{"id":5551,"date":"2025-12-19T20:22:40","date_gmt":"2025-12-19T20:22:40","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/return-path-4\/"},"modified":"2025-07-14T10:03:53","modified_gmt":"2025-07-14T10:03:53","slug":"return-path","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/return-path\/","title":{"rendered":"Return path"},"content":{"rendered":"<h1>Return path<\/h1>\n<p>El <i>return path<\/i> se coloca en el encabezado de los emails y se utiliza para especificar a d\u00f3nde se tienen que enviar los <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/email-bounces-what-to-do-about-them\/\" target=\"_tabs\" rel=\"noopener noreferrer\">emails rebotados<\/a>. Es una direcci\u00f3n SMTP diferente de la direcci\u00f3n de env\u00edo. Constituye una buena pr\u00e1ctica para la <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/best-practices-for-successful-email-delivery\/\" target=\"_tabs\" rel=\"noopener noreferrer\">entrega de emails<\/a>, ya que proporciona un lugar al que pueden ir los emails rebotados si no pueden llegar a las bandejas de entrada y te ayuda a evitar enviar notificaciones a las direcciones rebotadas. Sin embargo, por cuestiones de autenticaci\u00f3n, es importante que te asegures de que el dominio del <i>return path<\/i> es el mismo que el dominio de env\u00edo.<\/p>\n<p>Las marcas utilizan un <i>return path<\/i> para almacenar todos los emails rebotados. Esto les ayuda a <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/improve-your-email-delivery-rate\/\" target=\"_tabs\" rel=\"noopener noreferrer\">mejorar su entregabilidad<\/a> y a aumentar su credibilidad ante los proveedores de buzones de email (ISP) como Gmail o Yahoo Mail. El <i>return path<\/i> tambi\u00e9n les ayuda a realizar un seguimiento de los <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/improve-your-bounce-rate\/\" target=\"_tabs\" rel=\"noopener noreferrer\">rebotes de emails<\/a> y a mantener la higiene de su lista de contactos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Return path El return path se coloca en el encabezado de los emails y se utiliza para especificar a d\u00f3nde se tienen que enviar los emails rebotados. Es una direcci\u00f3n SMTP diferente de la direcci\u00f3n de env\u00edo. Constituye una buena pr\u00e1ctica para la entrega de emails, ya que proporciona un lugar al que pueden ir [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5551","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Return path: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"Utiliza un return path para determinar a d\u00f3nde se redirigen los emails rebotados. Descubre m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/glosario\/return-path\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Return path: Glosario de t\u00e9rminos de email | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Utiliza un return path para determinar a d\u00f3nde se redirigen los emails rebotados. Descubre m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/es\/glosario\/return-path\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/return-path\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/return-path\\\/\",\"name\":\"Return path: Glosario de t\u00e9rminos de email | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\"},\"datePublished\":\"2025-12-19T20:22:40+00:00\",\"description\":\"Utiliza un return path para determinar a d\u00f3nde se redirigen los emails rebotados. Descubre m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/return-path\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/return-path\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/return-path\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Return path\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Return path: Glosario de t\u00e9rminos de email | Mailgun","description":"Utiliza un return path para determinar a d\u00f3nde se redirigen los emails rebotados. Descubre m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/es\/glosario\/return-path\/","og_locale":"es_ES","og_type":"article","og_title":"Return path: Glosario de t\u00e9rminos de email | Mailgun","og_description":"Utiliza un return path para determinar a d\u00f3nde se redirigen los emails rebotados. Descubre m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.","og_url":"https:\/\/www.mailgun.com\/es\/glosario\/return-path\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/es\/glosario\/return-path\/","url":"https:\/\/www.mailgun.com\/es\/glosario\/return-path\/","name":"Return path: Glosario de t\u00e9rminos de email | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/es\/#website"},"datePublished":"2025-12-19T20:22:40+00:00","description":"Utiliza un return path para determinar a d\u00f3nde se redirigen los emails rebotados. Descubre m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/es\/glosario\/return-path\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/es\/glosario\/return-path\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/es\/glosario\/return-path\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/es\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.mailgun.com\/es\/glosario\/"},{"@type":"ListItem","position":3,"name":"Return path"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/es\/#website","url":"https:\/\/www.mailgun.com\/es\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!","publisher":{"@id":"https:\/\/www.mailgun.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/es\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary\/5551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/media?parent=5551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}