{"id":5504,"date":"2025-12-19T17:26:24","date_gmt":"2025-12-19T17:26:24","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/email-open-rate-2\/"},"modified":"2025-07-13T23:37:54","modified_gmt":"2025-07-13T23:37:54","slug":"email-open-rate","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/email-open-rate\/","title":{"rendered":"Email open rate"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Email open rate<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">La <a href=\"https:\/\/www.mailgun.com\/blog\/email\/email-open-rates-decoded\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><i>email open rate<\/i><\/a> o tasa de aperturas es el porcentaje de emails que han abierto los destinatarios respecto a los que ha enviado una marca. Se calcula dividiendo la cantidad de emails abiertos entre la cantidad de emails enviados y multiplicando el resultado por 100.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code>(cantidad de emails abiertos \/ cantidad de emails enviados) * 100 = <\/code><i>email open rate<\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La open rate es una m\u00e9trica de marketing esencial que sirve para determinar si las l\u00edneas de asunto funcionan o si la audiencia objetivo de la empresa tiene un buen conocimiento de la marca. Otra <a href=\"https:\/\/www.mailgun.com\/blog\/email\/email-metrics\/\" target=\"_tabs\" rel=\"noopener noreferrer\">m\u00e9trica clave del email marketing<\/a> que depende de la open rate es la <i>click-to-open rate<\/i>, o tasa de clics de apertura, que determina qu\u00e9 porcentaje de los lectores que abrieron el email procedieron a hacer clic para acceder a la p\u00e1gina web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email open rate La email open rate o tasa de aperturas es el porcentaje de emails que han abierto los destinatarios respecto a los que ha enviado una marca. Se calcula dividiendo la cantidad de emails abiertos entre la cantidad de emails enviados y multiplicando el resultado por 100. (cantidad de emails abiertos \/ cantidad [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5504","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email open rate: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"La email open rate es el porcentaje de emails enviados que abren tus lectores. 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