{"id":5525,"date":"2025-12-19T19:54:37","date_gmt":"2025-12-19T19:54:37","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/calentamiento-ip\/"},"modified":"2025-07-11T15:53:06","modified_gmt":"2025-07-11T15:53:06","slug":"calentamiento-ip","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/calentamiento-ip\/","title":{"rendered":"Calentamiento de IP"},"content":{"rendered":"<h1>Calentamiento de IP<\/h1>\n<p>El calentamiento de IP es un proceso que consiste en aumentar gradualmente el volumen de los emails enviados desde una direcci\u00f3n IP dedicada. Su objetivo es consolidar la reputaci\u00f3n de un dominio entre los proveedores de servicios de email (ISP). Normalmente, cuando una marca empieza a enviar una gran cantidad de emails de golpe, los ISP desconf\u00edan y marcan su IP como direcci\u00f3n \u00absospechosa de spam\u00bb, ya que se preguntan si esa marca realmente est\u00e1 enviando contenido de calidad a sus destinatarios. Para que esto no ocurra, las marcas tienen que calentar sus IP.<\/p>\n<p>En Mailgun, siempre recomendamos que aumentes progresivamente el volumen de env\u00edos de tu direcci\u00f3n IP o que utilices un servicio de calentamiento de IP de un <i>email service provider<\/i> como el nuestro para asegurarte de que la reputaci\u00f3n de tu IP no se vea afectada cuando empieces a enviar un mayor volumen de emails. Si tienes una mala reputaci\u00f3n de IP, los ISP no aceptar\u00e1n los mensajes que tanto te ha costado crear o se negar\u00e1n a colocarlos en las bandejas de entrada de tus lectores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Calentamiento de IP El calentamiento de IP es un proceso que consiste en aumentar gradualmente el volumen de los emails enviados desde una direcci\u00f3n IP dedicada. Su objetivo es consolidar la reputaci\u00f3n de un dominio entre los proveedores de servicios de email (ISP). Normalmente, cuando una marca empieza a enviar una gran cantidad de emails [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5525","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calentamiento de IP: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"El calentamiento de IP prepara tu IP para enviar muchos emails. 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