{"id":5557,"date":"2025-12-19T20:30:00","date_gmt":"2025-12-19T20:30:00","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/opt-in\/"},"modified":"2025-07-11T15:55:30","modified_gmt":"2025-07-11T15:55:30","slug":"opt-in","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/opt-in\/","title":{"rendered":"Opt in"},"content":{"rendered":"<h1>Opt in<\/h1>\n<p>El opt in permite que los usuarios se suscriban a los programas de email en un solo paso. Funciona de la siguiente manera: cuando un usuario accede a una p\u00e1gina web, aparece un cuadro emergente que le pide que se suscriba a las comunicaciones de la marca. Y lo \u00fanico que tiene que hacer el usuario es introducir su direcci\u00f3n de email.<\/p>\n<p>Aunque un opt in sencillo parece una forma r\u00e1pida y sencilla de conseguir nuevos suscriptores, en Mailgun, no creemos que sea una buena idea. En su lugar, recomendamos <a href='\/blog\/email\/double-opt-in-with-php-mailgun\/' target=\"_tabs\" rel=\"noopener noreferrer\">los <i>double opt-in<\/i><\/a>, un proceso que solicita a los nuevos suscriptores que confirmen su direcci\u00f3n de email en su bandeja de entrada. Este paso adicional garantiza que los usuarios introduzcan una direcci\u00f3n de email v\u00e1lida y sin erratas. Adem\u00e1s, tambi\u00e9n verifica que cada direcci\u00f3n de email de tu <a href='\/blog\/deliverability\/how-to-build-an-email-list-the-right-way\/' target=\"_tabs\" rel=\"noopener noreferrer\">lista de contactos<\/a> pertenezca a un destinatario real y no a una spam trap.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opt in El opt in permite que los usuarios se suscriban a los programas de email en un solo paso. Funciona de la siguiente manera: cuando un usuario accede a una p\u00e1gina web, aparece un cuadro emergente que le pide que se suscriba a las comunicaciones de la marca. Y lo \u00fanico que tiene que [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5557","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opt in: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"El opt in permite suscribirse a un programa de email en un solo paso. 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