Ashley\u2019s tip: <\/b>You want to have some type of sunset policy in place to remove inactive users otherwise you\u2019re just teaching recipient servers that you\u2019re going to continue to message inactive subscribers. Don\u2019t send these \u201cdead emails\u201d or providers will start to filter you out.\u00a0<\/div>\r\n <\/div>\r\n\nImplement double opt-in<\/h3>\n\n
There\u2019s no better way to ensure your recipient\u2019s interest in your email communications than double opt-in. Double opt-in <\/b>is a validation step that requires users to confirm they want to be added to your email list via a confirmation link sent to their submitted email address.<\/p>\n\n
Double opt-in practices have become an industry standard, especially now in the age of rapidly emerging data privacy laws. You want to ensure the email addresses you collect were obtained with clear and well-documented consent.<\/p>\n
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Ashley\u2019s tip: <\/b>Have the practice in place of confirmed opt-in at the beginning of the subscriber journey. That way you can have a first line of defense when you\u2019re collecting your addresses.<\/div>\r\n <\/div>\r\n\nClean your list at point of signup<\/h3>\n\n
Validating addresses as they are captured is the quickest way to ensure clean email list building and a clean sender reputation. If you don\u2019t catch them, invalid addresses can send you on a path of being blocklisted or snagged by spam traps.<\/p>\n\n
That\u2019s why it\u2019s so surprising to Ashley that almost 40% of email senders<\/u><\/a> admit they rarely or never conduct email subscriber list hygiene.<\/p>\n\t