{"id":5482,"date":"2025-12-19T17:09:10","date_gmt":"2025-12-19T17:09:10","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/ctr\/"},"modified":"2025-07-11T15:50:01","modified_gmt":"2025-07-11T15:50:01","slug":"ctr","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/ctr\/","title":{"rendered":"CTR (tasa de clics)"},"content":{"rendered":"<h1>CTR (tasa de clics)<\/h1>\n<p>CTR (del ingl\u00e9s, <i>Click Through Rate<\/i>) es el porcentaje de destinatarios que hacen clic en una llamada a la acci\u00f3n (CTA) y visitan la p\u00e1gina web (o la p\u00e1gina de destino). Es un gran indicador para averiguar si una CTA funciona o si los suscriptores encuentran el contenido atractivo. Para calcular la CTR hay que dividir la cantidad total de clics entre la cantidad total de emails enviados y multiplicar el resultado por 100. La f\u00f3rmula es la siguiente:<\/p>\n<p><code>(cantidad total de clics \/ cantidad total de emails enviados) * 100 = CTR<\/code><\/p>\n<p>Por ejemplo, si una marca env\u00eda 1000 emails y 100 suscriptores hacen clic en la CTA, la CTR ser\u00e1 del 10\u00a0%.<\/p>\n<p><code>100 \/ 1000 * 100 = 10\u00a0%<\/code><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CTR (tasa de clics) CTR (del ingl\u00e9s, Click Through Rate) es el porcentaje de destinatarios que hacen clic en una llamada a la acci\u00f3n (CTA) y visitan la p\u00e1gina web (o la p\u00e1gina de destino). Es un gran indicador para averiguar si una CTA funciona o si los suscriptores encuentran el contenido atractivo. Para calcular [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5482","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CTR: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"CTR es el porcentaje de suscriptores que hacen clic en una CTA y visitan la p\u00e1gina web del enlace. Lee m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/glosario\/ctr\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTR: Glosario de t\u00e9rminos de email | Mailgun\" \/>\n<meta property=\"og:description\" content=\"CTR es el porcentaje de suscriptores que hacen clic en una CTA y visitan la p\u00e1gina web del enlace. Lee m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/es\/glosario\/ctr\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/ctr\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/ctr\\\/\",\"name\":\"CTR: Glosario de t\u00e9rminos de email | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\"},\"datePublished\":\"2025-12-19T17:09:10+00:00\",\"description\":\"CTR es el porcentaje de suscriptores que hacen clic en una CTA y visitan la p\u00e1gina web del enlace. Lee m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/ctr\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/ctr\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/ctr\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"CTR (tasa de clics)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CTR: Glosario de t\u00e9rminos de email | Mailgun","description":"CTR es el porcentaje de suscriptores que hacen clic en una CTA y visitan la p\u00e1gina web del enlace. Lee m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/es\/glosario\/ctr\/","og_locale":"es_ES","og_type":"article","og_title":"CTR: Glosario de t\u00e9rminos de email | Mailgun","og_description":"CTR es el porcentaje de suscriptores que hacen clic en una CTA y visitan la p\u00e1gina web del enlace. Lee m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.","og_url":"https:\/\/www.mailgun.com\/es\/glosario\/ctr\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/es\/glosario\/ctr\/","url":"https:\/\/www.mailgun.com\/es\/glosario\/ctr\/","name":"CTR: Glosario de t\u00e9rminos de email | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/es\/#website"},"datePublished":"2025-12-19T17:09:10+00:00","description":"CTR es el porcentaje de suscriptores que hacen clic en una CTA y visitan la p\u00e1gina web del enlace. Lee m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/es\/glosario\/ctr\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/es\/glosario\/ctr\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/es\/glosario\/ctr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/es\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.mailgun.com\/es\/glosario\/"},{"@type":"ListItem","position":3,"name":"CTR (tasa de clics)"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/es\/#website","url":"https:\/\/www.mailgun.com\/es\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!","publisher":{"@id":"https:\/\/www.mailgun.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/es\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary\/5482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/media?parent=5482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}