{"id":5475,"date":"2025-01-28T05:02:07","date_gmt":"2025-01-28T05:02:07","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/bimi-4\/"},"modified":"2026-09-14T15:01:49","modified_gmt":"2026-09-14T15:01:49","slug":"bimi","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/","title":{"rendered":"BIMI"},"content":{"rendered":"

BIMI<\/h1>\n

Indicadores de marca para la identificaci\u00f3n de mensajes<\/a> (BIMI) es una autenticaci\u00f3n de emails que requiere la implementaci\u00f3n de DMARC. Permite a los remitentes incluir una imagen de marca del remitente<\/a> en sus emails.<\/p>\n

El registro BIMI de una marca se publica en el DNS del dominio de env\u00edo como un registro TXT. Los registros BIMI validan la identidad de una marca ante los proveedores de servicios de bandeja de entrada (ISP), lo que les permite colocar los emails en las bandejas de entrada de los suscriptores con confianza, mejorando la entregabilidad de la marca y a\u00f1adiendo reconocimiento visual de la marca para los destinatarios.<\/p>\n","protected":false},"excerpt":{"rendered":"

BIMI Indicadores de marca para la identificaci\u00f3n de mensajes (BIMI) es una autenticaci\u00f3n de emails que requiere la implementaci\u00f3n de DMARC. Permite a los remitentes incluir una imagen de marca del remitente en sus emails. El registro BIMI de una marca se publica en el DNS del dominio de env\u00edo como un registro TXT. Los […]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5475","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"\nBIMI: glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"BIMI es un protocolo de autenticaci\u00f3n que protege la identidad visual de tu marca. Descubre qu\u00e9 es y c\u00f3mo usarlo en el glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIMI: glosario de t\u00e9rminos de email | Mailgun\" \/>\n<meta property=\"og:description\" content=\"BIMI es un protocolo de autenticaci\u00f3n que protege la identidad visual de tu marca. Descubre qu\u00e9 es y c\u00f3mo usarlo en el glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T15:01:49+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/bimi\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/bimi\\\/\",\"name\":\"BIMI: glosario de t\u00e9rminos de email | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\"},\"datePublished\":\"2025-01-28T05:02:07+00:00\",\"dateModified\":\"2026-09-14T15:01:49+00:00\",\"description\":\"BIMI es un protocolo de autenticaci\u00f3n que protege la identidad visual de tu marca. Descubre qu\u00e9 es y c\u00f3mo usarlo en el glosario de t\u00e9rminos de email de Mailgun.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/bimi\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/bimi\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/bimi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BIMI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Potentes API de email transaccional que te permiten enviar, recibir y hacer seguimiento de emails, creadas pensando en los desarrolladores. \u00a1Descubre m\u00e1s!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BIMI: glosario de t\u00e9rminos de email | Mailgun","description":"BIMI es un protocolo de autenticaci\u00f3n que protege la identidad visual de tu marca. Descubre qu\u00e9 es y c\u00f3mo usarlo en el glosario de t\u00e9rminos de email de Mailgun.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/","og_locale":"es_ES","og_type":"article","og_title":"BIMI: glosario de t\u00e9rminos de email | Mailgun","og_description":"BIMI es un protocolo de autenticaci\u00f3n que protege la identidad visual de tu marca. Descubre qu\u00e9 es y c\u00f3mo usarlo en el glosario de t\u00e9rminos de email de Mailgun.","og_url":"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","article_modified_time":"2026-09-14T15:01:49+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/","url":"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/","name":"BIMI: glosario de t\u00e9rminos de email | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/es\/#website"},"datePublished":"2025-01-28T05:02:07+00:00","dateModified":"2026-09-14T15:01:49+00:00","description":"BIMI es un protocolo de autenticaci\u00f3n que protege la identidad visual de tu marca. Descubre qu\u00e9 es y c\u00f3mo usarlo en el glosario de t\u00e9rminos de email de Mailgun.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/es\/glosario\/bimi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/es\/glosario\/bimi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/es\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.mailgun.com\/es\/glosario\/"},{"@type":"ListItem","position":3,"name":"BIMI"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/es\/#website","url":"https:\/\/www.mailgun.com\/es\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Potentes API de email transaccional que te permiten enviar, recibir y hacer seguimiento de emails, creadas pensando en los desarrolladores. \u00a1Descubre m\u00e1s!","publisher":{"@id":"https:\/\/www.mailgun.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/es\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary\/5475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/media?parent=5475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}