{"id":5482,"date":"2025-12-19T17:09:10","date_gmt":"2025-12-19T17:09:10","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/ctr\/"},"modified":"2026-09-08T23:10:53","modified_gmt":"2026-09-08T23:10:53","slug":"tasa-de-clics","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/tasa-de-clics\/","title":{"rendered":"Tasa de clics (CTR)"},"content":{"rendered":"<h1>Tasa de clics (CTR)<\/h1>\n<p><span class=\"TextRun SCXW130439582 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130439582 BCX0\" data-ccp-charstyle=\"Hyperlink\">La tasa de clics (CTR) es la proporci\u00f3n en la que los destinatarios siguen una llamada a la acci\u00f3n (CTA)<\/span><\/span><span class=\"TrackedChange SCXW130439582 BCX0\"><span class=\"TextRun SCXW130439582 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW130439582 BCX0\" data-ccp-charstyle=\"Hyperlink\"> y visitan la p\u00e1gina web (o p\u00e1gina de destino). Es un gran indicador de si una CTA funciona o de si el contenido resulta atractivo para los suscriptores. Al expresarlo en una f\u00f3rmula, el CTR tiene en cuenta el n\u00famero total de clics dividido entre el n\u00famero total de emails enviados y multiplicado por 100. Ser\u00eda as\u00ed:<\/span><\/span><\/span><span class=\"EOP TrackedChange SCXW130439582 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\n<p><code>(N\u00famero total de clics \/ N\u00famero total de emails enviados) \u00d7 100 = CTR<\/code><\/p>\n<p><span class=\"TrackedChange SCXW43573620 BCX0\"><span class=\"TextRun SCXW43573620 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart TrackChangeDeleteHighlight SCXW43573620 BCX0\" data-ccp-charstyle=\"Hyperlink\">Por ejemplo, si una marca enviara 1000 emails y 100 suscriptores hicieran clic en la CTA, el CTR ser\u00eda del 10\u00a0%.<\/span><\/span><\/span><span class=\"EOP TrackedChange SCXW43573620 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\n<p><code>100 \/ 1000 \u00d7 100 = 10\u00a0%<\/code><\/p>\n<p><span data-contrast=\"auto\">Mientras que el CTR mide los clics <\/span><span data-contrast=\"auto\">en relaci\u00f3n<\/span><span data-contrast=\"auto\"> con todos los emails enviados, la tasa de clics sobre aperturas (CTOR) mide los clics <\/span><b><span data-contrast=\"auto\">solo entre los emails que <\/span><\/b><b><span data-contrast=\"auto\">realmente se abrieron<\/span><\/b><span data-contrast=\"auto\">. El CTOR ayuda a evaluar hasta qu\u00e9 punto resulta atractivo el contenido del email una vez que el suscriptor lo abre, en lugar de limitarse a la eficacia general de la campa\u00f1a. La f\u00f3rmula es la siguiente:<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<p><code>(N\u00famero total de clics \/ N\u00famero total de aperturas) \u00d7 100 = CTOR<\/code><\/p>\n<p><span data-contrast=\"auto\">Siguiendo el <\/span><span data-contrast=\"auto\">anterior<\/span><span data-contrast=\"auto\"> ejemplo, si 500 destinatarios abrieran el email y 100 hicieran clic en la CTA, el CTOR ser\u00eda del 20\u00a0%:<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><code>100 \/ 500 \u00d7 100 = 20\u00a0%<\/code><\/p>\n<p><span data-contrast=\"auto\">Esta distinci\u00f3n es importante: <\/span><b><span data-contrast=\"auto\">el CTR muestra la eficacia general de tu campa\u00f1a de email<\/span><\/b><span data-contrast=\"auto\">, mientras que <\/span><b><span data-contrast=\"auto\">el CTOR pone de relieve lo atractivos que resultan tu contenido y tu CTA para quienes realmente interact\u00faan con el email<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tasa de clics (CTR) La tasa de clics (CTR) es la proporci\u00f3n en la que los destinatarios siguen una llamada a la acci\u00f3n (CTA) y visitan la p\u00e1gina web (o p\u00e1gina de destino). Es un gran indicador de si una CTA funciona o de si el contenido resulta atractivo para los suscriptores. Al expresarlo en [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5482","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tasa de clics (CTR) \u2013 Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"El CTR es la tasa a la que los suscriptores hacen clic en una CTA y visitan la p\u00e1gina web enlazada. 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