{"id":5548,"date":"2025-12-19T20:19:16","date_gmt":"2025-12-19T20:19:16","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/reactivation-email-2\/"},"modified":"2025-07-14T10:03:49","modified_gmt":"2025-07-14T10:03:49","slug":"reactivation-email","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/reactivation-email\/","title":{"rendered":"Reactivation email"},"content":{"rendered":"<h1>Reactivation email<\/h1>\n<p>Los <i>reactivation emails<\/i>, o emails de reactivaci\u00f3n, se env\u00edan a los usuarios que ya no interact\u00faan con una marca (normalmente despu\u00e9s de un periodo de unos tres meses). Aunque un usuario se inscribiera inicialmente para recibir las comunicaciones de una marca, puede que con el tiempo cambie de opini\u00f3n y deje de abrir los emails de marketing. En este momento, la marca puede intentar <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/promote-strategic-email-engagement\/\" target=\"_tabs\" rel=\"noopener noreferrer\">volverlos a atraer<\/a> con cupones promocionales, descuentos y ofertas.<\/p>\n<p>Para identificar a un usuario inactivo o desinteresado, los remitentes analizan ciertas m\u00e9tricas como las tasas de aperturas. Si un usuario no ha abierto ning\u00fan email en los \u00faltimos 90 d\u00edas ni ha hecho clic en ninguna llamada a la acci\u00f3n (CTA) en los \u00faltimos 30 d\u00edas, entonces se considera que est\u00e1 inactivo. Las campa\u00f1as de reactivaci\u00f3n pueden ser eficaces e incentivar al usuario para que vuelva a interactuar.<\/p>\n<p>Para que una lista de contactos se mantenga en forma, todas las campa\u00f1as deber\u00edan incluir <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/sunset-policies-unengaged-recipients\/\" target=\"_tabs\" rel=\"noopener noreferrer\">enlaces para darse de baja<\/a> por si hay usuarios que ya no est\u00e1n interesados y no quieren seguir recibiendo emails.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reactivation email Los reactivation emails, o emails de reactivaci\u00f3n, se env\u00edan a los usuarios que ya no interact\u00faan con una marca (normalmente despu\u00e9s de un periodo de unos tres meses). Aunque un usuario se inscribiera inicialmente para recibir las comunicaciones de una marca, puede que con el tiempo cambie de opini\u00f3n y deje de abrir [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5548","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reactivation email: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"Los reactivation emails se env\u00edan a los usuarios que ya no interact\u00faan con una marca. 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