{"id":5573,"date":"2025-12-19T20:43:32","date_gmt":"2025-12-19T20:43:32","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/emails-automaticos\/"},"modified":"2025-07-11T15:57:22","modified_gmt":"2025-07-11T15:57:22","slug":"emails-automaticos","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/emails-automaticos\/","title":{"rendered":"Emails autom\u00e1ticos"},"content":{"rendered":"<h1>Emails autom\u00e1ticos<\/h1>\n<p>Los emails autom\u00e1ticos, tambi\u00e9n conocidos como <a href='\/es\/recursos\/biblioteca-recursos\/glosario\/behavioral-email\/' target=\"_tabs\" rel=\"noopener noreferrer\"><i>behavioral emails<\/i><\/a> o emails transaccionales, son mensajes de email que se env\u00edan de forma autom\u00e1tica, en funci\u00f3n de las acciones de los usuarios o de eventos espec\u00edficos. Se <a href='\/blog\/email\/using-data-build-better-triggered-email-campaigns\/' target=\"_tabs\" rel=\"noopener noreferrer\">basan en los datos<\/a> y comportamientos de los clientes. Por ejemplo, si un usuario compra un producto en una tienda en l\u00ednea, la marca programar\u00e1 un activador de email automation para que env\u00ede un mensaje de confirmaci\u00f3n del pedido.<\/p>\n<p>Otros ejemplos de emails autom\u00e1ticos pueden ser los emails de bienvenida que se env\u00edan a los nuevos suscriptores, los emails de carrito abandonado o las campa\u00f1as de emails de reactivaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emails autom\u00e1ticos Los emails autom\u00e1ticos, tambi\u00e9n conocidos como behavioral emails o emails transaccionales, son mensajes de email que se env\u00edan de forma autom\u00e1tica, en funci\u00f3n de las acciones de los usuarios o de eventos espec\u00edficos. Se basan en los datos y comportamientos de los clientes. Por ejemplo, si un usuario compra un producto en una [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5573","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emails autom\u00e1ticos: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"Los emails autom\u00e1ticos se env\u00edan autom\u00e1ticamente a los usuarios en funci\u00f3n de sus acciones. Lee m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/glosario\/emails-automaticos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emails autom\u00e1ticos: Glosario de t\u00e9rminos de email | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Los emails autom\u00e1ticos se env\u00edan autom\u00e1ticamente a los usuarios en funci\u00f3n de sus acciones. Lee m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/es\/glosario\/emails-automaticos\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/emails-automaticos\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/emails-automaticos\\\/\",\"name\":\"Emails autom\u00e1ticos: Glosario de t\u00e9rminos de email | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\"},\"datePublished\":\"2025-12-19T20:43:32+00:00\",\"description\":\"Los emails autom\u00e1ticos se env\u00edan autom\u00e1ticamente a los usuarios en funci\u00f3n de sus acciones. Lee m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/emails-automaticos\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/emails-automaticos\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/emails-automaticos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/glosario\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Emails autom\u00e1ticos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Emails autom\u00e1ticos: Glosario de t\u00e9rminos de email | Mailgun","description":"Los emails autom\u00e1ticos se env\u00edan autom\u00e1ticamente a los usuarios en funci\u00f3n de sus acciones. Lee m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/es\/glosario\/emails-automaticos\/","og_locale":"es_ES","og_type":"article","og_title":"Emails autom\u00e1ticos: Glosario de t\u00e9rminos de email | Mailgun","og_description":"Los emails autom\u00e1ticos se env\u00edan autom\u00e1ticamente a los usuarios en funci\u00f3n de sus acciones. Lee m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.","og_url":"https:\/\/www.mailgun.com\/es\/glosario\/emails-automaticos\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/es\/glosario\/emails-automaticos\/","url":"https:\/\/www.mailgun.com\/es\/glosario\/emails-automaticos\/","name":"Emails autom\u00e1ticos: Glosario de t\u00e9rminos de email | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/es\/#website"},"datePublished":"2025-12-19T20:43:32+00:00","description":"Los emails autom\u00e1ticos se env\u00edan autom\u00e1ticamente a los usuarios en funci\u00f3n de sus acciones. Lee m\u00e1s en el Glosario de t\u00e9rminos de email de Mailgun.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/es\/glosario\/emails-automaticos\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/es\/glosario\/emails-automaticos\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/es\/glosario\/emails-automaticos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/es\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.mailgun.com\/es\/glosario\/"},{"@type":"ListItem","position":3,"name":"Emails autom\u00e1ticos"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/es\/#website","url":"https:\/\/www.mailgun.com\/es\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!","publisher":{"@id":"https:\/\/www.mailgun.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/es\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary\/5573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/media?parent=5573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}