{"id":5483,"date":"2025-12-19T17:10:27","date_gmt":"2025-12-19T17:10:27","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/crm-2\/"},"modified":"2026-09-09T12:40:13","modified_gmt":"2026-09-09T12:40:13","slug":"gestion-relaciones-clientela","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/gestion-relaciones-clientela\/","title":{"rendered":"Gesti\u00f3n de relaciones con la clientela"},"content":{"rendered":"<h1>Gesti\u00f3n de relaciones con la clientela<\/h1>\n<p><span class=\"TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW215643558 BCX0\"><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW215643558 BCX0\">La gesti\u00f3n de relaciones con la clientela (CRM) es<\/span><\/span><\/span><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\"> un sistema que las empresas usan <\/span><span class=\"NormalTextRun SCXW215643558 BCX0\">para evaluar y<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW215643558 BCX0\"><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\"> gestionar las interacciones de la clientela. Las marcas usan software de CRM <\/span><\/span><\/span><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\">para<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW215643558 BCX0\"><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\"> automatizar las relaciones con los clientes<\/span><\/span><\/span><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\">, lo que incluye establecer<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW215643558 BCX0\"><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\"> puntos de contacto espec\u00edficos en el recorrido del cliente <\/span><\/span><\/span><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\">como <\/span><\/span><a class=\"Hyperlink SCXW215643558 BCX0\" href=\"https:\/\/www.mailgun.com\/blog\/email\/programa-email-disparador\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\" data-ccp-charstyle=\"Hyperlink\">emails<\/span><span class=\"NormalTextRun SCXW215643558 BCX0\" data-ccp-charstyle=\"Hyperlink\"> disparados<\/span><\/span><\/a><span class=\"TextRun SCXW215643558 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW215643558 BCX0\" data-ccp-charstyle=\"Hyperlink\">. Por ejemplo, si un nuevo suscriptor navega por un sitio web pero se va sin realizar ninguna acci\u00f3n, el CRM lo registra como un punto de contacto y env\u00eda un email automatizado de seguimiento.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gesti\u00f3n de relaciones con la clientela La gesti\u00f3n de relaciones con la clientela (CRM) es un sistema que las empresas usan para evaluar y gestionar las interacciones de la clientela. Las marcas usan software de CRM para automatizar las relaciones con los clientes, lo que incluye establecer puntos de contacto espec\u00edficos en el recorrido del [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5483","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gesti\u00f3n de relaciones con la clientela: glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"La gesti\u00f3n de relaciones con la clientela ayuda a las empresas a evaluar las interacciones de la clientela. Descubre qu\u00e9 es y mucho m\u00e1s en el glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/glosario\/gestion-relaciones-clientela\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gesti\u00f3n de relaciones con la clientela: glosario de t\u00e9rminos de email | Mailgun\" \/>\n<meta property=\"og:description\" content=\"La gesti\u00f3n de relaciones con la clientela ayuda a las empresas a evaluar las interacciones de la clientela. Descubre qu\u00e9 es y mucho m\u00e1s en el glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/es\/glosario\/gestion-relaciones-clientela\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-09T12:40:13+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/gestion-relaciones-clientela\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/gestion-relaciones-clientela\\\/\",\"name\":\"Gesti\u00f3n de relaciones con la clientela: glosario de t\u00e9rminos de email | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\"},\"datePublished\":\"2025-12-19T17:10:27+00:00\",\"dateModified\":\"2026-09-09T12:40:13+00:00\",\"description\":\"La gesti\u00f3n de relaciones con la clientela ayuda a las empresas a evaluar las interacciones de la clientela. Descubre qu\u00e9 es y mucho m\u00e1s en el glosario de t\u00e9rminos de email de Mailgun.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/gestion-relaciones-clientela\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/gestion-relaciones-clientela\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/gestion-relaciones-clientela\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Gesti\u00f3n de relaciones con la clientela\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Potentes API de email transaccional que te permiten enviar, recibir y hacer seguimiento de emails, creadas pensando en los desarrolladores. \u00a1Descubre m\u00e1s!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gesti\u00f3n de relaciones con la clientela: glosario de t\u00e9rminos de email | Mailgun","description":"La gesti\u00f3n de relaciones con la clientela ayuda a las empresas a evaluar las interacciones de la clientela. Descubre qu\u00e9 es y mucho m\u00e1s en el glosario de t\u00e9rminos de email de Mailgun.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/es\/glosario\/gestion-relaciones-clientela\/","og_locale":"es_ES","og_type":"article","og_title":"Gesti\u00f3n de relaciones con la clientela: glosario de t\u00e9rminos de email | Mailgun","og_description":"La gesti\u00f3n de relaciones con la clientela ayuda a las empresas a evaluar las interacciones de la clientela. Descubre qu\u00e9 es y mucho m\u00e1s en el glosario de t\u00e9rminos de email de Mailgun.","og_url":"https:\/\/www.mailgun.com\/es\/glosario\/gestion-relaciones-clientela\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","article_modified_time":"2026-09-09T12:40:13+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/es\/glosario\/gestion-relaciones-clientela\/","url":"https:\/\/www.mailgun.com\/es\/glosario\/gestion-relaciones-clientela\/","name":"Gesti\u00f3n de relaciones con la clientela: glosario de t\u00e9rminos de email | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/es\/#website"},"datePublished":"2025-12-19T17:10:27+00:00","dateModified":"2026-09-09T12:40:13+00:00","description":"La gesti\u00f3n de relaciones con la clientela ayuda a las empresas a evaluar las interacciones de la clientela. Descubre qu\u00e9 es y mucho m\u00e1s en el glosario de t\u00e9rminos de email de Mailgun.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/es\/glosario\/gestion-relaciones-clientela\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/es\/glosario\/gestion-relaciones-clientela\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/es\/glosario\/gestion-relaciones-clientela\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/es\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.mailgun.com\/es\/glosario\/"},{"@type":"ListItem","position":3,"name":"Gesti\u00f3n de relaciones con la clientela"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/es\/#website","url":"https:\/\/www.mailgun.com\/es\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Potentes API de email transaccional que te permiten enviar, recibir y hacer seguimiento de emails, creadas pensando en los desarrolladores. \u00a1Descubre m\u00e1s!","publisher":{"@id":"https:\/\/www.mailgun.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/es\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary\/5483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/media?parent=5483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}