It feels like a slap in the face. Or being dumped with the \u201cit\u2019s not you; it\u2019s me\u201d line. When an email subscriber marks one of your emails as spam, it feels like a betrayal. We were doing so well together! What made you resort to something this petty and vile?<\/p>\n\n
Okay, maybe we’re being a little dramatic, but email marketing gets emotional sometimes.<\/p>\n\n
Of course, from the recipient\u2019s perspective, marking your emails as spam probably feels like none of those things. And there\u2019s also a general misunderstanding about what email spam actually is. How email marketers define it isn\u2019t always how recipients perceive it.<\/p>\n\n
But the fact remains, if a subscriber doesn\u2019t want to hear from you anymore, they can just unsubscribe. So, marking your emails as spam can be rightly seen as an aggressive act, motivated by something more.<\/p>\n\n
The good news is, there are several tips you can employ to reduce your spam complaint rate, and Mailgun Optimize by Sinch can help.<\/p>\n\r\n