{"id":5491,"date":"2025-12-19T21:05:53","date_gmt":"2025-12-19T21:05:53","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/double-opt-in-4\/"},"modified":"2025-07-13T23:37:35","modified_gmt":"2025-07-13T23:37:35","slug":"double-opt-in","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/double-opt-in\/","title":{"rendered":"Double opt-in"},"content":{"rendered":"\n

Double opt-in<\/h1>\n\n\n\n

El double opt-in<\/i> (u opt in doble) es un proceso para a\u00f1adir nuevos suscriptores a una lista de contactos. Tiene la particularidad de que pide a los usuarios que vuelvan a confirmar su consentimiento para recibir emails. As\u00ed es el proceso paso a paso:<\/p>\n\n\n\n

    \n
  1. Un usuario visita la p\u00e1gina web de una marca.<\/li>\n\n\n\n
  2. La marca le pide al usuario que introduzca su direcci\u00f3n de email en un formulario web emergente para suscribirse a sus comunicaciones futuras.<\/li>\n\n\n\n
  3. A continuaci\u00f3n, le env\u00eda un email al visitante y lo redirige a su cliente de email.<\/li>\n\n\n\n
  4. En este email, la marca incluye una llamada a la acci\u00f3n (CTA) de confirmaci\u00f3n, en la que el usuario tiene que hacer clic para confirmar su direcci\u00f3n de correo. Gracias a esto, obtiene el consentimiento del usuario para recibir emails de la marca.<\/li>\n<\/ol>\n\n\n\n

    El double opt-in<\/i> garantiza que los end users<\/i>, o usuarios finales, introduzcan direcciones de email v\u00e1lidas en el formulario web. Con esto se consigue que la lista de contactos se mantenga limpia y se evita que entren en la lista spam traps y direcciones de email de baja calidad, como info@<\/i> o admin@<\/i>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Double opt-in El double opt-in (u opt in doble) es un proceso para a\u00f1adir nuevos suscriptores a una lista de contactos. Tiene la particularidad de que pide a los usuarios que vuelvan a confirmar su consentimiento para recibir emails. As\u00ed es el proceso paso a paso: El double opt-in garantiza que los end users, o […]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5491","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"\nDouble opt-in: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"El double opt-in es el m\u00e9todo recomendado para a\u00f1adir nuevos suscriptores a una lista de contactos. 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