{"id":5559,"date":"2025-12-19T20:32:10","date_gmt":"2025-12-19T20:32:10","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/sms\/"},"modified":"2025-07-11T15:55:38","modified_gmt":"2025-07-11T15:55:38","slug":"sms","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/sms\/","title":{"rendered":"SMS"},"content":{"rendered":"<h1>SMS<\/h1>\n<p>Los SMS, del ingl\u00e9s <i>Short Message Service<\/i>, facilitan el env\u00edo de mensajes de texto de hasta 160 caracteres. En el email marketing, los SMS se env\u00edan a los dispositivos m\u00f3viles de los usuarios interesados. Estos mensajes pueden ser notificaciones como textos de seguimiento, cupones promocionales o confirmaciones de pedidos.<\/p>\n<p>Las marcas tambi\u00e9n pueden utilizar una aplicaci\u00f3n de SMS como herramienta de IA conversacional para mantenerse al tanto de las interacciones personalizadas que tienen con sus lectores por SMS. Estas aplicaciones facilitan la integraci\u00f3n con los softwares de CRM y los flujos de trabajo del email, y esto permite que las marcas puedan gestionar el env\u00edo de SMS en l\u00ednea a trav\u00e9s de una herramienta de voz sobre protocolo de internet (VoIP, por sus siglas en ingl\u00e9s).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMS Los SMS, del ingl\u00e9s Short Message Service, facilitan el env\u00edo de mensajes de texto de hasta 160 caracteres. En el email marketing, los SMS se env\u00edan a los dispositivos m\u00f3viles de los usuarios interesados. Estos mensajes pueden ser notificaciones como textos de seguimiento, cupones promocionales o confirmaciones de pedidos. Las marcas tambi\u00e9n pueden utilizar [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5559","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMS: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"Un SMS es un mensaje de texto que se env\u00eda a los dispositivos m\u00f3viles de los usuarios. 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