{"id":5571,"date":"2025-12-19T20:42:05","date_gmt":"2025-12-19T20:42:05","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/email-transaccional\/"},"modified":"2025-07-11T15:57:14","modified_gmt":"2025-07-11T15:57:14","slug":"email-transaccional","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/email-transaccional\/","title":{"rendered":"Email transaccional"},"content":{"rendered":"<h1>Email transaccional<\/h1>\n<p>Un email transaccional se env\u00eda autom\u00e1ticamente cuando se dispara por acciones del usuario, como compras o solicitudes de restablecimiento de contrase\u00f1a. Los correos electr\u00f3nicos transaccionales tambi\u00e9n se env\u00edan cuando una marca necesita compartir informaci\u00f3n con un suscriptor, como confirmaciones de pedido o notificaciones de pago recibido. Suelen ser plantillas personalizadas, ya que solo son relevantes para la acci\u00f3n de un usuario concreto. Como los correos transaccionales est\u00e1n automatizados, la mayor\u00eda de las marcas colaboran con un proveedor de servicios de email (ESP) como Mailgun, que env\u00eda los emails a trav\u00e9s de una <a href='\/solutions\/transactional-email-platform\/' target=\"_tabs\" rel=\"noopener noreferrer\">interfaz de programaci\u00f3n de aplicaciones (API) dise\u00f1ada para los emails transaccionales<\/a><u>.<\/u><\/p>\n<p>No hay que confundir los emails transaccionales con los emails de marketing, que se utilizan para enviar newsletters, anuncios e invitaciones a eventos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email transaccional Un email transaccional se env\u00eda autom\u00e1ticamente cuando se dispara por acciones del usuario, como compras o solicitudes de restablecimiento de contrase\u00f1a. Los correos electr\u00f3nicos transaccionales tambi\u00e9n se env\u00edan cuando una marca necesita compartir informaci\u00f3n con un suscriptor, como confirmaciones de pedido o notificaciones de pago recibido. Suelen ser plantillas personalizadas, ya que solo [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5571","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email transaccional: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"Un email transaccional es un tipo de email que se activa en funci\u00f3n de las acciones de los usuarios. 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