{"id":25166,"date":"2025-08-29T00:00:00","date_gmt":"2025-08-29T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/estrategia-entregabilidad-navidad\/"},"modified":"2026-09-22T13:34:27","modified_gmt":"2026-09-22T13:34:27","slug":"estrategia-entregabilidad-navidad","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/email\/estrategia-entregabilidad-navidad\/","title":{"rendered":"Siete estrategias de entregabilidad para que los ISP no te incluyan en sus listas de bloqueo estas Navidades"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Old Kris Kringle\u2019s not the only one who makes a list and checks it twice. ISPs are notoriously scrupled when it comes to evaluating senders on their way to the inbox.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">While the holiday season is great for increased traffic and sales, it\u2019s also ideal for increased sending and spam emails. To s\ucceed, you need a strong deliverability strategy, but <b>deliverability is not<\/b><b><i> <\/i><\/b><b>a switch you can flip for instant results<\/b>.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">So, warm your IPs by the fire and let us guide you to a successful season with seven steps to deliverability success.\u00a0<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-2297\"><p class=\"h5 m-0\" id=\"toc-title-2297\">\u00cdndice<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#why-is-a-strong-deliverability-strategy-even-more-important-during-the-holiday-season\">Why is a strong deliverability strategy even more important during the holiday season?<\/a><a class=\"scrollme link-body-color\" href=\"#email-is-still-the-reigning-holiday-champ\">Email is still the reigning holiday champ<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-to-stay-off-isps-naughty-lists-this-holiday-season\">How to stay off ISPs naughty lists this holiday season<\/a><a class=\"scrollme link-body-color\" href=\"#step-one-create-intentional-content\">Step one: Create intentional content<\/a><a class=\"scrollme link-body-color\" href=\"#step-two-segment-based-on-engagement\">Step two: Segment based on engagement<\/a><a class=\"scrollme link-body-color\" href=\"#step-three-establish-your-sending-frequency\">Step three: Establish your sending frequency<\/a><a class=\"scrollme link-body-color\" href=\"#step-four-preview-and-test-your-email-rendering\">Step four: Preview and test your email rendering<\/a><a class=\"scrollme link-body-color\" href=\"#step-five-clean-your-list-with-email-validations\">Step five: Clean your list with email validations<\/a><a class=\"scrollme link-body-color\" href=\"#step-six-conduct-a-seed-test\">Step six: Conduct a seed test<\/a><a class=\"scrollme link-body-color\" href=\"#step-seven-monitor-and-manage-spam-complaints\">Step seven: Monitor and manage spam complaints<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#this-years-sending-can-help-next-years-deliverability\">This year\u2019s sending can help next year\u2019s deliverability<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Why is a strong deliverability strategy even more important during the holiday season?<\/h2>\n\n<p class=\"wp-block-paragraph\">Black Friday is a holiday spending catalyst. On this day, sending increases significantly across all of ecommerce but it doesn\u2019t just drop off after the weekend, or even after Cyber Monday (BFCM).<\/p>\n\n<p class=\"wp-block-paragraph\">When compared to other times of year (in the graph below showing last years 2024 data), we found that <b>Black Friday email volume is 65% higher than an average weekday in June<\/b>, and total email volume for 30 days (beginning on Black Friday) was 35% higher than a 30-day period in June.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4303\" width=\"1788\" height=\"1102\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2022-11-02_at_5.05.32_PM.png\" alt=\"Total messages processed graph.\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2022-11-02_at_5.05.32_PM.png 1788w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2022-11-02_at_5.05.32_PM-1024x631.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2022-11-02_at_5.05.32_PM-768x473.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2022-11-02_at_5.05.32_PM-1536x947.png 1536w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Screen_Shot_2022-11-02_at_5.05.32_PM-300x185.png 300w\" sizes=\"(max-width: 1788px) 100vw, 1788px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><b>Deliverability is your ability to land in your customers\u2019 inbox<\/b>, but <i>what<\/i> you send isn\u2019t the only thing that matters. Holiday sending doesn\u2019t just spike for 24 hours \u2013 it\u2019s a sustained increase over a greater period. This means that your holiday-sending strategy can\u2019t be packed into a single weekend. And because of the increase in sustained traffic, you want to be particularly careful how your emails are being received by ISPs.<\/p>\n\n<h3 class=\"wp-block-heading\">Email is still the reigning holiday champ<\/h3>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/satisfaccion-del-cliente-con-email-black-friday\/\" target=\"_tabs\" rel=\"noopener noreferrer\">In a 2023 consumer survey we conducted<\/a>, we found that more than two-thirds of consumers (68.9%) prefer email when t comes to getting their BFCM promotions. But promotional emails aren\u2019t the only important peak sending communications. Transactional messages are critical, according to 80.4% of surveyed consumers. Why? Transactional messages contain important purchase information, shipping confirmations, and time-sensitive updates.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-4422\" width=\"1744\" height=\"1280\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-BFCM-Charts-01.png\" alt=\"Graph from the recent Sinch Email survey on communication preferences and engagement during Black Friday, Cyber Monday, and other holiday season deals, with email showing a 68.9% preference among participants.\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-BFCM-Charts-01.png 1744w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-BFCM-Charts-01-300x220.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-BFCM-Charts-01-768x564.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-BFCM-Charts-01-1024x752.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-BFCM-Charts-01-1536x1127.png 1536w\" sizes=\"(max-width: 1744px) 100vw, 1744px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How to stay off ISPs naughty lists this holiday season<\/h2>\n\n<p class=\"wp-block-paragraph\">The Black Friday spike is the sugar-rush that kicks off the hyper-active holiday sending season. And with both promotional and transactional messages at play and at risk, there are many angles to how you need to think about deliverability, seasonal challenges, and how to overcome them. So, what questions are top of our minds this year?<\/p>\n\n<ol class=\"wp-block-list\">\n<li>What can you do to avoid being sent to the spam folder?<\/li>\n\n\n\n<li>How do you achieve your desired inbox placement?<\/li>\n\n\n\n<li>How do you ensure your message is seen as intended across devices?<\/li>\n\n\n\n<li>What kind of content will increase your conversions?<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Inbox service providers are not consistent. Across providers, there are different hurdles and hoops to jump through to land, not just in the inbox, but in the primary inbox. Deliverability is about more than getting in, it\u2019s about where in the inbox you land. Of course, deciphering how different ISPs filter and regulate their message distribution is often more art than science.<\/p>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s talk about how you build your strategy.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Are you ready to send? Well, before you focus on holiday deliverability, you\u2019ll want to:<\/div><ul class=\"mb-0 mt-3\"><li>Check your email authentication setup.<\/li><li>Make sure you\u2019ve warmed your Domain\/IPs.<\/li><\/ul>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">Gmail and Yahoo have cracked down on sender requirements in 2024 \u2013 particularly where DMARC is concerned. Our latest state of email deliverability survey revealed that <a href=\"https:\/\/www.mailgun.com\/es\/state-of-email-deliverability\/chapter\/yahoogle-bulk-senders\/\" target=\"_tabs\" rel=\"noopener noreferrer\">79.7% of senders who made changes<\/a> due to those new requirements updated email authentication (SPF, DKIM, DMARC). <\/p>\n\n<h3 class=\"wp-block-heading\">Step one: Create intentional content<\/h3>\n\n<p class=\"wp-block-paragraph\">Decide <i>what<\/i> to send.<\/p>\n\n<p class=\"wp-block-paragraph\">The goal is not to inundate inboxes with content \u2013 especially at a time of year when users can be desensitized to subject lines with attractive deals and sales. In a sea of emails, content and creativity stand out. Focus on developing meaningful campaigns rather than trying to win the award for most emails shipped.<\/p>\n\n<p class=\"wp-block-paragraph\"><b>What is meaningful content? Meaningful content is relevant and personal.<\/b> That can vary depending on your motive for sending, but during Black Friday the most meaningful things you have to convey are likely the products and services you are promoting.<\/p>\n\n<p class=\"wp-block-paragraph\">When developing your content, we recommend keeping it brief and considering features like <a href=\"https:\/\/www.mailjet.com\/blog\/product\/personalize-emails-with-mailjet\/\" target=\"_tabs\" rel=\"noopener noreferrer\">advanced personalization<\/a>, segmentation, and AMP emails. AMP doesn&#8217;t just make your emails interactive but also eliminates the need for users to navigate to another page. We\u2019ve found that approaches like this <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/industry-news\/amp-emails-vs-html\/\" target=\"_tabs\" rel=\"noopener noreferrer\">can increase conversion rates to 41%<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Remember, <b>you have limited time and space to convince a user to engage.<\/b> When competing in the inbox, maximize all your real estate \u2013 from your subject line, to your email body, to a branded <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/incluir-imagen-remitente\/\" target=\"_tabs\" rel=\"noopener noreferrer\">sender image<\/a>.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> If you like the idea of including a sender image with your message, you\u2019ll need <a href='https:\/\/www.mailgun.com\/es\/blog\/deliverability\/bimi-mas-que-un-nombre-divertido\/'>BIMI certification<\/a>. And for that you need <a href='https:\/\/www.mailgun.com\/es\/blog\/deliverability\/implementar-dmarc\/'>DMARC<\/a>. <a href='https:\/\/www.mailgun.com\/es\/recursos\/guias\/email-seguridad-cumplimiento\/'>Check out our guide<\/a> for in-depth information on these and other email securities that can boost your deliverability.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Step two: Segment based on engagement<\/h3>\n\n<p class=\"wp-block-paragraph\">Here\u2019s a scenario: You work for a non-profit and once a year during the holiday season you ask for donations. Over the past few years, you\u2019ve collected a list of 1 million subscribers. The CEO walks in and says those three cringy words \u201csend to all\u201d. Logically, you might think that sending to your entire list would yield the highest reach, and therefore bring in the most donations.<\/p>\n\n<p class=\"wp-block-paragraph\">Let\u2019s walk through why this is a bad idea:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Inactive contacts aren\u2019t the best people to reach out to. If you have a large list of contacts that hasn\u2019t been verified, you can expect a high number of bounces.<\/li>\n\n\n\n<li>Contacts that subscribed over a year ago may no longer be interested in receiving mail from you \u2013 especially if you are an infrequent sender, and these people are highly likely to flag you as spam which hurts your sender reputation.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">During the holiday season, look at how different recipients engage with your emails and segment your lists based on the level of engagement contacts have shown throughout the year. Avoid emailing inactive contacts and those that haven\u2019t interacted with your messages in a while and send more emails to those that often open and click on your emails.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Instead of emailing everyone in your database, you can optimize your email lists by creating a <a href='https:\/\/www.mailgun.com\/es\/blog\/deliverability\/fomentar-interaccion-estrategica-email\/#subchapter-1'>sunset policy<\/a> for inactive or low-engagers and using <a href='https:\/\/www.mailgun.com\/es\/blog\/deliverability\/fomentar-interaccion-estrategica-email\/#subchapter-2'>signal boosting<\/a> practices to send more to engaged users to keep them interested.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Step three: Establish your sending frequency<\/h3>\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve got your content and your lists established, the next step is figuring out how often to send. Finding the Goldilocks sending zone isn\u2019t always easy, especially around peak volume times like Black Friday or Cyber Monday. And that \u201cjust right\u201d temperature is also affected by the sending frequencies and volumes of other senders. When you\u2019re trying to get a user to open your message, you have to ask yourself, what frequency gets you in the zone? <\/p>\n\n<p class=\"wp-block-paragraph\">People receive many emails throughout the holiday season. When it comes to sending, a good place to start is to <b>look at your deliverability metrics from last year and check out your <\/b><a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/tasas-apertura-email-descifradas\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>open rates<\/b><\/a><b>.<\/b> If you\u2019re not happy with the metrics, look at how often you sent holiday campaigns. Did you significantly increase sending around the holiday season? If so, consider reducing that number to be more aligned with your normal sending patterns.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-5040\" width=\"1424\" height=\"674\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/open_rate_copy.png\" alt=\"Open rate statistics\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/open_rate_copy.png 1424w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/open_rate_copy-300x142.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/open_rate_copy-768x364.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/open_rate_copy-1024x485.png 1024w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The other factor to consider is volume. If you have ten thousand emails on your list but you don\u2019t usually send to all of them at once, then ramping up to that full volume right away could hurt you. <b>Any time you increase volume, prep in advance. Gradual increase helps deliverability.<\/b><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/el-camino-hacia-la-interaccion-por-email-en-2021-lecciones-clave\/\" target=\"_tabs\" rel=\"noopener noreferrer\">Engagement has a huge impact on deliverability<\/a> and a lot of research goes into observing how often users check their inboxes, and what times are most optimal for sending. We find that a lot of campaigns go out exactly at the top of the hour, e.g., 9 AM but consider this: If a great number of companies all send at 9am, ISPs will hold back messages to manage the volume and your delivery may be delayed. <b>If you\u2019re concerned about <\/b><i><b>when<\/b><\/i><b> your message arrives, try sending on a slightly off time, like 9:17 AM.<\/b><\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Not sure when to send? Find your <a href='https:\/\/www.mailgun.com\/es\/blog\/product\/nuevas-funcionalidades-de-analiticas-de-email-para-responder-tus-preguntas-de-rendimiento\/'>optimal send time<\/a> based on your user engagement.<\/div>\r\n    <\/div>\r\n\n<h3 class=\"wp-block-heading\">Step four: Preview and test your email rendering<\/h3>\n\n<p class=\"wp-block-paragraph\">Check your appearance before you go out. <\/p>\n\n<p class=\"wp-block-paragraph\">Presentation isn\u2019t everything (though the designers may disagree) but it\u2019s critical for your emails to look good across every device type and operating system. Every inbox and device displays emails differently and email preview tools make it possible for you to test your content and make any adjustments before you send your campaigns. <\/p>\n\n<p class=\"wp-block-paragraph\">There are other benefits to previewing your emails aside from making sure they look good. <b>Appearance is one side of the coin; optimization is the other.<\/b> Are your emails optimized for dark mode? Are your links functional? Have you run spell check? All of these questions boil down to grading the quality of your email so you don\u2019t send anything that could impact your brand or reputation.<\/p>\n\n<p class=\"wp-block-paragraph\">When we\u2019re talking about the holiday season, previewing your messages is even more critical, as the messages you send will be in competition with over <a href=\"https:\/\/www.campaignmonitor.com\/resources\/infographics\/holiday-email-marketing-by-the-numbers\/#:~:text=Our%20own%20research%20revealed%3A,emails%20were%20sent%20on%20Thanksgiving.\" target=\"_tabs\" rel=\"noopener noreferrer\">116 million other emails<\/a> on Black Friday alone. <b>Users can\u2019t engage with emails they don\u2019t receive<\/b> and they\u2019re also likely to click away from emails that don\u2019t render properly.<\/p>\n\n<h3 class=\"wp-block-heading\">Step five: Clean your list with email validations <\/h3>\n\n<p class=\"wp-block-paragraph\">One of the most critical elements of deliverability is a well-curated list. \u2018Tis the season now, but remember \u2013 deciding if you\u2019re naughty or nice factors in an entire year of behavior, and this isn\u2019t a bad approach to carry over to your email address list.<\/p>\n\n<p class=\"wp-block-paragraph\">Mailgun\u2019s email validations tool evaluates your list and catches typos, non-existent mailboxes, disposable email addresses, and other list inconsistencies by evaluating them against our extensive database for validation and engagement. <\/p>\n\n<p class=\"wp-block-paragraph\">Validating the emails on your list before sending your holiday email campaigns is essential, but it\u2019s also a maintenance action to carry out throughout the whole year. There are things you can do from the point of email collection to make sure users are intending to subscribe and engage with your company.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/como-crear-lista-contactos-correctamente\/#subchapter-3\" target=\"_tabs\" rel=\"noopener noreferrer\"><b>Double opt-ins<\/b><\/a><b> can be implemented to add an additional step to the user\u2019s subscription process like a captcha or email confirmation step.<\/b> Is this more work for your users? Maybe a little. But it\u2019s a great way to build a list that will have significantly higher engagement rates with less risk of your messages being marked as spam.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> Protect your lists by implementing double opt-ins, but also by using tools like <a href='\/products\/inbox\/email-verification\/'>Mailgun\u2019s email validation API<\/a> to add typo detection into form fields.<\/div>\r\n    <\/div>\r\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-5041\" width=\"947\" height=\"462\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/list1_copy.png\" alt=\"Email verification with error\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/list1_copy.png 947w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/list1_copy-300x146.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/list1_copy-768x375.png 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Step six: Conduct a seed test<\/h3>\n\n<p class=\"wp-block-paragraph\">Seed testing is like a dress rehearsal. It involves sending your campaign to addresses on a seed list \u2013 a list of test email addresses used for monitoring where messages land in the inbox \u2013 and using the test to catch issues and solve problems, so your campaign content goes out as intended and doesn\u2019t trigger spam filters.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-5042\" width=\"2560\" height=\"1445\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__6___1_-scaled.png\" alt=\"Seed test dashboard\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__6___1_-scaled.png 2560w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__6___1_-768x433.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__6___1_-300x169.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__6___1_-1024x578.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__6___1_-1536x867.png 1536w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/image__6___1_-2048x1156.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><b>Seed testing also helps with inbox placement by providing visibility into your authentication, provider scores, and where in the inbox your emails land.<\/b> Some inboxes filter messages based on whether it reads them as legitimate messages or commercial offers. During a high-volume day like Black Friday, seed testing can help you land front and center\u202f\u2013 in the <b>primary inbox.<\/b><\/p>\n\n<h3 class=\"wp-block-heading\">Step seven: Monitor and manage spam complaints<\/h3>\n\n<p class=\"wp-block-paragraph\">Our 2024 survey highlighted that 48% of senders say staying out of spam is a top challenge. To address this:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Regularly monitor your spam complaint rates\u00a0<\/li>\n\n\n\n<li>Implement a clear and easy unsubscribe process\u00a0<\/li>\n\n\n\n<li>Segment your list based on engagement to reduce the likelihood of spam complaints\u00a0<\/li>\n\n\n\n<li>Consider using a double opt-in process for new subscribers\u00a0<\/li>\n\n\n\n<li>By actively managing spam complaints, you can improve your sender reputation and increase your chances of landing in the primary inbox during the competitive holiday season.\u00a0<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">This year\u2019s sending can help next year\u2019s deliverability<\/h2>\n\n<p class=\"wp-block-paragraph\">Deliverability is a hot topic around the holidays but building a successful deliverability strategy is an ongoing process and can sometimes feel like a black hole. Implementing a strong ROI strategy for your email program is the gift that keeps on giving for all your future sending. Learn more about it in Best\u2019s 2024 Email Camp session: Want to supercharge your email marketing ROI?\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><b>Inbox placement is key: <\/b>Tracking inbox placement and improving it can dramatically increase ROI. \u00a0<\/li>\n\n\n\n<li><b>Reactivate or trim inactive subscribers: <\/b>Addressing inactive subscribers through re-engagement campaigns or list cleaning can significantly improve ROI. \u00a0<\/li>\n\n\n\n<li><b>Leverage automation:<\/b> Automated emails, like birthday greetings or triggered campaigns, generate higher open and click-through rates. \u00a0<\/li>\n\n\n\n<li><b>Segment your audience: <\/b>Segmenting your audience based on engagement and data allows for more targeted and relevant messages. \u00a0<\/li>\n\n\n\n<li><b>Run A\/B tests: <\/b>Use A\/B testing to determine the best performing subject lines, offers, and email components.\u00a0<\/li>\n<\/ul>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=PZgFldxbkCM\" class=\"lazy-video-link\" data-lazy-video=\"PZgFldxbkCM\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/i.ytimg.com\/vi\/PZgFldxbkCM\/maxresdefault.jpg\" data-title=\"The Prize Fight: Claim your winnings with email marketing ROI | Email Camp 2024\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.ytimg.com\/vi\/PZgFldxbkCM\/maxresdefault.jpg\" alt=\"The Prize Fight: Claim your winnings with email marketing ROI | Email Camp 2024\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=PZgFldxbkCM#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/PZgFldxbkCM\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/PZgFldxbkCM\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=PZgFldxbkCM\",\n    \"name\": \"The Prize Fight: Claim your winnings with email marketing ROI | Email Camp 2024\",\n    \"description\": \"Want to supercharge your email marketing ROI? Jessica Best, Owner & Chief Strategist at BetterAve, is here to spill the secrets. \\n\\nJessica reveals the magic formula for landing your emails right in the inbox and keeping your audience hooked with can't-miss content. \\n\\nHighlights:\\n\\ud83d\\udce7 Inbox placement is key: Tracking inbox placement and improving it can dramatically increase ROI.\\n\\ud83d\\ude34 Reactivate or trim inactive subscribers: Addressing inactive subscribers through re-engagement campaigns or list cleaning can significantly improve ROI.\\n\\ud83e\\udd16 Leverage automation: Automated emails, like birthday greetings or triggered campaigns, generate higher open and click-through rates.\\n\\ud83d\\udcca Segment your audience: Segmenting your audience based on engagement and data allows for more targeted and relevant messages.\\n\\ud83e\\uddea Run A\/B tests: Use A\/B testing to determine the best performing subject lines, offers, and email components.\\n\\nThis session is from Day 1 of Email Camp 2024: MessageMania. Check out the rest of the sessions: https:\/\/www.youtube.com\/playlist?list=PL0BaQoZdfN0L-kpbrimuyTUjqZMeNMIwC\\n\\nDon't miss out Email Camp 2025\\nWant to be the first to know about all the sessions and speakers?\\nSign up and get Email Camp 2025 updates straight to your inbox: https:\/\/hello.mailjet.com\/email-camp-save-the-date\/\\n\\n\\n#EmailCamp #EmailMarketing #ROI\",\n    \"uploadDate\": \"2024-09-30T16:45:00+00:00\",\n    \"duration\": \"PT29M3S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<p class=\"wp-block-paragraph\">Deliverability is a complex topic to wrap your mind around \u2014 sort of like trying to put wrapping paper over an unboxed bicycle \u2014 a lot of gears and spokes to cover. At Mailgun we\u2019re so passionate about deliverability we dream about it all year round. If you found this information helpful but still need more, check out our email deliverability tools and services.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\"  aria-labelledby=\"banner-block-block-d743a71e8fa96411c40dc4dfecd74e3a\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Learn about our Deliverability Services            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block-d743a71e8fa96411c40dc4dfecd74e3a\">\r\n                Deliverability Services            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Looking to send a high volume of emails? Our email experts can supercharge your email performance. See how we&#x27;ve helped companies like Lyft, Shopify, Github increase their email delivery rates to an average of 97%.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/es\/soluciones\/servicios-entregabilidad-lp\/\"  class=\"btn btn-secondary\" >Learn more<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>La entregabilidad es importante durante todo el a\u00f1o, pero el Black Friday da el pistoletazo de salida a una temporada muy competitiva en la que tu capacidad para llegar a la bandeja de entrada se ve amenazada por otros factores. Si te preocupa acabar en las listas de ni\u00f1os malos o de spam, necesitas estas siete estrategias probadas por nuestros especialistas en entregabilidad.<\/p>\n","protected":false},"author":33,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-25166","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda de entregabilidad para evitar las listas de spam estas Navidades - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"La entregabilidad es tu capacidad para llegar a la bandeja de entrada. 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