{"id":5570,"date":"2025-12-19T20:41:13","date_gmt":"2025-12-19T20:41:13","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/pixel-seguimiento\/"},"modified":"2025-07-11T15:57:10","modified_gmt":"2025-07-11T15:57:10","slug":"pixel-seguimiento","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/pixel-seguimiento\/","title":{"rendered":"P\u00edxel de seguimiento"},"content":{"rendered":"<h1>P\u00edxel de seguimiento<\/h1>\n<p>Un p\u00edxel de seguimiento (o <i>tracking pixel<\/i>, en ingl\u00e9s) es un p\u00edxel de tama\u00f1o 1:1 generado por una l\u00ednea de c\u00f3digo en un email. Estos p\u00edxeles <a href='\/blog\/email\/email-metrics\/' target=\"_tabs\" rel=\"noopener noreferrer\">realizan un seguimiento del comportamiento de los usuarios<\/a> y les ofrecen un marketing personalizado a lo largo de su navegaci\u00f3n por internet. Las marcas integran p\u00edxeles de seguimiento en el encabezado o el pie de los emails. A diferencia de las cookies, que son muy llamativas y se pueden desactivar, los p\u00edxeles de seguimiento son pr\u00e1cticamente invisibles para los suscriptores.<\/p>\n<p>Los p\u00edxeles de email realizan un seguimiento de lo siguiente:<\/p>\n<ul>\n<li>El dispositivo utilizado para abrir un email.<\/li>\n<li>La cantidad de personas que abren el email.<\/li>\n<li>La cantidad de personas que hicieron clic en alg\u00fan enlace del email.<\/li>\n<li>El tiempo que el email ha estado abierto.<\/li>\n<li>D\u00f3nde y cu\u00e1ndo han abierto los usuarios el email.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>P\u00edxel de seguimiento Un p\u00edxel de seguimiento (o tracking pixel, en ingl\u00e9s) es un p\u00edxel de tama\u00f1o 1:1 generado por una l\u00ednea de c\u00f3digo en un email. Estos p\u00edxeles realizan un seguimiento del comportamiento de los usuarios y les ofrecen un marketing personalizado a lo largo de su navegaci\u00f3n por internet. Las marcas integran p\u00edxeles [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5570","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P\u00edxel de seguimiento: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"Un p\u00edxel de seguimiento es un p\u00edxel de tama\u00f1o 1:1 que se genera e integra con c\u00f3digo en los emails. 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