{"id":23640,"date":"2019-07-16T00:00:00","date_gmt":"2019-07-16T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/analiticas-campana-mas-alla-envio-masivo-email\/"},"modified":"2026-09-16T06:16:39","modified_gmt":"2026-09-16T06:16:39","slug":"analiticas-campana-mas-alla-envio-masivo-email","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/product\/analiticas-campana-mas-alla-envio-masivo-email\/","title":{"rendered":"Anal\u00edticas de campa\u00f1a de Mailgun: lleva las anal\u00edticas m\u00e1s all\u00e1 del env\u00edo masivo de email"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>ACTUALIZACI\u00d3N: hemos incorporado cambios incre\u00edbles a las anal\u00edticas, as\u00ed que esta publicaci\u00f3n ya no es muy \u00fatil. Pero la hemos mantenido porque creemos en la iteraci\u00f3n y nos gusta mostrar nuestros humildes comienzos. <a href=\"\/?blog_category=new-email-analytics-features-to-answer-your-performance-questions\" target=\"_tabs\" rel=\"noopener noreferrer\">Aqu\u00ed tienes una publicaci\u00f3n m\u00e1s relevante sobre las nuevas y mejoradas anal\u00edticas de Mailgun<\/a>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Buenas noticias para todos!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El equipo de Mailgun acaba de lanzar el producto de anal\u00edticas de email m\u00e1s flexible hasta la fecha. Esta fant\u00e1stica herramienta te ofrece anal\u00edticas que normalmente est\u00e1n reservadas a los costosos servicios de email marketing, pero por una fracci\u00f3n del coste. \u00a1Desp\u00eddete de ese lastre!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usarlo es muy sencillo. Solo tienes que crear un ID de campa\u00f1a desde el panel de control o la API, y etiquetar tus emails con ese ID.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crear una campa\u00f1a nueva con un ID:<\/h2>\n\n\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <div class=\"code-snippet__code-wrapper\">\r\n                            <div class=\"nav nav-buttons code-snippet__copy-wrapper\">\r\n                                <button type=\"button\" class=\"nav-link code-snippet__copy\" data-clipboard-target=\"#code_0_content\" data-clipboard-label=\"Copia al portapapeles\" data-clipboard-success-label=\"\u00a1Copiado!\" data-clipboard-error-label=\"No se ha podido copiar\" data-tooltip=\"Copia al portapapeles\" data-tooltip-placement=\"left\" role=\"tooltip\" aria-label=\"Copia al portapapeles\">\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--default\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/file-stack.svg\"><\/svg>\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--success\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg>\r\n                                <\/button>\r\n                            <\/div>\r\n                            <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                                <code id=\"code_0_content\" class=\"language-shell\">\r\n\r\n                                    curl https:\/\/api.mailgun.net\/v2\/mailgun.net\/campaigns  rn -F name=&#039;Upgrade reminder&#039;rn -F id=&#039;upgrade_reminder&#039;\r\n                                <\/code>\r\n                            <\/pre>\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">Enviar un \u00fanico mensaje etiquetado con la campa\u00f1a:<\/h2>\n\n\n    <div data-content-type=\"longform\" class=\"code-snippet longform-spacings rounded-lg overflow-hidden shadow \" data-count=\"1\">\r\n        <ul class=\"nav nav-buttons code-snippet__tabs longform-except position-relative d-flex gap-2 flex-wrap p-3\" role=\"tablist\">\r\n\r\n                            \r\n                    \r\n                        <li class=\"nav-item\" role=\"presentation\">\r\n                            <button class=\"nav-link active\" data-bs-toggle=\"tab\" data-bs-target=\"#code_0\" type=\"button\" role=\"tab\" aria-controls=\"code_0\" aria-selected=\"true\">\r\n                                Shell                            <\/button>\r\n                        <\/li>\r\n\r\n                    \r\n                            \r\n        <\/ul>\r\n        <div class=\"code-snippet__tab-content tab-content\">\r\n\r\n                            \r\n                    <div class=\"tab-pane show active\" id=\"code_0\" role=\"tabpanel\" aria-labelledby=\"code_0\">\r\n                        <div class=\"code-snippet__code-wrapper\">\r\n                            <div class=\"nav nav-buttons code-snippet__copy-wrapper\">\r\n                                <button type=\"button\" class=\"nav-link code-snippet__copy\" data-clipboard-target=\"#code_0_content\" data-clipboard-label=\"Copia al portapapeles\" data-clipboard-success-label=\"\u00a1Copiado!\" data-clipboard-error-label=\"No se ha podido copiar\" data-tooltip=\"Copia al portapapeles\" data-tooltip-placement=\"left\" role=\"tooltip\" aria-label=\"Copia al portapapeles\">\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--default\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/file-stack.svg\"><\/svg>\r\n                                    <svg class=\"code-snippet__copy-icon code-snippet__copy-icon--success\" width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-check.svg\"><\/svg>\r\n                                <\/button>\r\n                            <\/div>\r\n                            <pre class=\"w-100 h-100 m-0 line-numbers language-shell\">\r\n                                <code id=\"code_0_content\" class=\"language-shell\">\r\n\r\n                                    curl https:\/\/api.mailgun.net\/v2\/mailgun.net\/messages  rn-F from=&#039;Developers &#039; rn-F to=&#039;Bob Doe &#039;rn-F subject=&#039;Please consider upgrading&#039;rn-F text=&#039;You will actually save money by upgrading&#039;rn-F o_campaign=&#039;upgrade_reminder&#039;rn\r\n                                <\/code>\r\n                            <\/pre>\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, empezamos a realizar el seguimiento y almacenar los eventos hasta el nivel del destinatario, y combinamos esos datos para ofrecerte informes detallados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supongamos que quieres probar cu\u00e1l es el mejor d\u00eda para enviar una oferta de actualizaci\u00f3n a tus usuarios\u2026 solo tienes que crear una campa\u00f1a para cada d\u00eda de la semana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por cada ID de campa\u00f1a, Mailgun te ofrecer\u00e1\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un resumen de todos los eventos ocurridos en la campa\u00f1a:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4658\" width=\"500\" height=\"252\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics1.png\" alt=\"analytics1\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics1.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics1-300x151.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un desglose del rendimiento de los enlaces y del dominio del destinatario para ver en qu\u00e9 enlaces hacen clic los destinatarios y c\u00f3mo rinden sus distintos dominios:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4659\" width=\"500\" height=\"267\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics2.png\" alt=\"analytics2\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics2.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics2-300x160.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una cronolog\u00eda de los eventos del d\u00eda para que puedas ver cu\u00e1ndo interact\u00faan los destinatarios con tu email (algo que puedes usar junto a nuestra programaci\u00f3n de entrega):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4660\" width=\"500\" height=\"240\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics3.png\" alt=\"analytics3\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics3.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics3-300x144.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Y un resumen geogr\u00e1fico del rendimiento de las aperturas y los clics:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4661\" width=\"500\" height=\"393\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics_4.png\" alt=\"analytics_4\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics_4.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics_4-300x236.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En el que puedes indagar para obtener m\u00e1s detalles:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4662\" width=\"500\" height=\"373\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics5.png\" alt=\"analytics5\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics5.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics5-300x224.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puedes comparar las anal\u00edticas de varias campa\u00f1as. Veamos cu\u00e1l ha sido el mejor d\u00eda para enviar esa oferta de actualizaci\u00f3n:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4663\" width=\"500\" height=\"346\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics6.png\" alt=\"analytics6\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics6.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics6-300x208.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Parece que el jueves es el ganador\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfY qu\u00e9 pasa con todos esos emails de recuperaci\u00f3n de contrase\u00f1a que enviamos? Con Mailgun, puedes obtener esa misma informaci\u00f3n para tus emails transaccionales, ya que una campa\u00f1a es solo un ID con el que etiquetas tus emails.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4664\" width=\"500\" height=\"415\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics7.png\" alt=\"analytics7\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics7.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics7-300x249.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como era de esperar, las aperturas y los clics de los emails de recuperaci\u00f3n de contrase\u00f1a est\u00e1n por las nubes. \u00bfY si incluy\u00e9ramos en esos emails un sutil enlace a la p\u00e1gina de tarifas y una oferta de actualizaci\u00f3n?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4665\" width=\"500\" height=\"239\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics8.png\" alt=\"analytics8\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics8.png 500w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/analytics8-300x143.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Los emails transaccionales son lo mejor! Un CTR del 9\u00a0% hacia la p\u00e1gina de tarifas con nuestros emails de recuperaci\u00f3n de contrase\u00f1a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las anal\u00edticas de campa\u00f1a de Mailgun son ideales para crear y probar el ciclo de vida de los usuarios y las campa\u00f1as de goteo vinculadas a determinados patrones de uso en tu aplicaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paul Stamatiou public\u00f3 un excelente art\u00edculo\u00a0<a href=\"http:\/\/paulstamatiou.com\/startup-user-retention-lifecycle-email\" target=\"_tabs\" rel=\"noopener noreferrer\">correo postal<\/a>\u00a0sobre la importancia de esto y una idea de startup para la retenci\u00f3n de usuarios como servicio. Con Mailgun, podr\u00edas crear esto en un fin de semana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfA qu\u00e9 esperas?\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPuedo obtener los datos mediante programaci\u00f3n?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto. Tenemos una API muy potente a la que dedicaremos otra publicaci\u00f3n. Mientras tanto, puedes consultar la\u00a0<a href=\"https:\/\/documentation.mailgun.com\/en\/latest\/api_reference.html?utm_source=mailgun&amp;utm_medium=blog&amp;utm_campaign=analytics%202012%20Blog%20Post\" target=\"_tabs\" rel=\"noopener noreferrer\">referencia de la API de campa\u00f1as<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfY qu\u00e9 hay de las campa\u00f1as de env\u00edo masivo de email tradicionales?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Tambi\u00e9n son compatibles! Si deseas enviar campa\u00f1as masivas m\u00e1s tradicionales por una fracci\u00f3n del coste, solo tienes que hacer lo siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crea una lista de correo, por ejemplo, \u201cchicago@mycompany.com\u201d<\/li>\n\n\n\n<li>A\u00f1ade a tus destinatarios a la lista utilizando nuestras API<\/li>\n\n\n\n<li>Env\u00eda un mensaje etiquetado con un ID de campa\u00f1a a \u201cchicago@mycompany.com\u201d<\/li>\n\n\n\n<li>\u00a1Todo son ventajas!<\/li>\n<\/ul>\n\n\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_124ab7f2a1f1c7c49726b48d59d8c6dd\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Reg\u00edstrate            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_124ab7f2a1f1c7c49726b48d59d8c6dd\">\r\n                Empezar es facil\u00edsimo. Y gratis.            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Descubre todo lo que puedes lograr con la mejor plataforma de entrega de emails del mundo.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-secondary\" >Get started<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Usar nuestras anal\u00edticas es muy sencillo. Solo tienes que crear un ID de campa\u00f1a desde el panel de control o la API, y etiquetar tus emails con ese ID.<\/p>\n","protected":false},"author":13,"featured_media":4555,"menu_order":0,"template":"","meta":{"_acf_changed":true,"footnotes":""},"blog_category":[22],"class_list":["post-23640","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-product"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anal\u00edticas de campa\u00f1a de Mailgun: lleva las anal\u00edticas m\u00e1s all\u00e1 del env\u00edo masivo de email - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Usar nuestras anal\u00edticas es muy sencillo. Solo tienes que crear un ID de campa\u00f1a desde el panel de control o la API, y etiquetar tus emails con ese ID.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/blog\/product\/analiticas-campana-mas-alla-envio-masivo-email\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anal\u00edticas de campa\u00f1a de Mailgun: lleva las anal\u00edticas m\u00e1s all\u00e1 del env\u00edo masivo de email - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Usar nuestras anal\u00edticas es muy sencillo. 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