{"id":5511,"date":"2025-12-19T17:32:45","date_gmt":"2025-12-19T17:32:45","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/suscriptor\/"},"modified":"2026-09-09T13:39:11","modified_gmt":"2026-09-09T13:39:11","slug":"suscriptor-de-email","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/suscriptor-de-email\/","title":{"rendered":"Suscriptor de email"},"content":{"rendered":"<h1>Suscriptor de email<\/h1>\n<p><span data-contrast=\"none\">Un suscriptor de email es un usuario que ha <\/span><b><span data-contrast=\"none\">dado su consentimiento de forma expl\u00edcita<\/span><\/b><span data-contrast=\"none\"> para recibir mensajes de email de un remitente determinado. Los suscriptores se a\u00f1aden a las listas de correo mediante m\u00e9todos como los formularios de registro, los permisos de aplicaciones o los procesos de pago.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/como-crear-lista-contactos-correctamente\/\"><span data-contrast=\"none\">Mantener<\/span><span data-contrast=\"none\"> una base de suscriptores saludable<\/span><\/a><span data-contrast=\"none\"> es fundamental para:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"94\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Proteger la reputaci\u00f3n como remitente<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"94\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Mejorar la entregabilidad y la interacci\u00f3n<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"94\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Cumplir la\u00a0<\/span><a href=\"https:\/\/www.mailgun.com\/es\/legal\/pua\/\"><span data-contrast=\"none\">pol\u00edtica de uso aceptable<\/span><span data-contrast=\"none\"> de Mailgun<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Las mejores pr\u00e1cticas para gestionar a los suscriptores incluyen:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"95\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Utilizar el <\/span><b><span data-contrast=\"none\">opt in doble (confirmado)<\/span><\/b><span data-contrast=\"none\"> para verificar el inter\u00e9s y reducir las quejas por spam<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"95\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Enviar emails de bienvenida para establecer expectativas<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"95\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.mailgun.com\/blog\/email\/segmentacion-lista-contactos\/\"><span data-contrast=\"none\">Segmentar las listas<\/span><\/a><span data-contrast=\"none\"> para enviar contenido relevante<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"95\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Limpiar de forma regular las direcciones inactivas o rebotadas<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Mailgun<\/span><span data-contrast=\"none\"> desaconseja encarecidamente a\u00f1adir usuarios sin su consentimiento, <\/span><span data-contrast=\"none\">comprar<\/span><span data-contrast=\"none\"> listas o reutilizar datos obsoletos<\/span><span data-contrast=\"none\">; <\/span><span data-contrast=\"none\">estas pr\u00e1cticas perjudican la entregabilidad e infringen las pol\u00edticas antispam<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suscriptor de email Un suscriptor de email es un usuario que ha dado su consentimiento de forma expl\u00edcita para recibir mensajes de email de un remitente determinado. Los suscriptores se a\u00f1aden a las listas de correo mediante m\u00e9todos como los formularios de registro, los permisos de aplicaciones o los procesos de pago.\u00a0 Mantener una base [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5511","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Suscriptor de email: glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"Un suscriptor de email es un destinatario que ha dado su consentimiento para recibir mensajes de email. 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