{"id":5504,"date":"2025-12-19T17:26:24","date_gmt":"2025-12-19T17:26:24","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/email-open-rate-2\/"},"modified":"2026-09-08T23:11:54","modified_gmt":"2026-09-08T23:11:54","slug":"tasa-apertura-emails","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/tasa-apertura-emails\/","title":{"rendered":"Tasa de apertura de emails"},"content":{"rendered":"<h1>Tasa de apertura de emails<\/h1>\n<p><span class=\"TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW192653388 BCX0\"><span class=\"TextRun SCXW192653388 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW192653388 BCX0\">T<\/span><\/span><\/span><a class=\"Hyperlink SCXW192653388 BCX0\" href=\"https:\/\/www.mailgun.com\/blog\/email\/tasas-apertura-email-descifradas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW192653388 BCX0\"><span class=\"TextRun Underlined SCXW192653388 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW192653388 BCX0\" data-ccp-charstyle=\"Hyperlink\">asa de apertura de emails<\/span><\/span><\/span><\/a><span class=\"TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW192653388 BCX0\"><span class=\"TextRun SCXW192653388 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun TrackChangeHoverSelectHighlightRed SCXW192653388 BCX0\">\u00a0es el porcentaje de emails entregados que figuran como \u201cabiertos\u201d, y se suele calcular as\u00ed:<\/span><\/span><\/span><\/p>\n<p><code>(N\u00famero de emails abiertos \/ N\u00famero de emails enviados) * 100 = Tasa de apertura de emails<\/code><\/p>\n<p><span data-contrast=\"none\">Pero aqu\u00ed est\u00e1 la trampa: una \u201capertura\u201d no significa literalmente que alguien lo haya visto.\u00a0Es la carga de un p\u00edxel. La mayor\u00eda de las plataformas de email insertan un diminuto p\u00edxel de seguimiento en el mensaje. Cuando el cliente de email del destinatario carga ese p\u00edxel, se contabiliza una apertura.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Sin embargo, las funciones de privacidad modernas, como\u00a0<\/span><a href=\"https:\/\/www.apple.com\/legal\/privacy\/data\/en\/mail-privacy-protection\/\"><span data-contrast=\"none\">la Protecci\u00f3n de la privacidad de Mail (MPP) de Apple<\/span><\/a><span data-contrast=\"none\">\u00a0precargan las im\u00e1genes (incluidos los p\u00edxeles de seguimiento) tanto si el destinatario abre realmente el mensaje como si no.<\/span><span data-contrast=\"none\">\u00a0Esto significa que muchas aperturas (especialmente en dispositivos Apple) han dejado de ser indicadores fiables de interacci\u00f3n humana real.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Las tasas de apertura\u00a0<\/span><span data-contrast=\"none\">pueden verse afectadas por:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">El bloqueo de im\u00e1genes en los clientes de email<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">La carga previa autom\u00e1tica de las herramientas de privacidad<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Los filtros de seguridad o bots que cargan im\u00e1genes<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"82\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Los usuarios que leen las versiones de texto sin formato<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">La tasa de apertura sigue siendo \u00fatil (en contexto):<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"83\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Para detectar el rendimiento relativo (pruebas A\/B de l\u00ednea de asunto dentro del mismo entorno)<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"83\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Para evaluar el comportamiento de la audiencia en los segmentos sin MPP<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"83\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Como m\u00e9trica orientativa si se combina con los clics y las conversiones<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tasa de apertura de emails Tasa de apertura de emails\u00a0es el porcentaje de emails entregados que figuran como \u201cabiertos\u201d, y se suele calcular as\u00ed: (N\u00famero de emails abiertos \/ N\u00famero de emails enviados) * 100 = Tasa de apertura de emails Pero aqu\u00ed est\u00e1 la trampa: una \u201capertura\u201d no significa literalmente que alguien lo haya [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5504","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tasa de apertura de emails: glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"La tasa de apertura de emails se refiere al porcentaje de emails enviados que abre tu audiencia. 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