{"id":5509,"date":"2025-12-19T17:31:10","date_gmt":"2025-12-19T17:31:10","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/email-service-providers-2\/"},"modified":"2025-07-13T23:38:00","modified_gmt":"2025-07-13T23:38:00","slug":"email-service-providers","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/email-service-providers\/","title":{"rendered":"Email service providers"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Email service providers<\/h1>\n\n\n\n<p>Los <i>email service providers<\/i> (ESP) son proveedores de software que facilitan la integraci\u00f3n entre las funcionalidades del email y las aplicaciones web o m\u00f3viles. Las organizaciones los utilizan para integrar el env\u00edo de emails con sus aplicaciones web a trav\u00e9s de una interfaz de programaci\u00f3n de aplicaciones (API) o un protocolo simple de transferencia de correo (SMTP). Esto les permite enviar emails a gran escala y gestionar su calendario de env\u00edo de emails y la reputaci\u00f3n de su direcci\u00f3n IP.<\/p>\n\n\n\n<p>Los ESP tambi\u00e9n ayudan a las marcas a gestionar las siguientes tareas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmentar y mantener las listas de contactos<\/li>\n\n\n\n<li>Crear nuevas plantillas<\/li>\n\n\n\n<li>Analizar las m\u00e9tricas del email marketing, como la tasa de aperturas, la tasa de conversi\u00f3n o <i>conversion rate<\/i> y la tasa de clics<\/li>\n\n\n\n<li>Realizar un seguimiento de la tasa de clics de apertura para contabilizar los clics de las llamadas a la acci\u00f3n (CTA)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Email service providers Los email service providers (ESP) son proveedores de software que facilitan la integraci\u00f3n entre las funcionalidades del email y las aplicaciones web o m\u00f3viles. Las organizaciones los utilizan para integrar el env\u00edo de emails con sus aplicaciones web a trav\u00e9s de una interfaz de programaci\u00f3n de aplicaciones (API) o un protocolo simple [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5509","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email service providers: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"Con un email service provider puedes integrar funcionalidades de email en tu web y tus apps. 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