{"id":21788,"date":"2025-03-27T00:00:00","date_gmt":"2025-03-27T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/resumen-episodio-uno-deliverability-academy\/"},"modified":"2026-09-16T21:30:54","modified_gmt":"2026-09-16T21:30:54","slug":"resumen-episodio-uno-deliverability-academy","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/resumen-episodio-uno-deliverability-academy\/","title":{"rendered":"Resumen del episodio 1 de Deliverability Academy: domina los conceptos b\u00e1sicos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Deliverability is all about getting your messages to <i>actually reach the inbox<\/i> (and not the spam folder). It takes more than just hitting \u201csend.\u201d <\/p>\n\n<p class=\"wp-block-paragraph\">In Mailgun\u2019s inaugural Deliverability Academy webinar Mastering the Basics, our email experts pulled back the curtain on what it takes to achieve great email deliverability. It turns out, getting into the inbox is both an art and a science. <\/p>\n\n<p class=\"wp-block-paragraph\"><b><i>Scroll to the bottom the full webinar recording.<\/i><\/b><\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-7498\"><p class=\"h5 m-0\" id=\"toc-title-7498\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#inbox-or-bust-mastering-the-art-and-science-of-email-deliverability\">Inbox or bust: Mastering the art and science of email deliverability<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#it-all-starts-with-your-email-list\">It all starts with your email list<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#lock-it-in-authentication-is-the-baseline\">Lock it in: Authentication is the baseline<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#email-design-that-lands-and-doesnt-break\">Email design that lands (and doesn\u2019t break)<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#send-with-intention\">Send with intention<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#structure-matters-separate-your-sending-strategies\">Structure matters: Separate your sending strategies<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#secure-it-like-you-mean-it\">Secure it like you mean it<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">08<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#track-what-matters-and-worry-less-about-vanity-metrics\">Track what matters and worry less about vanity metrics<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">09<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#final-word-deliverability-is-an-ongoing-relationship\">Final word: Deliverability is an ongoing relationship<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Inbox or bust: Mastering the art and science of email deliverability<\/h2>\n\n<p class=\"wp-block-paragraph\">Let\u2019s get one thing straight\u2014email <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/comprender-la-entregabilidad-del-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">deliverability isn\u2019t the same as delivery<\/a>. Delivery means your message technically made it to the mailbox provider. Deliverability means it actually reached the inbox (not the spam folder) <i>and<\/i> stands a chance of being opened. It\u2019s a blend of tech and trust: infrastructure + human engagement.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Just because your dashboard says \u201cdelivered\u201d doesn\u2019t mean your email was seen. Spam filters love a sneaky detour. Learn more about them in our post on <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/filtros-de-spam-de-buzones\/\">spam filters and deliverability.<\/a><\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">It all starts with your email list<\/h2>\n\n<p class=\"wp-block-paragraph\">If your list is <i>messy<\/i>, none of the rest matters. <\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/importancia-limpieza-lista-contactos\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Building and maintaining a clean list<\/a> is step one\u2014and step always. List hygiene is about getting consent, using confirmed opt-in, and pruning out outdated or unresponsive emails like you\u2019re spring cleaning your closet. Bad or disengaged addresses? They\u2019re hurting your sender reputation whether you realize it or not.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Use tools like List Preview to give you a quick list health check.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Lock it in: Authentication is the baseline<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/autenticacion-emails-documento-identidad-envios\/\" target=\"_tabs\" rel=\"noopener noreferrer\">SPF and DKIM are table stakes<\/a>\u2014Mailgun won\u2019t let you send without them. But DMARC is where authentication is up to you to implement. There are three DMARC policy options (start with <code>p=none<\/code> if you must<code>),<\/code> monitor reports, and move toward enforcement (<code>quarantine<\/code> or <code>reject<\/code>) over time. <\/p>\n\n<p class=\"wp-block-paragraph\">Bonus: Once you have DMARC the door is open for BIMI, so your logo can show up next to your emails in supported inboxes. This helps build trust with subscribers and with inboxes.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Deliverability rule: No authentication = no trust. And mailbox providers don\u2019t trust easily. Take your authentication to the next level with DMARC,<a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/end-resumen-temporada-seis-episodio-1-dmarc\/\"> our new partnership with Red Sift makes it easy to monitor.<\/a><\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Email design that lands (and doesn\u2019t break)<\/h2>\n\n<p class=\"wp-block-paragraph\">We\u2019ve all seen it\u2014emails that show up broken, or worse, with placeholder copy. Don\u2019t be that sender. Test your design across clients, make sure the copy is readable, and follow accessibility best practices. Even the best infrastructure can\u2019t save you from \u201coops\u201d design fails.<\/p>\n\n<p class=\"wp-block-paragraph\">Also: plain-text emails can work\u2014but only if they match the tone your audience expects. Most brands benefit from simple, styled HTML with clear structure and branding.<\/p>\n\n<h2 class=\"wp-block-heading\">Send with intention<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/what-is-inbox-placement\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Inbox placement<\/a> isn\u2019t just about what you send\u2014it\u2019s how you send it. Sudden spikes, inconsistent volume, or mailing unengaged contacts all raise flags. Instead, keep a consistent cadence, warm up new IPs slowly, and segment by engagement.<\/p>\n\n<p class=\"wp-block-paragraph\">If someone hasn\u2019t interacted in months, it\u2019s okay to sunset them. Think of it like a friend who never comes to trivia night. They probably don\u2019t want the invite anymore.<\/p>\n\n<h2 class=\"wp-block-heading\">Structure matters: Separate your sending strategies<\/h2>\n\n<p class=\"wp-block-paragraph\">Segment traffic by type (<a href=\"https:\/\/www.mailgun.com\/blog\/email\/what-is-transactional-email-basics\/\" target=\"_tabs\" rel=\"noopener noreferrer\">transactional vs. marketing<\/a>), separate IPs or subdomains where needed, and choose the right sending approach (shared vs. dedicated IP) based on volume and consistency.<\/p>\n\n<p class=\"wp-block-paragraph\">Sending <i>more<\/i> email does not equal better deliverability. Sending more intentional emails will help take you over the line.<\/p>\n\n<h2 class=\"wp-block-heading\">Secure it like you mean it<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/es\/blog\/product\/protege-tu-cuenta-autenticacion-dos-fases-seguridad\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Secure your email program!<\/a> Passwords, API keys, 2FA, SSO\u2014whatever you\u2019ve got, use it. Bad actors want access to your sending platform. Don\u2019t make it easy. If you\u2019re not already monitoring for abuse, phishing, and spoofing, start now. And if you spot a fake Mailgun message? Forward it to <a href=\"mailto:abuse@mailgun.com\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>abuse@mailgun.com<\/b><\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Track what matters and worry less about vanity metrics<\/h2>\n\n<p class=\"wp-block-paragraph\">Opens aren\u2019t dead, but they\u2019re definitely inflated. Clicks, engagement over time, and complaint rates are where the real insights live. Use tools like <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/google-postmaster-tools-entender-reputacion-como-remitente\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Google Postmaster Tools<\/a>, <a href=\"https:\/\/www.mailgun.com\/es\/blog\/product\/optimizar-envios-integracion-microsoft-snds\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Microsoft SNDS<\/a>, and <a href=\"https:\/\/www.mailgun.com\/es\/blog\/product\/puntuacion-de-salud-del-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailgun dashboards<\/a> to get the full picture.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Bounce rates and reputation scores<\/b> tell you what\u2019s really happening with your mail. Don&#x27;t just monitor\u2014<a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/improve-sender-reputation\/\">dig in and adjust<\/a>.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Final word: Deliverability is an ongoing relationship<\/h2>\n\n<p class=\"wp-block-paragraph\">Deliverability isn\u2019t a checkbox. It\u2019s a system that works best when you treat your audience with respect, your tools with care, and your strategy as a living thing. Keep it clean. Keep it honest. And keep it human.<\/p>\n\n<p class=\"wp-block-paragraph\">We\u2019ll be back with more insights in the next Deliverability Academy session, so subscribe to our newsletter and don\u2019t miss out. Until then\u2014happy sending<\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=e5yJnK4Gt-E\" class=\"lazy-video-link\" data-lazy-video=\"e5yJnK4Gt-E\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/e5yJnK4Gt-E\/maxresdefault.jpg\" title=\"V\u00eddeo de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/e5yJnK4Gt-E\/maxresdefault.jpg\" alt=\"Deliverability Academy: Master the basics\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=e5yJnK4Gt-E#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/e5yJnK4Gt-E\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/e5yJnK4Gt-E\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=e5yJnK4Gt-E\",\n    \"name\": \"Deliverability Academy: Master the basics\",\n    \"description\": \"Let\\u2019s start at the beginning: What is email deliverability?\\nStruggling with inbox placement? 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En nuestro primer webinar de Deliverability Academy, los especialistas de Mailgun explicaron los aspectos fundamentales para conseguir que tus emails se entreguen.<\/p>\n","protected":false},"author":21,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-21788","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El arte y la ciencia de la entregabilidad del email: domina los conceptos b\u00e1sicos - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Aprende a conseguir que tus emails lleguen a la bandeja de entrada con el resumen del episodio inaugural de nuestra Deliverability Academy. Cubrimos todos los temas, desde la higiene de listas hasta la estrategia de env\u00edo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/resumen-episodio-uno-deliverability-academy\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El arte y la ciencia de la entregabilidad del email: domina los conceptos b\u00e1sicos - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Aprende a conseguir que tus emails lleguen a la bandeja de entrada con el resumen del episodio inaugural de nuestra Deliverability Academy. 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