{"id":5477,"date":"2025-12-19T17:04:50","date_gmt":"2025-12-19T17:04:50","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/bounce-rate-3\/"},"modified":"2026-09-08T23:13:29","modified_gmt":"2026-09-08T23:13:29","slug":"tasa-de-rebote","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/tasa-de-rebote\/","title":{"rendered":"Tasa de rebote"},"content":{"rendered":"<h1>Tasa de rebote<\/h1>\n<p><span class=\"TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW198026725 BCX0\"><span class=\"TextRun SCXW198026725 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\">La tasa de rebote es el porcentaje de emails que\u00a0<\/span><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\">no logran<\/span><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\">\u00a0entregarse a los destinatarios y son devueltos, o \u201crebotados\u201d,<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\">\u00a0por<\/span><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\">\u00a0el servidor de correo receptor.\u00a0<\/span><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\">Se<\/span><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\">\u00a0calcula as\u00ed:<\/span><\/span><\/span><span class=\"EOP TrackedChange TrackChangeHoverSelectHighlightRed SCXW198026725 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><code>N\u00famero de emails no entregados \/ N\u00famero total de emails enviados \u00d7 100 = Tasa de rebote<\/code>\\n\\nPor ejemplo, si una marca env\u00eda 100 emails y dos de esos emails no se pudieron entregar, la tasa de rebote ser\u00eda del 2\u00a0%.<\/p>\n<p><code>2\/100 \u00d7 100 = 2\u00a0%<\/code><\/p>\n<p><span data-contrast=\"auto\">Existen dos tipos de rebotes:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"44\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Rebotes temporales:<\/span><\/b><span data-contrast=\"auto\">\u00a0fallos temporales (p. ej., bandeja de entrada llena, tiempo de espera del servidor agotado)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"44\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Rebotes definitivos:\u00a0<\/span><\/b><span data-contrast=\"auto\">fallos permanentes (p. ej., direcci\u00f3n no v\u00e1lida, el dominio\u00a0no\u00a0existe)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Una alta tasa de rebote puede da\u00f1ar tu\u00a0reputaci\u00f3n\u00a0como remitente y afectar a la llegada a la bandeja de entrada, especialmente con los princip<\/span><span data-contrast=\"auto\">ales proveedores de buzones de email.\u00a0Por eso,\u00a0monitorizar los rebotes es fundamental para proteger la entregabilidad. Aunque una tasa de rebote media inferior al 2\u00a0% se\u00a0suele considerar\u00a0aceptable, incluso un peque\u00f1o pico\u00a0<\/span><span data-contrast=\"auto\">\u2014sobre todo de rebotes definitivos\u2014 puede provocar filtrados o bloqueos.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Nota:\u00a0<\/span><\/b><span data-contrast=\"auto\">Las altas tasas de rebote suelen indicar que las listas est\u00e1n anticuadas, que hay malas pr\u00e1cticas de adquisici\u00f3n o una falta de higiene de listas, y no solo problemas t\u00e9cnicos.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tasa de rebote La tasa de rebote es el porcentaje de emails que\u00a0no logran\u00a0entregarse a los destinatarios y son devueltos, o \u201crebotados\u201d,\u00a0por\u00a0el servidor de correo receptor.\u00a0Se\u00a0calcula as\u00ed:\u00a0 N\u00famero de emails no entregados \/ N\u00famero total de emails enviados \u00d7 100 = Tasa de rebote\\n\\nPor ejemplo, si una marca env\u00eda 100 emails y dos de esos [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5477","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tasa de rebote \u2013 Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"La tasa de rebote mide el porcentaje de emails no entregados. 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