmail\u2019s door and deliver your messages? Take a look through <a href=\"https:\/\/www.mailgun.com\/blog\/email\/email-security-best-practices\/\" target=\"_tabs\" rel=\"noopener noreferrer\">these email deliverability best practices<\/a> to keep your emails away from the spam folder, and <a href=\"https:\/\/www.mailgun.com\/es\/blog\/\" target=\"_tabs\" rel=\"noopener noreferrer\">join our newsletter<\/a> to get these tips in your inbox every week!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La bandeja de entrada est\u00e1 abarrotada, pero no podr\u00e1s competir si ni siquiera logras llegar a ella. En este art\u00edculo veremos c\u00f3mo mejorar la entregabilidad de tus emails en Gmail, as\u00ed como tu entregabilidad general.<\/p>\n","protected":false},"author":33,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-21713","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entregabilidad en Gmail: la ciencia y el arte de llegar a la bandeja de entrada - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Puesto que Gmail es probablemente el proveedor de servicios de env\u00edo de emails de la mayor parte de tus suscriptores, te explicaremos c\u00f3mo mejorar la entregabilidad en Gmail con algunos consejos y trucos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/entregabilidad-gmail\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entregabilidad en Gmail: la ciencia y el arte de llegar a la bandeja de entrada - 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