{"id":25121,"date":"2023-10-25T00:00:00","date_gmt":"2023-10-25T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/suite-de-productos-mailgun\/"},"modified":"2026-09-22T13:18:35","modified_gmt":"2026-09-22T13:18:35","slug":"suite-de-productos-mailgun","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/company\/suite-de-productos-mailgun\/","title":{"rendered":"Una suite de productos ampliada de Mailgun para transformar la entregabilidad del email"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Today marks a special day for Sinch Mailgun. For over a decade, our focus has been to provide the best email experience for businesses all around the world. Now, we take another step in our journey by expanding the <a href=\"https:\/\/www.mailgun.com\/es\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailgun product suite<\/a> to welcome <b>Mailgun Optimize and Mailgun Validate<\/b>.<\/p>\n\n<p class=\"wp-block-paragraph\">In the ever-changing world of email, keeping up with new standards and requirements has become more challenging for companies. At Mailgun, we\u2019ve seen customer needs evolve as inbox placement gets harder.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Sending email just isn\u2019t enough anymore<\/b>: Brands require the right technology and expertise to ensure messages reliably arrive where they need to be \u2013 in the inbox.<\/p>\n\n<p class=\"wp-block-paragraph\">Both Mailgun Optimize and Mailgun Validate address that challenge through innovative tools and actionable insights, joining Mailgun Send to become the most comprehensive email solution in the market. Enterprises will now get the support they need to improve every part of the email management lifecycle, all through one platform and super network.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-7464\"><p class=\"h5 m-0\" id=\"toc-title-7464\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#one-goal-improved-email-deliverability-for-our-customers\">One goal: Improved email deliverability for our customers<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-power-of-mailgun-to-meet-your-needs\">The power of Mailgun to meet your needs<\/a><a class=\"scrollme link-body-color\" href=\"#mailgun-send\">Mailgun Send<\/a><a class=\"scrollme link-body-color\" href=\"#mailgun-optimize\">Mailgun Optimize<\/a><a class=\"scrollme link-body-color\" href=\"#mailgun-validate\">Mailgun Validate<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#whats-next-for-mailgun-customers\">What\u2019s next for Mailgun customers<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">One goal: Improved email deliverability for our customers<\/h2>\n\n<p class=\"wp-block-paragraph\">Contrary to many popular predictions, email is nowhere near dead. In fact, email volume doubled in 2020 and has remained at elevated levels ever since. This has led mailbox providers like Google and Yahoo! to strengthen their anti-spam policies, with <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/novedades-bandejas-entrada-gmail-yahoo-2024\/\" target=\"_tabs\" rel=\"noopener noreferrer\">even stricter enforcement for bulk senders<\/a> coming in early 2024.<\/p>\n\n<p class=\"wp-block-paragraph\">While this move can help legitimate senders stand out, the <b>new requirements will certainly make reaching their audience harder<\/b> than ever for companies that aren\u2019t prioritizing email deliverability. Scalable and reliable sending infrastructure is critical \u2013 but it is just the first step. Without careful <a href=\"https:\/\/www.mailgun.com\/es\/products\/inbox\/deliverability\/blocklist-monitoring-service\/\" target=\"_tabs\" rel=\"noopener noreferrer\">sender reputation monitoring<\/a> and strong deliverability practices, driving revenue and providing a great customer experience with email will become even more challenging.<\/p>\n\n<p class=\"wp-block-paragraph\">The new Mailgun product suite bridges the complexities of both email delivery and email deliverability, ensuring your messages are reliably sent and landing in the primary inbox.<\/p>\n\n<h2 class=\"wp-block-heading\">The power of Mailgun to meet your needs<\/h2>\n\n<p class=\"wp-block-paragraph\">Building the best email offering in the industry has been our goal from the start. This vision still drives our product development and is at the core of our expanded offering. So, what does the new Mailgun product suite include?<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-5029\" width=\"1400\" height=\"537\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Products-Diagram.png\" alt=\"Mailgun product suite\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Products-Diagram.png 1400w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Products-Diagram-300x115.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Products-Diagram-768x295.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Products-Diagram-1024x393.png 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Mailgun Send<\/h3>\n\n<p class=\"wp-block-paragraph\">The Mailgun you know and love is getting a new name that highlights its core strengths. Now named <a href=\"https:\/\/www.mailgun.com\/es\/productos\/send\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailgun Send<\/a>, it is the backbone of our enterprise email platform.<\/p>\n\n<p class=\"wp-block-paragraph\">Built by developers for developers, Send makes integrating world-class email infrastructure easy thanks to its industry-leading core features:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>RESTful API or SMTP relay <\/b>sending configurations.<\/li>\n\n\n\n<li><b>Advanced analytics<\/b> based on tags, domains, IPs, s\ubaccounts, and more.<\/li>\n\n\n\n<li><b>Email logs<\/b> for monitoring inbound and outbound activity.<\/li>\n\n\n\n<li><b>Optimized email traffic flow<\/b> during peak and slow periods.<\/li>\n\n\n\n<li><b>Inbound routing<\/b> to parse out noise from incoming email streams.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Send is built for global scale with 99.99% server uptime, 24\/7\/365 support, and provides SOC I &amp; II, GDPR, HIPAA, and ISO 27001 compliance. That means even the biggest brands and most innovative technology providers can build impactful customer experiences, on their terms, with our platform.<\/p>\n\n<p class=\"wp-block-paragraph\">And that\u2019s just the sending piece of the puzzle. When <b>paired with the tools and services provided by Mailgun Optimize<\/b>, customers can achieve unparallel deliverability and engagement, broadening the scope of what is possible with email.<\/p>\n\n<h3 class=\"wp-block-heading\">Mailgun Optimize<\/h3>\n\n<p class=\"wp-block-paragraph\">Formerly known as InboxReady, <a href=\"https:\/\/www.mailgun.com\/es\/productos\/optimiza\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailgun Optimize<\/a> offers a simplified and strategic approach to the complex topic of email deliverability.<\/p>\n\n<p class=\"wp-block-paragraph\">Optimize provides the <b>actionable insights needed to build and maintain a high-ROI email<\/b> <b>program <\/b>\u2013 from day-to-day decision making to long-term strategic planning. It combines industry-leading applications for monitoring and reporting with a team of technical deliverability experts that is ready to provide personalized guidance and dedicated support.<\/p>\n\n<p class=\"wp-block-paragraph\">Optimize is the first deliverability solution built on a sending platform. It is ESP agnostic and can be used with any email service, providing all customers with range of innovative features such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Domain and IP reputation monitoring,<\/b> with direct <a href=\"https:\/\/www.mailgun.com\/es\/blog\/product\/optimizar-envios-integracion-microsoft-snds\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Microsoft SNDS<\/a> and <a href=\"https:\/\/www.mailgun.com\/es\/blog\/product\/integracion-con-google-postmaster-tools\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Google Postmater tools integrations<\/a>, spam trap monitoring, and blocklist monitoring.<\/li>\n\n\n\n<li><b>Email list validation<\/b> that uses real cached send data rather than a broken SMTP handshake, making it faster and more accurate than the competition.<\/li>\n\n\n\n<li><b>Inbox placement testing<\/b> that can be run in under 60 seconds with domestic and international seedlist network coverage.<\/li>\n\n\n\n<li><b>Email previews<\/b> that leverage Email on Acid\u2019s network of over 100 clients and devices. <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If you choose to use the Mailgun platform for both email sending and email deliverability, you get all the above value plus added benefits \u2013 including automatically integrated Microsoft SNDS IP data, real-time bounce classification, simplified <a href=\"https:\/\/www.mailgun.com\/es\/funciones\/email-llegada-a-la-bandeja-de-entrada\/\" target=\"_tabs\" rel=\"noopener noreferrer\">inbox placement testing<\/a>, and expanded <a href=\"https:\/\/www.mailgun.com\/es\/soluciones\/servicio-de-seguimiento-de-listas-de-bloqueo-de-email\/\" target=\"_tabs\" rel=\"noopener noreferrer\">spam trap monitoring<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">Mailgun Validate<\/h3>\n\n<p class=\"wp-block-paragraph\">List management is the backbone of strong deliverability, and <a href=\"https:\/\/www.mailgun.com\/es\/productos\/validate\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Mailgun Validate<\/a> provides best-in-class email validations to help businesses maintain a strong sender reputation with healthy subscriber lists.<\/p>\n\n<p class=\"wp-block-paragraph\">Validate uses real cached send data instead of a broken SMTP handshake to validate lists with unrivaled speed and accuracy. It also allows for the <b>continuous management and optimization of lists<\/b> through bulk previews. Combined with a proprietary process and multilayer verification rules, Validate is ultimately a validation service that goes beyond reduced bounce rates to protect your sender reputation.<\/p>\n\n<p class=\"wp-block-paragraph\">Built to be flexible, Validate supports multiple approaches for cleaning your lists, allowing you to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Integrate into your site or application to validate at the point of collection via API.<\/li>\n\n\n\n<li>Validate your lists in bulk by simply dragging and dropping .CSV files.<\/li>\n\n\n\n<li>Validate individual addresses.<\/li>\n\n\n\n<li>Preview your list health to see aggregate validation results.<\/li>\n<\/ul>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <b>Partnering with the right providers is key for maximizing email ROI.<\/b> A <a href='https:\/\/www.mailgun.com\/es\/recursos\/estudio\/estudio-tei-forrester\/'>2023 Forrester Total Economic Impact Report<\/a> found the three-year incremental impact of using Mailgun for sending and deliverability was $627,000 due to 20.6 million additional emails being delivered and opened. Sinch Mailgun found that deliverability customers have a 97.4% average delivery rate, significantly outperforming the industry average of 84.8%, with bounce rates dropping to just 0.42% and open rates increasing by upwards of 21%.<\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">What\u2019s next for Mailgun customers<\/h2>\n\n<p class=\"wp-block-paragraph\">While this is a huge milestone for Mailgun, it is also just the start of continued innovation in email and customer communication.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>Sinch Mailgun customers trust us to provide the best email experience possible.<\/b> We will continue scaling our email sending capabilities and improving our deliverability offering to stay at the cutting edge of industry changes and mailbox requirements. We also remain committed to our email education efforts to deliver the support you need amidst all these changes. We&#8217;ll be here to help you adapt so email can continue to be the most effective and efficient channel in your customer communications strategy.<\/p>\n\n<p class=\"wp-block-paragraph\">In the meantime, make sure you<b> check out <\/b><a href=\"https:\/\/www.mailgun.com\/es\/productos\/send\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>Send<\/b><\/a><b>, <\/b><a href=\"https:\/\/www.mailgun.com\/es\/productos\/optimiza\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>Optimize<\/b><\/a><b>, and <\/b><a href=\"https:\/\/www.mailgun.com\/es\/productos\/validate\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>Validate<\/b><\/a> to see how our tools can help your business take email further.<\/p>\n\n<p class=\"wp-block-paragraph\">Happy sending!<\/p>\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Keep me posted! Get great resources in your inbox every week.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-8604\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-8604\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-8216\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-8216\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Send me the Mailjet Newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Check your inbox monthly for your Mailjet Newsletter!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Grandes noticias para Sinch Mailgun! Nos entusiasma presentar Mailgun Optimize y Mailgun Validate en nuestra suite de productos. As\u00ed ampliamos nuestra oferta de email para convertir a Mailgun en la soluci\u00f3n de email m\u00e1s completa del sector. Descubre las novedades en nuestro art\u00edculo.<\/p>\n","protected":false},"author":71,"featured_media":4975,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[24],"class_list":["post-25121","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-company"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La nueva suite de productos de Mailgun transforma la entregabilidad del email - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"La nueva suite de productos de Sinch Mailgun une infraestructura de env\u00edo, soluciones de entregabilidad y validaci\u00f3n de emails para ofrecer la mejor soluci\u00f3n de email del sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/blog\/company\/suite-de-productos-mailgun\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nueva suite de productos de Mailgun transforma la entregabilidad del email - 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