{"id":13473,"date":"2026-04-06T16:06:00","date_gmt":"2026-04-06T16:06:00","guid":{"rendered":"https:\/\/www.mailgun.com\/email-impact-report\/chapter\/sobre-la-encuesta\/"},"modified":"2026-05-14T12:16:21","modified_gmt":"2026-05-14T12:16:21","slug":"sobre-la-encuesta","status":"publish","type":"email-impact-chapter","link":"https:\/\/www.mailgun.com\/es\/email-impact-report\/chapter\/sobre-la-encuesta\/","title":{"rendered":"Detalles sobre esta encuesta"},"content":{"rendered":"
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Detalles sobre la encuesta sobre el impacto del correo electr\u00f3nico de 2026<\/h3> <\/div>\r\n \r\n

Sinch Mailgun llev\u00f3 a cabo esta investigaci\u00f3n desde finales de septiembre hasta principios de noviembre de 2025. La encuesta incluy\u00f3 a usuarios de las marcas de correo electr\u00f3nico de Sinch (Mailgun, Mailjet y Email on Acid), as\u00ed como a un panel personalizado de remitentes de alto volumen en EE. UU., Reino Unido, Francia, Alemania y Espa\u00f1a. <\/p>

De los 1234 encuestados en total, 769 eran clientes de Sinch, as\u00ed como otros participantes de la comunidad del correo electr\u00f3nico. 465 encuestados proced\u00edan del panel personalizado con el apoyo de los servicios de paneles de investigaci\u00f3n de mercado de Alchemer. <\/p>

Consulta a continuaci\u00f3n los desgloses demogr\u00e1ficos de los encuestados.\u00a0<\/p><\/div> <\/div>\r\n \r\n

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Usuarios\/panel del producto<\/div>\r\n
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– Sinch Mailgun: 17%
– Sinch Mailjet: 27%
<\/span>– Sinch Email on Acid: 16%
<\/span>– Panel personalizado: 38%
<\/span>– Otro: 2%\u00a0<\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Principales pa\u00edses<\/div>\r\n
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– Estados Unidos: 28%
– Francia: 14%
<\/span>– Reino Unido: 13%
<\/span>– Alemania: 8%
<\/span>– Espa\u00f1a: 8%
<\/span>– India: 3%
<\/span>– Canad\u00e1: 3%
<\/span>– Todos los dem\u00e1s: 23%\u00a0<\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Principales sectores<\/div>\r\n
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– Tecnolog\u00eda: 19%
– (Software, hardware, internet)
<\/span>– Marketing\/Publicidad: 11%
<\/span>– Servicios profesionales: 8%
<\/span>– Servicios financieros: 6%
<\/span>– Comercio minorista: 5%
<\/span>– Salud: 4%
<\/span>– Telecomunicaciones: 3%
<\/span>– Todos los dem\u00e1s: 44%\u00a0<\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Principales puestos laborales<\/div>\r\n
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– Profesional de TI: 20%
– Especialista en marketing por email\/ciclo de vida: 15%
<\/span>– Desarrollador de software: 10%
<\/span>– Especialista en entregabilidad de emails: 9%
<\/span>– L\u00edder de marketing: 9%
<\/span>– VP\/Director de producto: 7%
<\/span>– Ejecutivo de nivel C: 6%
<\/span>– Gestor de producto: 6%
<\/span>– Propietario de peque\u00f1a empresa: 6%
<\/span>– Todos los dem\u00e1s: 12%\u00a0<\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Vol\u00famenes mensuales de env\u00edo de emails<\/div>\r\n
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– M\u00e1s de 1 mill\u00f3n: 20%
– 100K a 1 mill\u00f3n: 39%
<\/span>– 50K a 100K: 8%
<\/span>– Menos de 50K: 30%
<\/span>– No estoy seguro: 3%\u00a0<\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Tipo de empresa<\/div>\r\n
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– B2B: 32%
– B2C: 25%
<\/span>– Tanto B2B como B2C: 38%
<\/span>– Otro tipo de empresa: 5%\u00a0<\/span><\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n\r\n\n\r\n <\/div>\r\n \r\n <\/div>\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n","protected":false},"featured_media":13187,"template":"","meta":{"_acf_changed":true},"class_list":["post-13473","email-impact-chapter","type-email-impact-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nDetalles sobre esta encuesta - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Un total de 1.234 encuestados de la comunidad de email participaron en la encuesta para el informe de impacto del email, respaldado por un a\u00f1o de datos de Sinch Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/email-impact-report\/chapter\/sobre-la-encuesta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Detalles sobre esta encuesta - 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