{"id":5484,"date":"2025-12-19T17:11:32","date_gmt":"2025-12-19T17:11:32","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/conversion-rate-2\/"},"modified":"2025-07-13T23:37:28","modified_gmt":"2025-07-13T23:37:28","slug":"conversion-rate","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/conversion-rate\/","title":{"rendered":"Conversion rate"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Conversion rate<\/h1>\n\n\n\n<p>La <i>conversion rate<\/i> o tasa de conversiones es una m\u00e9trica de marketing que permite conocer la cantidad de usuarios que realizaron una compra despu\u00e9s de abrir un email en comparaci\u00f3n con la cantidad total de emails enviados. La <i>conversion rate<\/i> se obtiene dividiendo la cantidad de destinatarios que siguieron una llamada a la acci\u00f3n (CTA) entre la cantidad de emails entregados. Se expresa en porcentaje:<\/p>\n\n\n\n<p><code>cantidad de destinatarios que siguieron la CTA \/ cantidad de emails entregados * 100 = <\/code><i>conversion rate<\/i><\/p>\n\n\n\n<p>Por ejemplo, si una marca envi\u00f3 1000 emails y 20 destinatarios realizaron una acci\u00f3n, la <i>conversion rate<\/i> ser\u00e1 del 2&nbsp;%.<\/p>\n\n\n\n<p><code>20 \/ 1000 * 100 = 2&nbsp;%&nbsp;<\/code><\/p>\n\n\n\n<p>La tasa de conversiones es muy importante para evaluar la salud de un programa de email. Las m\u00e9tricas que pueden afectar a la <i>conversion rate<\/i> son <a href=\"https:\/\/www.mailgun.com\/blog\/email\/how-to-improve-email-open-rates\/\" target=\"_tabs\" rel=\"noopener noreferrer\">la tasa de aperturas<\/a> y <a href=\"https:\/\/www.mailgun.com\/blog\/email\/how-to-improve-email-click-through-rates\/\" target=\"_tabs\" rel=\"noopener noreferrer\">la tasa de clics<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversion rate La conversion rate o tasa de conversiones es una m\u00e9trica de marketing que permite conocer la cantidad de usuarios que realizaron una compra despu\u00e9s de abrir un email en comparaci\u00f3n con la cantidad total de emails enviados. La conversion rate se obtiene dividiendo la cantidad de destinatarios que siguieron una llamada a la [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5484","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversion rate: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"La conversion rate contabiliza la cantidad de usuarios que siguen tu CTA y realizan una compra. 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