How\u2019s your reputation?<\/p>\n\n
Your email sender reputation, that is.<\/p>\n\n
Your sender reputation can be the make-or-break factor for successfully landing in the inbox. It\u2019s a score that an Internet Service Provider (ISP) assigns to you and is critical in determining your email deliverability<\/a>. The better your score, the more likely an ISP is to deliver your emails to recipients on their network.<\/p>\n\n But tracking your sender reputation can sometimes feel a lot like tracking Bigfoot. ISPs are rarely transparent about your sender reputation, and you have to do your best to sift through their clues to determine your track record.<\/p>\n\n Thankfully, Gmail\u2019s Google Postmaster Tools<\/a> gives you direct insight into your sender reputation and more. With over 1.5 Billion active users<\/a>, Gmail recipients probably make up the lion\u2019s share of your subscribers. With Google Postmaster Tools, you\u2019ll be able to monitor your sender reputation and improve your overall deliverability.<\/p>\n\n In this article, we\u2019ll walk you through how to set up Postmaster tools, some of its features, and how you can use them to superpower your email marketing game.<\/p>\n\r\n