{"id":5474,"date":"2025-01-28T05:02:30","date_gmt":"2025-01-28T05:02:30","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/behavioral-email-3\/"},"modified":"2025-07-14T10:03:20","modified_gmt":"2025-07-14T10:03:20","slug":"behavioral-email","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/behavioral-email\/","title":{"rendered":"Behavioral email"},"content":{"rendered":"<h1>Behavioral email<\/h1>\n<p>Un <i>behavioral email<\/i>, o <a href=\"https:\/\/www.mailgun.com\/blog\/email\/triggered-email-program\/\" target=\"_tabs\" rel=\"noopener noreferrer\">email automatico<\/a>, es un mensaje que se env\u00eda en respuesta a ciertas acciones de los usuarios, por ejemplo, cuando abandonan un carrito, generalmente <a href=\"https:\/\/www.mailgun.com\/blog\/email\/why-automated-transactional-emails-are-critical-to-your-growth\/\" target=\"_tabs\" rel=\"noopener noreferrer\">despu\u00e9s de haber interactuado<\/a> con la aplicaci\u00f3n web o las redes sociales de una marca. El marketing de los <i>behavioral emails<\/i> es una buena manera de aumentar la interacci\u00f3n de los usuarios, ya que recuerda a los destinatarios que tienen una acci\u00f3n pendiente.<\/p>\n<p>Como los <i>behavioral emails<\/i> se env\u00edan a ra\u00edz del comportamiento de los destinatarios, las marcas pueden utilizar las m\u00e9tricas de comportamientos para <a href=\"https:\/\/www.mailgun.com\/blog\/email\/email-list-segmentation\/\" target=\"_tabs\" rel=\"noopener noreferrer\">segmentar las listas<\/a> y dirigirse a subconjuntos de usuarios. Por ejemplo, si un destinatario compra un producto de una marca, la marca le enviar\u00e1 un email de seguimiento con sugerencias de productos relevantes en una categor\u00eda llamada \u201cTambi\u00e9n podr\u00edan gustarte\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Behavioral email Un behavioral email, o email automatico, es un mensaje que se env\u00eda en respuesta a ciertas acciones de los usuarios, por ejemplo, cuando abandonan un carrito, generalmente despu\u00e9s de haber interactuado con la aplicaci\u00f3n web o las redes sociales de una marca. El marketing de los behavioral emails es una buena manera de [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5474","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behavioral email: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"Un behavioral email es un mensaje que se env\u00eda en funci\u00f3n de ciertas acciones de los usuarios. 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