{"id":5516,"date":"2025-12-19T17:37:11","date_gmt":"2025-12-19T17:37:11","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/rgpd-2\/"},"modified":"2026-09-08T23:10:23","modified_gmt":"2026-09-08T23:10:23","slug":"rgpd","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/rgpd\/","title":{"rendered":"RGPD"},"content":{"rendered":"<h1>RGPD<\/h1>\n<p><span data-contrast=\"none\">El Reglamento General de Protecci\u00f3n de Datos (RGPD) es una ley de privacidad de los datos\u00a0<\/span><a href=\"https:\/\/gdpr-info.eu\/\"><span data-contrast=\"none\">promulgada por la Uni\u00f3n Europea en 2018<\/span><\/a><span data-contrast=\"none\">. Regula c\u00f3mo las organizaciones recopilan, procesan, almacenan y usan los datos personales de las personas en la UE o el EEE, independientemente de d\u00f3nde est\u00e9\u00a0<\/span><span data-contrast=\"none\">ubicada<\/span><span data-contrast=\"none\"> la propia organizaci\u00f3n.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Estos son algunos de los principios clave:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"99\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Consentimiento<\/span><\/b><span data-contrast=\"none\">: se\u00a0<\/span><span data-contrast=\"none\">requiere<\/span><span data-contrast=\"none\">\u00a0un consentimiento opt in, claro e informado para la mayor\u00eda de las formas de email marketing<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"99\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Transparencia<\/span><\/b><span data-contrast=\"none\">: se debe informar a los interesados de qu\u00e9 datos se recopilan y c\u00f3mo se van a utilizar<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"99\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Derecho de acceso<\/span><\/b><span data-contrast=\"none\">: las personas pueden solicitar copias de sus datos<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"99\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Derecho de supresi\u00f3n<\/span><\/b><span data-contrast=\"none\">: las personas pueden solicitar la eliminaci\u00f3n de sus datos<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"99\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Limitaci\u00f3n de la finalidad<\/span><\/b><span data-contrast=\"none\">: los datos se deben recopilar con un prop\u00f3sito espec\u00edfico y no reutilizarse de forma arbitraria<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Para los remitentes de emails, el RGPD significa lo siguiente:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"100\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">No\u00a0<\/span><span data-contrast=\"none\">puedes<\/span><span data-contrast=\"none\">\u00a0enviar emails de marketing a residentes de la UE sin un\u00a0<\/span><b><span data-contrast=\"none\">consentimiento expl\u00edcito y documentado<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"100\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Los emails transaccionales\u00a0<\/span><span data-contrast=\"none\">suelen estar permitidos<\/span><span data-contrast=\"none\">\u00a0si\u00a0<\/span><span data-contrast=\"none\">est\u00e1n<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">relacionados directamente<\/span><span data-contrast=\"none\">\u00a0con una relaci\u00f3n con el cliente<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"100\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Debes respetar de inmediato las solicitudes para darse de baja y los derechos de acceso y supresi\u00f3n de datos<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">El incumplimiento\u00a0<\/span><span data-contrast=\"none\">puede<\/span><span data-contrast=\"none\">\u00a0dar lugar a multas importantes<\/span><span data-contrast=\"none\">\u00a0\u2013\u00a0<\/span><span data-contrast=\"none\">hasta 20 millones de euros o el 4\u00a0% de la facturaci\u00f3n global anual (la cifra que sea mayor).<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RGPD El Reglamento General de Protecci\u00f3n de Datos (RGPD) es una ley de privacidad de los datos\u00a0promulgada por la Uni\u00f3n Europea en 2018. Regula c\u00f3mo las organizaciones recopilan, procesan, almacenan y usan los datos personales de las personas en la UE o el EEE, independientemente de d\u00f3nde est\u00e9\u00a0ubicada la propia organizaci\u00f3n.\u00a0 Estos son algunos de [&hellip;]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5516","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RGPD: glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"El Reglamento General de Protecci\u00f3n de Datos (RGPD) es una ley de protecci\u00f3n de la privacidad de los datos de la UE. Descubre su funci\u00f3n en el glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/glosario\/rgpd\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RGPD: glosario de t\u00e9rminos de email | Mailgun\" \/>\n<meta property=\"og:description\" content=\"El Reglamento General de Protecci\u00f3n de Datos (RGPD) es una ley de protecci\u00f3n de la privacidad de los datos de la UE. Descubre su funci\u00f3n en el glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/es\/glosario\/rgpd\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T23:10:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/rgpd\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/rgpd\\\/\",\"name\":\"RGPD: glosario de t\u00e9rminos de email | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\"},\"datePublished\":\"2025-12-19T17:37:11+00:00\",\"dateModified\":\"2026-09-08T23:10:23+00:00\",\"description\":\"El Reglamento General de Protecci\u00f3n de Datos (RGPD) es una ley de protecci\u00f3n de la privacidad de los datos de la UE. Descubre su funci\u00f3n en el glosario de t\u00e9rminos de email de Mailgun.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/rgpd\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/rgpd\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/rgpd\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"RGPD\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Potentes API de email transaccional que te permiten enviar, recibir y hacer seguimiento de emails, creadas pensando en los desarrolladores. \u00a1Descubre m\u00e1s!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RGPD: glosario de t\u00e9rminos de email | Mailgun","description":"El Reglamento General de Protecci\u00f3n de Datos (RGPD) es una ley de protecci\u00f3n de la privacidad de los datos de la UE. Descubre su funci\u00f3n en el glosario de t\u00e9rminos de email de Mailgun.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/es\/glosario\/rgpd\/","og_locale":"es_ES","og_type":"article","og_title":"RGPD: glosario de t\u00e9rminos de email | Mailgun","og_description":"El Reglamento General de Protecci\u00f3n de Datos (RGPD) es una ley de protecci\u00f3n de la privacidad de los datos de la UE. Descubre su funci\u00f3n en el glosario de t\u00e9rminos de email de Mailgun.","og_url":"https:\/\/www.mailgun.com\/es\/glosario\/rgpd\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","article_modified_time":"2026-09-08T23:10:23+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/es\/glosario\/rgpd\/","url":"https:\/\/www.mailgun.com\/es\/glosario\/rgpd\/","name":"RGPD: glosario de t\u00e9rminos de email | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/es\/#website"},"datePublished":"2025-12-19T17:37:11+00:00","dateModified":"2026-09-08T23:10:23+00:00","description":"El Reglamento General de Protecci\u00f3n de Datos (RGPD) es una ley de protecci\u00f3n de la privacidad de los datos de la UE. Descubre su funci\u00f3n en el glosario de t\u00e9rminos de email de Mailgun.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/es\/glosario\/rgpd\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/es\/glosario\/rgpd\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/es\/glosario\/rgpd\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/es\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.mailgun.com\/es\/glosario\/"},{"@type":"ListItem","position":3,"name":"RGPD"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/es\/#website","url":"https:\/\/www.mailgun.com\/es\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Potentes API de email transaccional que te permiten enviar, recibir y hacer seguimiento de emails, creadas pensando en los desarrolladores. \u00a1Descubre m\u00e1s!","publisher":{"@id":"https:\/\/www.mailgun.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/es\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary\/5516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/media?parent=5516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}