{"id":22745,"date":"2024-04-25T00:00:00","date_gmt":"2024-04-25T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/what-is-inbox-placement-2\/"},"modified":"2026-09-15T23:51:51","modified_gmt":"2026-09-15T23:51:51","slug":"what-is-inbox-placement","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/what-is-inbox-placement\/","title":{"rendered":"\u00bfQu\u00e9 es la llegada a la bandeja de entrada y c\u00f3mo se calcula?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Email deliverability sometimes feels like a mirage. Your messages go on a long journey from your mail server to your subscribers\u2019 inboxes. But it\u2019s the last part of that journey that really matters to email marketers. That\u2019s what <a href=\"https:\/\/www.mailgun.com\/es\/products\/inbox\/inbox-placement\/\" target=\"_tabs\" rel=\"noopener noreferrer\">inbox placement<\/a> is all about.<\/p>\n\n<p class=\"wp-block-paragraph\">Where did the email land? The inbox? The junk folder? The promotions tab in Gmail? All of these options mean your email was successfully <i>delivered. <\/i>But there\u2019s only one place every sender really wants to be.<\/p>\n\n<p class=\"wp-block-paragraph\">The email inbox is your happy place \u2013 it\u2019s where the party\u2019s happening. But sometimes you find out that even though you made it through the gates, you were quarantined into a sad viewing room and forced to watch the party from next door. And hardly anyone comes over to say hello.<\/p>\n\n<p class=\"wp-block-paragraph\">Inbox placement is all about getting more of your emails to the places where subscribers will be most likely to see them and actually open them. <a href=\"https:\/\/www.mailgun.com\/es\/products\/inbox\/inboxready\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailgun Optimize by Sinch<\/a> knows how to get you into the party, and that\u2019s what we\u2019re going to look at today.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-6930\"><p class=\"h5 m-0\" id=\"toc-title-6930\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-is-inbox-placement\">What is inbox placement?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-is-the-inbox-placement-rate-measured\">How is the inbox placement rate measured?<\/a><a class=\"scrollme link-body-color\" href=\"#inbox-placement-rate-vs-delivery-rate\">Inbox placement rate vs delivery rate<\/a><a class=\"scrollme link-body-color\" href=\"#delivery-rate-vs-deliverability\">Delivery rate vs deliverability<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#improving-your-inbox-placement-rate\">Improving your inbox placement rate<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_1-keep-your-list-clean\">1. Keep your list clean<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2-use-email-authentication\">2. Use email authentication<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_3-maintain-good-email-engagement\">3. Maintain good email engagement<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_4-keep-spam-complaints-and-unsubscribes-low\">4. Keep spam complaints and unsubscribes low<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_5-use-real-time-email-verification\">5. Use real-time email verification<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#conducting-an-inbox-placement-test\">Conducting an inbox placement test<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#finding-inbox-placement-tools\">Finding inbox placement tools<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What is inbox placement?<\/h2>\n\n<p class=\"wp-block-paragraph\">Inbox placement refers to <b>what happens to an email after it\u2019s successfully delivered<\/b>. How do the mailbox providers filter it, and where is it placed within the inbox? Most mailbox service providers use algorithms that attempt to sort incoming emails with spam filters and more.<\/p>\n\n<p class=\"wp-block-paragraph\">Inbox placement matters, because while the majority of people will at least see the inbox display information (subject line, pre-header text, etc.) for emails in their primary inbox, they may not even notice a message that lands in their promotions, newsletter, social, or spam folder. So if your emails are ending up in those places instead of the main email folder, people probably aren\u2019t seeing them as often.<\/p>\n\n<p class=\"wp-block-paragraph\">With poor inbox placement, you\u2019ll also see low open rates, clicks, and conversion rates.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4516\" width=\"750\" height=\"460\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Inboxeady-metrics-deliverability.png\" alt=\"Illustration of inbox metrics\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Inboxeady-metrics-deliverability.png 750w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Inboxeady-metrics-deliverability-300x184.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How is the inbox placement rate measured?<\/h2>\n\n<p class=\"wp-block-paragraph\">Inbox placement can be expressed as a simple percentage:<\/p>\n\n<p class=\"wp-block-paragraph\">Take the number of emails reaching the primary inbox, and divide it by the total emails delivered.<\/p>\n\n<p class=\"wp-block-paragraph\">Bear in mind, this excludes any emails that didn\u2019t get delivered at all, such as hard bounces. That\u2019s why inbox placement rate calculations are not based on the total emails sent, but on the total emails delivered.<\/p>\n\n<h3 class=\"wp-block-heading\">Inbox placement rate vs delivery rate<\/h3>\n\n<p class=\"wp-block-paragraph\">It\u2019s easy to get these two metrics confused. But here\u2019s the best way to remember the difference.<\/p>\n\n<p class=\"wp-block-paragraph\">The email delivery rate measures the percentage of emails that were received and placed in any folder. The inbox placement rate measures:<\/p>\n\n<p class=\"wp-block-paragraph\"><code>Emails delivered \/ Emails sent = <\/code><code><b>Delivery rate<\/b><\/code><\/p>\n\n<p class=\"wp-block-paragraph\"><code>Emails in the inbox \/ Emails delivered = <\/code><code><b>Inbox placement rate<\/b><\/code><\/p>\n\n<p class=\"wp-block-paragraph\">Your delivery rate should be high. A healthy email program should see delivery rates around 98%. Your inbox placement rate may vary much more depending on a number of factors.<\/p>\n\n<p class=\"wp-block-paragraph\">For example, the type of email will affect inbox placement. Transactional emails are more likely to land in the inbox as they contain important information such as password reset instructions, order confirmations, and shipping updates. Product launch emails and emails with deals are more likely to be filtered into Promotions. Email newsletters could go either way.<\/p>\n\n<h3 class=\"wp-block-heading\">Delivery rate vs deliverability<\/h3>\n\n<p class=\"wp-block-paragraph\">Deliverability issues are a whole other can of worms. When we talk about improving your email delivery and inbox placement we\u2019re talking about emails that have already made it through the spam filters and into the inbox in general, vs deliverability which deals more with troubleshooting problems of undelivered emails.<\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s complex, but once your messages make it through the gate it becomes more about improving your placement results. The good news is that a lot of the best practices for <i>deliverability<\/i> are also the best practices for improving your inbox placement.<\/p>\n\n<h2 class=\"wp-block-heading\">Improving your inbox placement rate<\/h2>\n\n<p class=\"wp-block-paragraph\">What can you do to improve your inbox placement rate? Inbox placement relies heavily upon how you build and grow your email list. You don\u2019t want your emails to even end up in something like <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/pestana-promociones-gmail-como-clasificar-emails-principal\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Gmail&#8217;s promotions tab<\/a>. That still counts as a delivery, but it\u2019s not usually your desired inbox placement.<\/p>\n\n<p class=\"wp-block-paragraph\">Below are five key strategies you can start using today to improve your inbox placement rate and get more emails delivered to the places in their inboxes where your subscribers will see them. Following these, along with other <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-deliverability\/email-deliverability-guide\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email deliverability best practices<\/a>, will go a long way:<\/p>\n\n<h3 class=\"wp-block-heading\">1. Keep your list clean<\/h3>\n\n<p class=\"wp-block-paragraph\">Cleanliness is next to perfect deliverability and inbox placement. Okay, it doesn\u2019t have the same ring to it as the famous saying, but the truth remains that keeping your email list clean ensures better inbox placement.<\/p>\n\n<p class=\"wp-block-paragraph\">How do you keep your list clean?<\/p>\n\n<p class=\"wp-block-paragraph\">The single best thing you can do is to grow it organically. That means, don\u2019t purchase lists, don\u2019t add email contacts without their permission, and don\u2019t scrape email addresses off websites.<\/p>\n\n<p class=\"wp-block-paragraph\">What should you do instead?<\/p>\n\n<p class=\"wp-block-paragraph\">Use double-opt-in to ensure that all your subscribers want to receive emails from you. Offer them something great in return for signing up, and keep them happy. Read more about <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-deliverability\/spring-cleaning-part-1-growing-an-organic-list\/\" target=\"_tabs\" rel=\"noopener noreferrer\">growing your email list organically<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">2. Use email authentication<\/h3>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-deliverability\/email-authentication-protocols\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Email authentication protocols<\/a> include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>SPF (<a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-marketing\/what-is-an-spf-record-for-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Sender Policy Framework<\/a>)<\/li>\n\n\n\n<li>DKIM (<a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-deliverability\/what_is_dkim_everything_you_need_to_know_about_digital_signatures\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Domainkeys Identified Mail<\/a>)<\/li>\n\n\n\n<li>DMARC (<a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-deliverability\/why-strong-dmarc-policy\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Domain-base Message Authentication Reporting and Conformance<\/a>)<\/li>\n\n\n\n<li>BIMI: (<a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-deliverability\/bimi\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Brand Indicators for Message Identification<\/a>)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Technically speaking, DMARC and BIMI do not authenticate emails, but they are connected to the authentication process, including the alignment of SPF and DKIM.<\/p>\n\n<p class=\"wp-block-paragraph\">You don\u2019t have to use all of these technical specifications, but it is highly recommended. At a minimum, senders should set up SPF and DKIM to help stop spammers and scammers. The stronger your authentication the more mailbox providers can trust you and the more likely you are to have better inbox placement rates.<\/p>\n\n<h3 class=\"wp-block-heading\">3. Maintain good email engagement<\/h3>\n\n<p class=\"wp-block-paragraph\">Keep people happy, then keep them coming back for more. That applies to anything a business does, but it\u2019s especially important when thinking about email subscribers and how their engagement can impact your sender reputation.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>How do you keep subscribers engaged?<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">For one, don\u2019t abandon your list. Too many companies bring on new subscribers, perhaps send them a <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-marketing\/welcome-email-series-new-subscribers\/\" target=\"_tabs\" rel=\"noopener noreferrer\">welcome email series<\/a>, and then go quiet. It only takes a few weeks of inbox silence, let alone a few months, for a new subscriber to forget all about you.<\/p>\n\n<p class=\"wp-block-paragraph\">Email lists must be nurtured, managed, and massaged into healthy, productive entities. The best way to keep subscribers engaged is to send them relevant content and email campaigns. Relevant to <i>them<\/i> personally, not the entire list, and not necessarily your own ambitions either. <b>That means the batch-and-blast email has to go.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\">A good first step is to begin segmenting your list if you haven\u2019t done so already. Categorize subscribers based on behavior, such as which articles and topics they respond to most, their purchase history, and other identifiers that could be used to motivate a response.<\/p>\n\n<p class=\"wp-block-paragraph\">As you establish and grow those segments, you can begin sending personalized emails that speak to the topics they\u2019ve already shown they care about, the problems they\u2019re facing, and the solutions they\u2019re looking for.<\/p>\n\n<p class=\"wp-block-paragraph\">You can increase engagement levels even more by implementing some basic <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-marketing\/6-rules-to-follow-when-a-b-testing-your-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email A\/B testing<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Test subject lines, imagery, calls to action, preheader text, and the list goes on. You can split test all sorts of things, and with a large enough list, you\u2019ll discover what best engages your subscribers.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Keep spam complaints and unsubscribes low<\/h3>\n\n<p class=\"wp-block-paragraph\">Spam complaints tend to happen when a subscriber gets annoyed with your emails. How does annoyance happen? In most cases, it happens because they don\u2019t recognize you and don\u2019t like the fact that you found your way into their inbox.<\/p>\n\n<p class=\"wp-block-paragraph\">A subscriber who already knows you but decides they just don\u2019t need to hear from you anymore will usually just unsubscribe. Of course, there will be people who mark your emails as spam just because they\u2019re sick of what you\u2019re sending. Marking your emails as spam feels like an act of aggression, done to punish the sender for annoying the recipient.<\/p>\n\n<p class=\"wp-block-paragraph\">The best way to fight that feeling is to immediately remove contacts who mark your emails as spam. Even if they opted in at some point, just get them off your list.<\/p>\n\n<p class=\"wp-block-paragraph\">Of course, if you\u2019re getting spam complaints because you\u2019re emailing people without permission, you deserve it. That\u2019s because <i>you are<\/i> spamming.<\/p>\n\n<p class=\"wp-block-paragraph\">As for unsubscribes, a certain percentage is normal and even healthy. If people don\u2019t want to hear from you anymore, let them go. However, if you see your unsubscribe rate climbing, that could indicate a problem. Try to keep your unsubscribe rate below 1%.<\/p>\n\n<p class=\"wp-block-paragraph\">If this metric creeps higher than that, you may want to think about the cadence or frequency of your sends. Could it be too much too often? Have you built your list with the right contacts? If they&#8217;re unsubscribing in droves, you may also be delivering the wrong message.<\/p>\n\n<h3 class=\"wp-block-heading\">5. Use real-time email verification<\/h3>\n\n<p class=\"wp-block-paragraph\">Email verification makes a huge impact on your inbox placement rates because it ensures you don\u2019t waste time sending to invalid addresses or, even worse, spam traps. Invalid emails produce hard bounces. Too many hard bounces will negatively affect your reputation with mailbox providers. And that could make it hard to get good inbox placement. So, keep an eye on your bounce rate.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"\/products\/inbox\/email-verification\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Email verification services<\/a>, like the ones that Mailgun Optimize provides, test emails to verify that each address is, in fact, real. Real email addresses with real people behind them don\u2019t produce hard bounces.<\/p>\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve verified your list, ongoing real-time verification checks any new email subscribers at the point of collection. That means people will have to enter a valid email address in your forms.<\/p>\n\n<h2 class=\"wp-block-heading\">Conducting an inbox placement test<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4420\" width=\"1297\" height=\"926\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Deliverability-Inbox-Placement-Reports-2.png\" alt=\"Report for inbox placement statistics\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Using a seed list, you can run an Inbox Placement test today using Mailgun Optimize, and find out how many of your emails are getting delivered but aren\u2019t ending up in the right place.<\/p>\n\n<p class=\"wp-block-paragraph\">The whole idea here is to know before you send, so you can make improvements to ensure that more people will see your emails.<\/p>\n\n<p class=\"wp-block-paragraph\">An <a href=\"https:\/\/www.mailgun.com\/es\/products\/inbox\/inbox-placement\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Inbox Placement test<\/a> works very simply. The test email is created and sent to a small segment of your full list, and the results are reported back to you. You can view results as a whole, or by mailbox or inbox service provider for a more granular analysis. If the email test shows that a high percentage of messages landed in the inbox, you can send with confidence.<\/p>\n\n<p class=\"wp-block-paragraph\">A lower score indicates that you need to do some work to clean up your list or even just experiment with a different subject line.<\/p>\n\n<p class=\"wp-block-paragraph\">Mailgun\u2019s report, <i>State of email deliverability 2025<\/i>, found that just <a href=\"https:\/\/www.mailgun.com\/es\/state-of-email-deliverability\/chapter\/inbox-placement-spam\/\" target=\"_tabs\" rel=\"noopener noreferrer\">13% of senders use inbox placement testing<\/a> to measure deliverability. This is the best way to understand where your emails land. Not conducting inbox placement testing is a major missed opportunity, says deliverability expert Renate Burns.  <\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=pzkANrdyyGU\" class=\"lazy-video-link\" data-lazy-video=\"pzkANrdyyGU\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/pzkANrdyyGU\/maxresdefault.jpg\" title=\"V\u00eddeo de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/pzkANrdyyGU\/maxresdefault.jpg\" alt=\"How does inbox placement testing work?\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=pzkANrdyyGU#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/pzkANrdyyGU\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/pzkANrdyyGU\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=pzkANrdyyGU\",\n    \"name\": \"How does inbox placement testing work?\",\n    \"description\": \"Ever wonder where your emails actually land after you hit send? Inbox placement testing is the secret weapon many senders use to predict and improve their deliverability before it\\u2019s too late. Sending test emails to yourself is no longer enough to understand how your emails will perform across different mailbox providers.  \\n\\nSo, how do you really know if your messages will land in spam or reach the inbox? Will Gmail think your campaign is junk? Will Outlook block it from being delivered. There\\u2019s really only one way to tell. \\n\\nIn this video, we\\u2019ll reveal why inbox placement testing (also known as seed list testing) is essential. However, findings from a new industry report indicate less than 15% of senders take advantage of it. If you\\u2019re unsure how inbox placement testing works and what it shows you, email deliverability expert Renate Burns has the details. \\n\\nSenders in a global survey say staying out of spam is the biggest email deliverability challenge they face. Then why do so few use inbox placement testing to their advantage? Renate explains the power of inbox placement reports and the actionable information they provide. \\n\\nGet survey results and expert insights on inbox placement in a free, ungated report about email deliverability: \\nhttps:\/\/www.mailgun.com\/resources\/research\/inbox-placement-spam\/  \\n\\nFind out more about inbox placement and how to measure it on the Sinch Mailgun blog: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/what-is-inbox-placement\/\",\n    \"uploadDate\": \"2024-11-20T16:56:53+00:00\",\n    \"duration\": \"PT2M21S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<h2 class=\"wp-block-heading\">Finding inbox placement tools<\/h2>\n\n<p class=\"wp-block-paragraph\">Inbox Placement is just one of several email deliverability tools and services available from Mailgun Optimize. It also performs email verification and validation, monitors blocklists, helps you avoid spam traps, and more.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p>\u201cFinding an inbox placement tool is essential for businesses that are looking to capitalize on their email campaigns. The ability to reach your target audience makes all the difference in terms of ROI. When searching for the best inbox placement tool you\u2019ll want to prioritize a solution that offers comprehensive email deliverability insights, accurate spam filter testing, domain reputation monitoring, and real time performance metrics. By investing in a reliable inbox placement tool, businesses can optimize their full deliverability potential.\u201d<\/p><\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">Inbox placement tools are important but since since good deliverability is the result of more than just inbox placement, it\u2019s important that all the deliverability tools you use are able to work together to create great results and give you the visibility you need.<\/p>\n\n<p class=\"wp-block-paragraph\">See all of Mailgun Optimize\u2019s <a href=\"https:\/\/www.mailgun.com\/es\/products\/inbox\/deliverability\/blocklist-monitoring-service\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email deliverability tools and services<\/a>.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_42c5476e78feab2a378bcd3e2a8c31df\">\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_42c5476e78feab2a378bcd3e2a8c31df\">\r\n                Increase engagement and ROI            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">With Inbox Placement, you know exactly where each message will land. Predict email delivery issues and take action to improve email performance before you send.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/deliverability\"  class=\"btn btn-secondary\" >Learn more<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>\u00bfTus emails se pierden en la carpeta de spam o de promociones? O peor a\u00fan, \u00bfni siquiera llegan a la bandeja de entrada del destinatario? Exploraremos estrategias eficaces para ayudar a que tus emails lleguen a donde pertenecen: la bandeja de entrada.<\/p>\n","protected":false},"author":13,"featured_media":4376,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-22745","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es una tasa de llegada a las bandejas de entrada y c\u00f3mo se calcula? - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"\u00bfTus emails van a la carpeta de spam o de promociones? \u00bfNo llegan a la bandeja de entrada? 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