{"id":5475,"date":"2025-01-28T05:02:07","date_gmt":"2025-01-28T05:02:07","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/bimi-4\/"},"modified":"2025-07-13T23:36:44","modified_gmt":"2025-07-13T23:36:44","slug":"bimi","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/","title":{"rendered":"BIMI"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">BIMI<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/bimi-more-than-funny-name\/\" target=\"_tabs\" rel=\"noopener noreferrer\">BIMI<\/a> (indicadores de marca para la identificaci\u00f3n de mensajes) es una autenticaci\u00f3n por email que requiere la implementaci\u00f3n de DMARC. Permite que los remitentes incluyan una <a href=\"https:\/\/www.mailgun.com\/blog\/email\/including-a-sender-image\/\" target=\"_tabs\" rel=\"noopener noreferrer\">imagen de remitente de marca<\/a> en sus emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El registro BIMI de una marca se publica en el DNS del dominio de env\u00edo como un registro TXT. Los registros BIMI verifican la identidad de una marca ante los proveedores de buzones de email (ISP). Esto permite que los ISP coloquen los emails de esa marca en las bandejas de entrada de los suscriptores con toda confianza, lo cual aumenta la entregabilidad de la marca y a\u00f1ade una identificaci\u00f3n visual de la marca para los destinatarios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BIMI BIMI (indicadores de marca para la identificaci\u00f3n de mensajes) es una autenticaci\u00f3n por email que requiere la implementaci\u00f3n de DMARC. Permite que los remitentes incluyan una imagen de remitente de marca en sus emails. El registro BIMI de una marca se publica en el DNS del dominio de env\u00edo como un registro TXT. Los [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5475","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BIMI: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"BIMI es un authentication protocol que protege la identidad visual de las marcas. Descubre m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIMI: Glosario de t\u00e9rminos de email | Mailgun\" \/>\n<meta property=\"og:description\" content=\"BIMI es un authentication protocol que protege la identidad visual de las marcas. Descubre m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-13T23:36:44+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/bimi\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/bimi\\\/\",\"name\":\"BIMI: Glosario de t\u00e9rminos de email | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\"},\"datePublished\":\"2025-01-28T05:02:07+00:00\",\"dateModified\":\"2025-07-13T23:36:44+00:00\",\"description\":\"BIMI es un authentication protocol que protege la identidad visual de las marcas. Descubre m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/bimi\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/bimi\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/bimi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BIMI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BIMI: Glosario de t\u00e9rminos de email | Mailgun","description":"BIMI es un authentication protocol que protege la identidad visual de las marcas. Descubre m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/","og_locale":"es_ES","og_type":"article","og_title":"BIMI: Glosario de t\u00e9rminos de email | Mailgun","og_description":"BIMI es un authentication protocol que protege la identidad visual de las marcas. Descubre m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.","og_url":"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","article_modified_time":"2025-07-13T23:36:44+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/","url":"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/","name":"BIMI: Glosario de t\u00e9rminos de email | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/es\/#website"},"datePublished":"2025-01-28T05:02:07+00:00","dateModified":"2025-07-13T23:36:44+00:00","description":"BIMI es un authentication protocol que protege la identidad visual de las marcas. Descubre m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/es\/glosario\/bimi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/es\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.mailgun.com\/es\/glosario\/"},{"@type":"ListItem","position":3,"name":"BIMI"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/es\/#website","url":"https:\/\/www.mailgun.com\/es\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!","publisher":{"@id":"https:\/\/www.mailgun.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/es\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary\/5475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/media?parent=5475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}