{"id":5481,"date":"2025-01-28T05:06:12","date_gmt":"2025-01-28T05:06:12","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/chatbot-4\/"},"modified":"2025-07-13T23:37:23","modified_gmt":"2025-07-13T23:37:23","slug":"chatbot","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/chatbot\/","title":{"rendered":"Chatbot"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Chatbot<\/h1>\n\n\n\n<p>Los chatbots son herramientas de software que proporcionan <a href=\"https:\/\/www.mailgun.com\/blog\/email\/why-automated-transactional-emails-are-critical-to-your-growth\/\" target=\"_tabs\" rel=\"noopener noreferrer\">respuestas autom\u00e1ticas<\/a> instant\u00e1neas a los mensajes de los usuarios. Suelen estar integrados en las p\u00e1ginas web y funcionan gracias a un software que se conoce como <a href=\"https:\/\/www.mailgun.com\/blog\/it-engineering\/chatbot-development-tips\/\" target=\"_tabs\" rel=\"noopener noreferrer\">IA conversacional<\/a>. En funci\u00f3n de lo avanzado que sea el software, los bots pueden imitar a un ser humano y clasificar las necesidades de los clientes. Tras completar las primeras solicitudes de los clientes, los chatbots o bien les muestran los siguientes pasos que tienen que seguir o bien les pasan con un representante humano. Son b\u00e1sicos para lograr una buena experiencia de usuario y un dise\u00f1o fiable de <a href=\"\/es\/recursos\/biblioteca-recursos\/glosario\/interfaz-usuario\/\" target=\"_tabs\" rel=\"noopener noreferrer\">interfaz de usuario<\/a>. Las marcas tambi\u00e9n pueden configurar un chatbot de email para que responda a los emails de los clientes. As\u00ed, pueden automatizar las respuestas y simplificar las interacciones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chatbot Los chatbots son herramientas de software que proporcionan respuestas autom\u00e1ticas instant\u00e1neas a los mensajes de los usuarios. Suelen estar integrados en las p\u00e1ginas web y funcionan gracias a un software que se conoce como IA conversacional. En funci\u00f3n de lo avanzado que sea el software, los bots pueden imitar a un ser humano y [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5481","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chatbot: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"Un chatbot es una herramienta de software que responde al instante a los mensajes de los usuarios. 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