{"id":25301,"date":"2025-09-16T09:00:00","date_gmt":"2025-09-16T09:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/haz-que-darse-de-baja-sea-facil\/"},"modified":"2026-09-22T13:34:36","modified_gmt":"2026-09-22T13:34:36","slug":"haz-que-darse-de-baja-sea-facil","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/haz-que-darse-de-baja-sea-facil\/","title":{"rendered":"The Bounce House con Alison Gootee: \u00bfHacer que sea f\u00e1cil darse de baja y Gmail clasificando los emails promocionales?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Welcome to The Bounce House\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">Welcome to The Bounce House, a recurring monthly-ish series where I, Alison, your Deliverability BFF and inbox gossip queen, take on hot topics in the email world and scream what others will only whisper. This is where I talk about the good, the bad, and the confusing, because frankly, a lot of deliverability advice out there adds more confusion than clarity.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Just make it easy to unsubscribe&#8230;right?\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019re zooming in on Gmail and cracking open a deceptively complex concept that\u2019s taken center stage since <a href=\"https:\/\/www.mailgun.com\/es\/blog\/deliverability\/novedades-bandejas-entrada-gmail-yahoo-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo, Outlook, and Google<\/a> tightened up their sender requirements in recent years:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong><em>Just make it easy to unsubscribe.\u00a0<\/em><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Sure. Sounds reasonable. But what if your idea of \u201ceasy\u201d isn\u2019t the same as Gmail\u2019s?\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Gmail\u2019s Grading You (and you might be flunking compliance)\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">It\u2019s time to go back to school and re-learn unsubscribes, and for some email senders, that may mean getting called to the principal\u2019s office, aka Gmail\u2019s compliance <a href=\"https:\/\/postmaster.google.com\/v2\/sender_compliance\" target=\"_blank\" rel=\"noreferrer noopener\">dashboard<\/a>. If you\u2019ve been there lately, you may have seen a big, honking \u274c next to \u201cOne-Click Unsubscribe\u201d or a nudge about honoring opt-outs. Consider this your detention.\u00a0<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"936\" height=\"514\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/image.png\" alt=\"Panel de control del estado de cumplimiento: 6 requisitos se cumplen; Darse de baja en un clic necesita trabajo\" class=\"wp-image-11814\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/image.png 936w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/image-300x165.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/image-768x422.png 768w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Ok, so now that you\u2019re officially in trouble, we need to correct the situation before this issue ends up on your permanent record.\u00a0\u00a0<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"936\" height=\"829\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/image-1.png\" alt=\"Panel de control del estado de cumplimiento mostrando siete requisitos cumplidos y un estado de \\&quot;Necesita trabajo\\&quot; para Respetar la baja\" class=\"wp-image-11816\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/image-1.png 936w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/image-1-300x266.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/image-1-768x680.png 768w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Deciphering what Gmail actually means is harder than it looks! There have been countless Slack threads and blog posts debating what\u2019s happening behind the scenes when these warnings are triggered.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Some senders assume Gmail\u2019s warning means a broken or missing header. And sure, that could be the case. If you see either of these in your dashboard, start with the basics:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Are you including List-Unsubscribe headers?\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Are users <em>actually<\/em> unsubscribed when they click?\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Do they stay that way, or is there a rogue process resulting in unsubs being added back to your active, mailable list?\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If all of that checks out, it gets trickier.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">What happens when user behavior enters the equation\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">If you\u2019re using the list-unsubscribe header, recipients might click <em>Spam<\/em> in Gmail, get the <strong>\u201cReport spam or unsubscribe?\u201d<\/strong> prompt, and choose to unsubscribe. If they click unsubscribe at that stage and backtrack on the complaint, Gmail could still interpret that as a negative engagement signal, even if you ultimately honor the opt-out. All signals are useful, and even a rescinded complaint could potentially carry some residual weight.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">If the user<em> does <\/em>report you as spam, it&#8217;s a guaranteed reputation hit, <strong>and you\u2019ll never know about it.<\/strong> Gmail doesn\u2019t offer a traditional feedback loop (FBL), so there\u2019s no complaint recorded, no unsubscribe triggered, <strong>no <\/strong>way to suppress future sends. They won\u2019t even give you a complaint rate in Postmaster Tools if your volume or reputation isn\u2019t high enough. Instead, they start filtering your mail to the spam folder, where engagement goes to die. In the spam folder, images stay un-fetched, meaning an <em>open event <\/em>never fires unless the recipient clicks \u201cReport not spam.\u201d\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">When Gmail sees you continue mailing someone who hit \u201cspam,\u201d (which is inevitable since <em>you don\u2019t know who they are<\/em>) they know there are a few possibilities:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>People are reporting mail as spam because they want off the list and your unsubscribe link is missing\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Users are hitting \u201cspam\u201d because they tried to unsubscribe, and the process seems broken\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>The complaints are due to opt-out requests being ignored\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>You\u2019re not paying attention to engagement, and haven\u2019t noticed that people stopped opening\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>And then the dashboard throws a flag.\u00a0<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">To me, Gmail\u2019s warnings feel like a polite cover story. A genteel way of saying:\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cYou\u2019re generating complaints. Knock it off. We\u2019ll chalk this up to an implementation error unless proven otherwise.\u201d\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s well-meaning. But it\u2019s also vague. If your headers are flawless and your system works, then the unsub warning might actually be your first sign of a deeper issue:<strong> users don\u2019t want your emails anymore, and you\u2019re not noticing.<\/strong>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">The header is easy to fix. The complaints? Not so much.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">When subscribers report mail as spam, they\u2019re letting you know that they didn\u2019t sign up, can\u2019t opt out, or don\u2019t like the content. You\u2019ll need to use your own historical engagement data and deep knowledge of your customers to determine next steps, whether that\u2019s overhauling your subscription process, changing your engagement criteria, modifying your cadence, or revamping your content.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">RFC 8058: The spec everyone misunderstands\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">Now that we\u2019ve got that excitement out of the way, let\u2019s talk headers.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Using a mailto: or https: link in your List-Unsubscribe header is step one for any competent sender. But Gmail won\u2019t show the UI link unless it complies with <a href=\"https:\/\/www.rfc-editor.org\/rfc\/rfc8058.html\" target=\"_blank\" rel=\"noreferrer noopener\">RFC 8058,<\/a> a quiet little spec that toiled in obscurity until the Great Yahoogling of 2024 made it mandatory. As a reminder, here\u2019s a quick visual rundown of the updated sender guidelines for the four biggest inbox providers in the biz:\u00a0<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Requirement<\/strong>\u00a0<\/td><td><strong>Gmail<\/strong>\u00a0<\/td><td><strong>Yahoo<\/strong>\u00a0<\/td><td><strong>Microsoft<\/strong>\u00a0<\/td><td><strong>Apple (iCloud)<\/strong>\u00a0<\/td><\/tr><tr><td><strong>SPF<\/strong>\u00a0<\/td><td>\u2705\u00a0<\/td><td>\u2705\u00a0\u00a0<\/td><td>\u2705 (bulk only)\u00a0<\/td><td>\u2705 (bulk only)\u00a0<\/td><\/tr><tr><td><strong>DKIM<\/strong>\u00a0<\/td><td>\u2705\u00a0\u00a0<\/td><td>\u2705\u00a0\u00a0<\/td><td>\u2705 (bulk only)\u00a0<\/td><td>\u2705 (bulk only)\u00a0<\/td><\/tr><tr><td><strong>DMARC policy (p=none min)<\/strong>\u00a0<\/td><td>\u2705 (bulk)\u00a0<\/td><td>\u2705 (bulk)\u00a0<\/td><td>\u2705 (bulk)\u00a0<\/td><td>\u2705 (bulk)\u00a0<\/td><\/tr><tr><td><strong>DMARC alignment<\/strong>\u00a0<\/td><td>\u2705 (bulk)\u00a0<\/td><td>\u26a0\ufe0f Relaxed required (bulk)\u00a0<\/td><td>\u2705 Preferred (bulk)\u00a0<\/td><td>\u2753 Not specified\u00a0<\/td><\/tr><tr><td><strong>Valid FWD &amp; REV DNS (PTR)<\/strong>\u00a0<\/td><td>\u2705\u00a0\u00a0<\/td><td>\u2705\u00a0\u00a0<\/td><td>\u2705 Required (on server)\u00a0<\/td><td>\u2705 Required (bulk only)\u00a0<\/td><\/tr><tr><td><strong>TLS Encryption<\/strong>\u00a0<\/td><td>\u2705\u00a0\u00a0<\/td><td>\u274c\u00a0<\/td><td>\u274c\u00a0\u00a0<\/td><td>\u2753\u00a0<\/td><\/tr><tr><td><strong>One-Click Unsubscribe<\/strong>\u00a0<\/td><td>\u2705 RFC 8058\u00a0<\/td><td>\u2705 RFC 8058\u00a0<\/td><td>\u2705 Visible link required\u00a0<\/td><td>\u2705 Visible option required\u00a0<\/td><\/tr><tr><td><strong>List-Unsubscribe Header<\/strong>\u00a0<\/td><td>\u2705\u00a0\u00a0<\/td><td>\u2705\u00a0\u00a0<\/td><td>\u2753\u00a0<\/td><td>\u2705 (bulk only)\u00a0<\/td><\/tr><tr><td><strong>Unsubscribe Processing Timeline<\/strong>\u00a0<\/td><td>\u2753\u00a0\u00a0<\/td><td>\u2705 Within 2 days\u00a0<\/td><td>\u2753\u00a0\u00a0<\/td><td>\u2705 Immediately\u00a0<\/td><\/tr><tr><td><strong>Valid \u00abFrom\u00bb\/\u00bbReply-To\u00bb<\/strong>\u00a0<\/td><td>\u2705\u00a0\u00a0<\/td><td>\u2705\u00a0\u00a0<\/td><td>\u2705 (bulk only)\u00a0<\/td><td>\u2705 (bulk only)\u00a0<\/td><\/tr><tr><td><strong>Bounce Handling \/ List Hygiene<\/strong>\u00a0<\/td><td>\u2705\u00a0\u00a0<\/td><td>\u26a0\ufe0f\u00a0\u00a0<\/td><td>\u26a0\ufe0f\u00a0\u00a0<\/td><td>\u2705\u00a0\u00a0<\/td><\/tr><tr><td><strong>Spam Complaint Rate<\/strong>\u00a0<\/td><td>\u2705 &lt;0.10% ideal, avoid &gt;0.30%\u00a0<\/td><td>\u26a0\ufe0f Keep low\u00a0<\/td><td>\u2753\u00a0\u00a0<\/td><td>\u2753\u00a0\u00a0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Legend:<\/strong>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u2705 <strong>Required<\/strong>\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u26a0\ufe0f <strong>Expected \/ Recommended<\/strong>\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u2753 <strong>Not specified<\/strong>\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u274c <strong>Not applicable<\/strong>\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">RFC 8058 expects, among other things:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A mailto: with an optional subject line\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>A unique identifier in the message\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>No sketchy redirects (Think: redirecting through a dozen tracking services or link shorteners. Gmail doesn\u2019t love a breadcrumb trail of mystery.)\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>A fast, clean POST method with no cookies or auth headers\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>You follow all the rules<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Gmail trusts your reputation<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">And here\u2019s something brand new: We now have evidence that Gmail is tracking when users <em>do<\/em> unsubscribe via that List-Unsubscribe header.\u00a0<\/h2>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"179\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-16-at-11.10.10-AM-1024x179.png\" alt=\"Notificaci\u00f3n de spam: Te has dado de baja de esta lista de correo, as\u00ed que estos mensajes se env\u00edan a Spam. Bot\u00f3n de informar de que no es spam\" class=\"wp-image-11831\" style=\"width:1024px;height:auto\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-16-at-11.10.10-AM-1024x179.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-16-at-11.10.10-AM-300x52.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-16-at-11.10.10-AM-768x134.png 768w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-16-at-11.10.10-AM-1536x268.png 1536w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-16-at-11.10.10-AM.png 1570w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The banner above was spotted in a user\u2019s spam folder and confirms Gmail is now labeling messages as spam <strong>because<\/strong> the recipient unsubscribed.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">It reads: <em>\u00abWhy is this message in spam? You unsubscribed from this mailing list so these messages are sent to Spam.\u00bb<\/em>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Let that sink in. Gmail is:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Tracking whether you used the RFC 8058 unsubscribe mechanism\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Possibly tracking unsubs via the \u00abManage Subscriptions\u00bb dashboard too\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Using that data as a basis for <strong>automated spam filtering<\/strong>\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Also worth noting: the banner says <em>\u00abthis mailing list,\u00bb<\/em> not \u00abthis sender.\u00bb That suggests Gmail is making distinctions based on <strong>List-ID headers<\/strong> (and maybe ARC if there&#8217;s forwarding involved), not just the <em>From <\/em>address, domain, or IP.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">If you&#8217;re a mailing list sender, include a <strong>List-ID<\/strong> header in your messages. Gmail recommends this directly in their Postmaster docs. It can influence how unsubscribe activity is tracked, and, clearly, how filtering works.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">The bigger problem: Misleading engagement\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">When Gmail users are unsubscribing or hitting spam and you never hear about it, your engagement data lies. You\u2019ll think people are engaged because they opened a message. But they\u2019re disengaging quietly or actively sabotaging your reputation.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">This is how marketers get blocked or bulked while \u201cfollowing best practices.\u201d It\u2019s why \u201csend to engaged users\u201d is dangerously vague. Engagement goes beyond being present, it\u2019s <em>overwhelmingly positive signal strength<\/em>. And even a spam complaint you don\u2019t see still counts against you.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Gmail\u2019s new \u201cManage Subscriptions\u201d tab: More mirror than monster\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">Just when you thought List-Unsubscribe headers couldn\u2019t get more thrilling, Gmail launched a new \u201cManage Subscriptions\u201d tab.\u00a0\u00a0<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"936\" height=\"514\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/image.png\" alt=\"Panel de control del estado de cumplimiento: Se cumplen todos los requisitos excepto darse de baja en un clic, que necesita trabajo\" class=\"wp-image-11815\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/image.png 936w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/image-300x165.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/09\/image-768x422.png 768w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This inbox feature lists senders with List-Unsubscribe headers and shows:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Brand name and contact info\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Recent send volume\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">It&#8217;s a mass opt-out dashboard, and a harsh reality check for over-eager marketers.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Naturally, this sparked panic. Some asked: <em>Should we even use List-Unsubscribe if it exposes us like this?<\/em>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">My answer: <strong>abso-GOOT-ely\u2122.<\/strong>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Gmail\u2019s trying to empower users to manage their inboxes. If that feels like sabotage, keep gazing, because this tab isn\u2019t a monster that gobbles your list; it\u2019s a mirror, reflecting your own practices back to you.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re worried users will see \u201c20+ emails recently\u201d and unsubscribe, don\u2019t hide the exit. Raise your barrier for entry.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Blame the frequency.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Blame the boring content.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Blame the fact that not all 20+ of those emails were worth sending.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Then do better.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">And the reputation hits keep coming!\u00a0<\/h2>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p>Just as we were putting the final touches on this post, Gmail announced yet another Promotions tab glow-up, and marketers\u2026you might want to sit down for this one.&nbsp;<\/p><\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">Starting in the next few weeks, Gmail will begin ranking promotional emails by relevance rather than recency, at least in mobile Gmail apps for personal accounts. That means your beautifully timed campaign might get elbowed out of the top slot by an older, but more enticing, offer, depending on the user\u2019s past interactions. \u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">In other words: your email is no longer racing the clock: it\u2019s up against the user\u2019s brain chemistry.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">What\u2019s Changing?\u00a0<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Relevance-based sorting:<\/strong> Gmail will surface the <em>most interesting<\/em> promos, not just the newest ones<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Purchases view:<\/strong> Order and shipping emails will be grouped together and sorted by delivery date (allegedly\u2026Gmail thought the burrito I just ordered for lunch will arrive yesterday)<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Mobile-only (for now):<\/strong> This affects Gmail\u2019s mobile app only<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>User-controlled:<\/strong> It\u2019s opt-in, but the trend is clear: Gmail is giving users more power over what they see\u00a0<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Relevance isn\u2019t <em>just <\/em>engagement anymore\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">Let\u2019s call it what it is: <strong>this isn\u2019t about open rates.<\/strong> It\u2019s about clicks, conversions, and contextual cues.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">How well do you actually understand your audience? Did they buy something similar before? Did they click last week\u2019s offer? Did they open\u2026 and then hit spam? How long would it take you to figure out if they did?\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Relevance to you (\u201cBut it\u2019s our semi-annual flash sale!\u201d) doesn\u2019t mean relevance to them (\u201cI already bought candles last week, y\u2019all. 12 of them. What did you do with the money I just gave you?\u201d)\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Your inbox placement in Gmail\u2019s Promotions tab is no longer just about <em>getting in, <\/em>it\u2019s about where you land <em>once you\u2019re there.<\/em>\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Design + testing emails = mandatory now\u00a0<\/h2>\n\n<p class=\"wp-block-paragraph\">We haven\u2019t seen new developer specs for these latest Gmail features, but if history tells us anything (annotations, anyone?), <strong>structure matters<\/strong>.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">If Gmail misinterprets your deal, highlights the wrong promo, or buries your best offer, that\u2019s your problem, not theirs.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">So, test. On mobile. In Gmail. With real content.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">And if you\u2019re trying to get that sweet placement in the Purchases view, double check that Gmail is actually recognizing your order confirmation and shipping dates. Otherwise, your customer might get notified that their newest package arrives\u2026 last Tuesday.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Also, heads up: the Purchases view only exists in <strong>personal Gmail accounts<\/strong>. So if you use your work email to track your Sephora splurges\u2026 first of all, same. But second of all, don\u2019t expect this feature to follow you there.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Bounce House TL;DR \u00a0<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Gmail\u2019s unsubscribe compliance checks are often about behavior, not just headers\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>RFC 8058 isn\u2019t optional if you want that one-click magic\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Engagement does not equal opens, so define it with caution. If users are clicking spam or ignoring you, Gmail knows (even if you don&#8217;t.)<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Gmail can now rank promotional emails by <strong>relevance<\/strong>, not time\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>A new \u00abPurchases\u00bb view groups order and shipping updates by date\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Testing on Gmail mobile is officially required (well, according to me)\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>If it\u2019s not the cream of the email crop, it won\u2019t rise to the top\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">So yes, send your flash sales. Your fall refresh. Your \u201clast chance to save 30% before the full moon rises\u201d campaign. But if they\u2019re not tailored to the individual, useful, timely, and respectful of inbox real estate, Gmail is going to show someone else\u2019s email first.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Worried? Curious? Ready to scream?\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">You know where to find me.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">I\u2019ll be bouncing.\u00a0<\/p>\n    <div data-content-type=\"longform\" class=\"longform-spacings\">\r\n        <div class=\"cta bg-primary rounded-lg px-5 py-6 p-md-7 px-md-6\">\r\n                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Keep me posted! Get great resources in your inbox every week.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-9758\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-9758\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-4360\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-4360\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Send me the Sinch newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    Check your inbox monthly for your Mailgun Newsletter!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 significa \u00abfacilitar el darse de baja\u00bb? Algunas bandejas de entrada requieren RFC8058, otras solo te piden que el proceso sea sencillo. Desafortunadamente, la idea que cada persona tiene de lo que es \u00abf\u00e1cil\u00bb no es la misma. Acomp\u00e1\u00f1ame en The Bounce House para este art\u00edculo sobre darse de baja y qu\u00e9 demonios significa para ti.<\/p>\n","protected":false},"author":89,"featured_media":11820,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[21],"class_list":["post-25301","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Bounce House con Alison Gootee: \u00bfHacer que sea f\u00e1cil darse de baja y Gmail clasificando los emails promocionales? - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"\u00danete a la profesional de la entregabilidad Alison Gootee en una serie que responde a todas tus dudas sobre la entregabilidad del email. 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