{"id":5519,"date":"2025-12-19T17:39:25","date_gmt":"2025-12-19T17:39:25","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/hard-bounce-4\/"},"modified":"2025-07-13T23:38:17","modified_gmt":"2025-07-13T23:38:17","slug":"hard-bounce","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/hard-bounce\/","title":{"rendered":"Hard bounce"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Hard bounce<\/h1>\n\n\n\n<p>Hay dos tipos de rebotes de email o <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/email-bounces-what-to-do-about-them\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><i>email bounces<\/i><\/a>: <i>hard bounces<\/i> y <i>soft bounces<\/i> (o, lo que es lo mismo, rebotes definitivos y rebotes temporales). Mientras que los <i>soft bounces<\/i> suelen ser interrupciones temporales en la entrega que se suelen resolver con el tiempo, los <i>hard bounces<\/i> son fallos permanentes en la entrega a las bandejas de entrada de los destinatarios.<\/p>\n\n\n\n<p>Un <i>hard bounce<\/i> se puede producir por una direcci\u00f3n de email inv\u00e1lida, un servidor receptor inactivo o porque el mensaje ha sido marcado como spam. Por cualquiera de estas razones, los proveedores de buzones de email (ISP) rechazar\u00e1n el email. Los <i>hard bounces<\/i> indican que una marca tiene una <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/improve-your-bounce-rate\/\" target=\"_tabs\" rel=\"noopener noreferrer\">entregabilidad mala<\/a> y perjudican su entregabilidad futura. Si una marca tiene un historial de <i>hard bounces<\/i>, es menos probable que los ISP coloquen sus emails en las bandejas de entrada de sus suscriptores en el futuro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hard bounce Hay dos tipos de rebotes de email o email bounces: hard bounces y soft bounces (o, lo que es lo mismo, rebotes definitivos y rebotes temporales). Mientras que los soft bounces suelen ser interrupciones temporales en la entrega que se suelen resolver con el tiempo, los hard bounces son fallos permanentes en la [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5519","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hard bounce: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"Un hard bounce es un fallo permanente en la entrega a una bandeja de entrada. Descubre c\u00f3mo te perjudica en el Glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/glosario\/hard-bounce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hard bounce: Glosario de t\u00e9rminos de email | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Un hard bounce es un fallo permanente en la entrega a una bandeja de entrada. Descubre c\u00f3mo te perjudica en el Glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/es\/glosario\/hard-bounce\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/hard-bounce\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/hard-bounce\\\/\",\"name\":\"Hard bounce: Glosario de t\u00e9rminos de email | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\"},\"datePublished\":\"2025-12-19T17:39:25+00:00\",\"description\":\"Un hard bounce es un fallo permanente en la entrega a una bandeja de entrada. Descubre c\u00f3mo te perjudica en el Glosario de t\u00e9rminos de email de Mailgun.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/hard-bounce\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/hard-bounce\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/hard-bounce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Hard bounce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hard bounce: Glosario de t\u00e9rminos de email | Mailgun","description":"Un hard bounce es un fallo permanente en la entrega a una bandeja de entrada. Descubre c\u00f3mo te perjudica en el Glosario de t\u00e9rminos de email de Mailgun.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/es\/glosario\/hard-bounce\/","og_locale":"es_ES","og_type":"article","og_title":"Hard bounce: Glosario de t\u00e9rminos de email | Mailgun","og_description":"Un hard bounce es un fallo permanente en la entrega a una bandeja de entrada. Descubre c\u00f3mo te perjudica en el Glosario de t\u00e9rminos de email de Mailgun.","og_url":"https:\/\/www.mailgun.com\/es\/glosario\/hard-bounce\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/es\/glosario\/hard-bounce\/","url":"https:\/\/www.mailgun.com\/es\/glosario\/hard-bounce\/","name":"Hard bounce: Glosario de t\u00e9rminos de email | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/es\/#website"},"datePublished":"2025-12-19T17:39:25+00:00","description":"Un hard bounce es un fallo permanente en la entrega a una bandeja de entrada. Descubre c\u00f3mo te perjudica en el Glosario de t\u00e9rminos de email de Mailgun.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/es\/glosario\/hard-bounce\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/es\/glosario\/hard-bounce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/es\/glosario\/hard-bounce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/es\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.mailgun.com\/es\/glosario\/"},{"@type":"ListItem","position":3,"name":"Hard bounce"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/es\/#website","url":"https:\/\/www.mailgun.com\/es\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!","publisher":{"@id":"https:\/\/www.mailgun.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/es\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary\/5519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/media?parent=5519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}