{"id":5477,"date":"2025-12-19T17:04:50","date_gmt":"2025-12-19T17:04:50","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/bounce-rate-3\/"},"modified":"2025-07-13T23:36:51","modified_gmt":"2025-07-13T23:36:51","slug":"bounce-rate","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/bounce-rate\/","title":{"rendered":"Bounce rate"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Bounce rate<\/h1>\n\n\n\n<p>La <i>bounce rate<\/i> (o tasa de rebotes) mide el porcentaje de <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/email-bounces-what-to-do-about-them\/\" target=\"_tabs\" rel=\"noopener noreferrer\">emails que rebotan<\/a>, es decir, la cantidad de emails que no pudieron entregarse a los usuarios respecto a la cantidad total de emails enviados. Su f\u00f3rmula es la siguiente:<\/p>\n\n\n\n<p><code>cantidad de emails sin entregar \/ cantidad total de emails enviados * 100 = <\/code><i>bounce rate<\/i><\/p>\n\n\n\n<p>Por ejemplo, si una marca env\u00eda 100 emails y 2 de ellos no se han podido entregar, la <i>bounce rate<\/i> es del 2&nbsp;%.<\/p>\n\n\n\n<p><code>2\/100 * 100 = 2&nbsp;%<\/code><\/p>\n\n\n\n<p>Los rebotes de emails pueden ser de tipo <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/soft-bounces-mysteries-failures\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><i>soft bounce<\/i><\/a> o <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/soft-bounces-mysteries-failures\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><i>hard bounce<\/i><\/a>. Los <i>soft bounces<\/i> son interrupciones temporales en la entrega de emails, mientras que los <i>hard bounces<\/i> son fallos permanentes en la entrega de emails. Por regla general, se considera aceptable una <i>bounce rate<\/i> del 2&nbsp;%, aunque el porcentaje objetivo var\u00eda en funci\u00f3n del sector. Nuestra recomendaci\u00f3n es que analices los diferentes factores que influyen en la <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/improve-your-bounce-rate\/\" target=\"_tabs\" rel=\"noopener noreferrer\">entregabilidad<\/a>, como el <i>double opt-in<\/i>, la validaci\u00f3n de emails y el cumplimiento de los <i>authentication protocols<\/i>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bounce rate La bounce rate (o tasa de rebotes) mide el porcentaje de emails que rebotan, es decir, la cantidad de emails que no pudieron entregarse a los usuarios respecto a la cantidad total de emails enviados. Su f\u00f3rmula es la siguiente: cantidad de emails sin entregar \/ cantidad total de emails enviados * 100 [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5477","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bounce rate: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"La bounce rate mide el porcentaje de emails que no se entregan. 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