{"id":21719,"date":"2025-08-13T18:53:23","date_gmt":"2025-08-13T18:53:23","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/black-friday-cyber-monday-email-tips-how-to-stand-out-inbox-holidays-2\/"},"modified":"2026-09-15T20:21:16","modified_gmt":"2026-09-15T20:21:16","slug":"black-friday-cyber-monday-email-tips-how-to-stand-out-inbox-holidays","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/black-friday-cyber-monday-email-tips-how-to-stand-out-inbox-holidays\/","title":{"rendered":"Black Friday y Cyber Monday: 5 consejos para llegar a la bandeja de entrada y destacar entre la multitud"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u2018Tis the season to think about holiday sending. We checked our calendars and were terrified to see that it\u2019s not even Halloween, yet stores are hanging wreaths, inflating giant reindeer, and there\u2019s a faint chill in the air \u2013 or is that just the icy finger of the ghost of seasonal email campaigns?<\/p>\n\n<p class=\"wp-block-paragraph\">Every year, in preparation for the busy sending season that encompasses <i>all<\/i> Q4, our engineering team monitors our pipelines and maximizes efficiency to ensure we have stability, capacity, and speed delivery to\u202fsupport our customers\u2019 holiday sends.<\/p>\n\n<p class=\"wp-block-paragraph\">Luckily, if you\u2019re using an intuitive, scalable ESP like Mailgun, the infrastructure behind sending emails during peak season is managed for you. What\u2019s challenging is getting more opens and clicks when your customer\u2019s inbox is flooded with dozens of other emails vying for their attention.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-6478\"><p class=\"h5 m-0\" id=\"toc-title-6478\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#consumers-prefer-email-for-important-updates-and-promotions\">Consumers prefer email for important updates and promotions<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_1-make-your-list-check-it-twice\">1. Make your list, check it twice<\/a><a class=\"scrollme link-body-color\" href=\"#reduce-risk-and-increase-engagement\">Reduce risk and increase engagement<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_2-land-in-inboxes-not-spam-folders\">2. Land in inboxes, not spam folders<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_3-choose-your-from-address-wisely\">3. Choose your From address wisely<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_4-drive-opens-with-better-subject-lines\">4. Drive opens with better subject lines<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#anchor_5-find-the-right-time-to-engage\">5. Find the right time to engage<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-mailgun-can-help-you-deliver\">How Mailgun can help you deliver<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Consumers prefer email for important updates and promotions<\/h2>\n\n<p class=\"wp-block-paragraph\">The holiday season comes earlier every year, and with it comes an onslaught of emails advertising deals and events. <a href=\"https:\/\/sinch.com\/news\/sinch-releases-2024-black-friday-and-cyber-monday-predictions\/\">Sinch processed over 4 billion messages globally during Cyber Week<\/a> in 2023. With more shopping activity and sales, the number of transactional emails sent during this period is also on the rise, and rightly so as consumers still rank email number one in how they like to receive updates and promotions, according to our <a href=\"https:\/\/sinch.com\/blog\/black-friday-strategy\/\">2024 BFCM survey<\/a>.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"912\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/10\/bfcm-image-1-1024x912.png\" alt=\"Canales de promoci\u00f3n preferidos de Black Friday\/Cyber Monday: email (61,3 %), sitios web (48,4 %) y anuncios en redes sociales (44,1 %)\" class=\"wp-image-11608\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/10\/bfcm-image-1-1024x912.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/10\/bfcm-image-1-300x267.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/10\/bfcm-image-1-768x684.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/10\/bfcm-image-1.png 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Here are a few of our best tips to help you get the engagement and results you want from your holiday emails.<\/p>\n\n<h2 class=\"wp-block-heading\">1. Make your list, check it twice<\/h2>\n\n<p class=\"wp-block-paragraph\"><b>The first step of selling is to be seen. The first step to being seen is <\/b><a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/email-verification-tool\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>email verification<\/b><\/a>. This is a time of year when a lot of customers might join your list temporarily to get a discount code and then unsubscribe later. It\u2019s also a time of year when marketers up the number of emails they send. These two factors combined make list hygiene a mission-critical step, not just an act of maintenance.<\/p>\n\n<p class=\"wp-block-paragraph\"><b><\/b><a href=\"\/products\/inbox\/email-verification\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>Email validations<\/b><\/a><b> helps you capture and confirm email addresses of real \u2014 and engaged people<\/b> so you\u2019re not wasting your budget sending to misspelled or nonexistent addresses. Especially when combined with tools like double opt-in, validating your email addresses decreases your bounce rate and increases your sender reputation.<\/p>\n\n<h3 class=\"wp-block-heading\">Reduce risk and increase engagement<\/h3>\n\n<p class=\"wp-block-paragraph\">After you validate, we recommend running a re-engagement campaign with customers who aren\u2019t interacting with your emails. Once you\u2019ve tried that, take any non-engagers off your holiday send list. You\u2019ll also want to actively manage your suppressions and bounce notifications as well as come up with a plan if you start to see low engagement with your messages.<\/p>\n\n<p class=\"wp-block-paragraph\">This holiday season, remember that engagement should be intentional. <b>Sending more emails doesn\u2019t mean you\u2019re gaining more visibility.<\/b> In fact, it could mean you\u2019re getting less, and your message could be lost among a sea of similar campaigns. Meaningful content will help you stand out.<\/p>\n\n<h2 class=\"wp-block-heading\">2. Land in inboxes, not spam folders<\/h2>\n\n<p class=\"wp-block-paragraph\">Inbox placement during the holidays is getting harder.<\/p>\n\n<p class=\"wp-block-paragraph\">A good starting point is segmenting your marketing by message type. This is the best practice year-round, but it can be especially helpful during the holidays. You\u202f<b>want your <\/b><a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/por-que-emails-transaccionales-automatizados-clave-crecimiento\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>transactional emails<\/b><\/a><b> and your promotional emails on different IP addresses and <\/b><a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/los-conceptos-basicos-de-los-subdominios-de-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>subdomains<\/b><\/a><b>.<\/b> Doing so will separate the reputations of these two channels, so if your marketing blasts start landing in spam folders, your transactional messages won\u2019t be impacted, and vice versa.<\/p>\n\n<p class=\"wp-block-paragraph\">This idea of segmentation also applies to personalizing your lists and creating relevant content based on your user data. Customizing your sending based on your user\u2019s behavior when interacting with your site and products helps you target your messaging.<\/p>\n\n<h2 class=\"wp-block-heading\">3. Choose your From address wisely<\/h2>\n\n<p class=\"wp-block-paragraph\">Trust is huge. Black Friday sees an increase in legitimate email traffic but also a massive uptick in phishing, with <a href=\"https:\/\/www.darktrace.com\/news\/black-friday-triggers-more-than-600-rise-in-attempted-retail-cyber-scams\">scams jumping 692%<\/a> during Black Friday week (November 25th through 29th, 2024). Your From address provides immediate brand awareness \u2013 and gives your recipients something to validate to filter out suspicious emails more easily. One way phishing <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/estafas-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">scammers try to trick users is by mimicking actual brands<\/a>. In a spam message, the name may be correct, but the from address would likely be unusual:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The use of <b>.con<\/b> instead of <b>.com<\/b><\/li>\n\n\n\n<li>Numbers in place of letters, such as <b>Linked1n<\/b><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">There are two primary schools of thought on sender names: 1) use a straightforward sender name like your company name, and 2) use one that humanizes your message like an actual person\u2019s name. You can also do a combination of the two like \u201cAlice from Company.\u201d Some evidence suggests that <a href=\"https:\/\/blog.hubspot.com\/marketing\/guide-creating-email-newsletters-ht\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>using a real person\u2019s name as your sender<\/b><\/a><b> will increase your open rate and CTR.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">Try A\/B testing the sender name\u202fwith tags\u202fin your next send. Once you\u2019ve found a clear winner, stay consistent with future messages to build recognition. To add more trust to your emails, try <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/incluir-imagen-remitente\/\" target=\"_tabs\" rel=\"noopener noreferrer\">branding your sender name with an image<\/a> by generating a <a href=\"https:\/\/bimigroup.org\/bimi-generator\/\" target=\"_tabs\" rel=\"noopener noreferrer\">BIMI record<\/a> to authenticate your logo.<\/p>\n\n<h2 class=\"wp-block-heading\">4. Drive opens with better subject lines<\/h2>\n\n<p class=\"wp-block-paragraph\">After the sender name, people look to the <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/tasas-apertura-email-descifradas\/\" target=\"_tabs\" rel=\"noopener noreferrer\">subject line<\/a> of your message to decide whether to open your email. To stand out around Black Friday and Cyber Monday, marketers sometimes get a little aggressive with the ALL CAPS, emojis, and exclamation marks.<\/p>\n\n<p class=\"wp-block-paragraph\">At Mailgun, we don\u2019t really love these subject line strategies, mainly because they can trigger spam filters, but also because we like eating turkey without people yelling at us to buy things. There\u2019s a bold line separating opened from unopened emails, and clear subject lines mentioning specific deals like, <b>Black Friday sale 20-25% off<\/b>, are more likely to be opened than something like, <b>BLACK FRIDAY SALE NOW!!!!<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">You can still add in those keywords that consumers tend to click on \u202fwithout being overly aggressive. The stakes are high this time of year, and there\u2019s no exact science to email subject lines. So, we highly recommend that you A\/B test two or three subject line variations rather than putting all your eggs in one basket. You can learn <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/etiquetas-email-datos-valor-segmentacion\/\" target=\"_tabs\" rel=\"noopener noreferrer\">how to A\/B test using tags here<\/a>. Try playing up exclusivity and urgency or <b>try doing the opposite<\/b> and stand out with a short subject line: <b>25% off holiday burritos.<\/b> Yeah, we\u2019d click that.<\/p>\n\n<h2 class=\"wp-block-heading\">5. Find the right time to engage<\/h2>\n\n<p class=\"wp-block-paragraph\">There\u2019s a lot of information out there about <a href=\"https:\/\/www.mailgun.com\/blog\/product\/send-time-optimization-announcement\/\" target=\"_tabs\" rel=\"noopener noreferrer\">send-time optimization<\/a>. This is about using the data from past messages \u2013 what time of day customers received emails from you and whether they engaged \u2013 to draw conclusions about the best delivery times for future messages. <b>You can use Mailgun\u2019s hourly feature in the analytics tab to <\/b><a href=\"https:\/\/www.mailgun.com\/blog\/product\/new-email-analytics-features-to-answer-your-performance-questions\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>figure out your optimal send time<\/b><\/a><b>.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">Over the holidays, your regular send time may not be ideal. To stand out, you may want to communicate with users on lower volume days like the week before Thanksgiving or the Sunday between Black Friday and Cyber Monday (<a href=\"https:\/\/www.dmdconnects.com\/blog\/to-send-or-not-email-open-rate-trends-during-the-holidays\" target=\"_tabs\" rel=\"noopener noreferrer\">emails sent on this day have particularly good ROI (Return on Investment)<\/a>) and avoid heavy email days like Thanksgiving and Black Friday altogether.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Big senders with a specific delivery window to hit might be interested in Mailgun\u2019s Rapid Fire Throughput SLA (Service Level Agreement), which guarantees extremely fast processing of your messages. <a href=\"https:\/\/www.mailgun.com\/blog\/product\/how-quickly-can-mailgun-process-my-messages-introducing-the-rapid-fire-throughput-sla\/\">Learn more about it here<\/a>.<\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">Another strategy to try during the holidays is segmenting your list based on engagement. Send more messages to your high engagers and fewer to your low engagers.<\/p>\n\n<h2 class=\"wp-block-heading\">How Mailgun can help you deliver<\/h2>\n\n<p class=\"wp-block-paragraph\">Standing out in the inbox to drive more clicks, opens, and sales is the end game.<\/p>\n\n<p class=\"wp-block-paragraph\">Our team loves this topic, and we\u2019re taking a deep dive into deliverability, from scaling your infrastructure to strategizing your deliverability.\u00a0 Be sure to sign up to our newsletter to stay in the loop on industry news and topics, and get insight into deliverability, strategy, and tools from our resident email geeks.<\/p>\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Keep me posted! 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I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Black Friday y Cyber Monday son los d\u00edas de mayor volumen de env\u00edos de email. Cuando todas las empresas env\u00edan y las bandejas de entrada est\u00e1n a rebosar, \u00bfcu\u00e1l es el primer paso para conseguir la interacci\u00f3n y las conversiones que buscas en tus campa\u00f1as navide\u00f1as?<\/p>\n","protected":false},"author":33,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-21719","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 consejos para llegar a la bandeja de entrada y destacar en Black Friday y Navidad | Mailgun- Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Es dif\u00edcil destacar en una bandeja de entrada saturada, sobre todo cuando el volumen de env\u00edos aumenta considerablemente en Black Friday. 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