{"id":5576,"date":"2025-12-19T20:46:14","date_gmt":"2025-12-19T20:46:14","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/unsubscribe-rate-2\/"},"modified":"2025-07-14T10:09:47","modified_gmt":"2025-07-14T10:09:47","slug":"unsubscribe-rate","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/unsubscribe-rate\/","title":{"rendered":"Unsubscribe rate"},"content":{"rendered":"<h1>Unsubscribe rate<\/h1>\n<p>La <i>unsubscribe rate<\/i> o tasa de bajas es el ritmo al cual los usuarios se dan de baja de una lista de email. Es una <a href=\"https:\/\/www.mailgun.com\/blog\/email\/email-metrics\/\" target=\"_tabs\" rel=\"noopener noreferrer\">buena m\u00e9trica<\/a> para evaluar la salud de un programa de email, ya que proporciona informaci\u00f3n estrat\u00e9gica sobre la interacci\u00f3n de los usuarios e indica si los suscriptores encuentran el contenido relevante. La forma de calcular la <i>unsubscribe rate<\/i> es dividiendo la cantidad total de bajas entre la cantidad total de emails entregados y multiplicando el resultado por 100, lo cual nos da una cifra que se expresa en porcentaje. La f\u00f3rmula es la siguiente:<\/p>\n<p><code>(cantidad total de bajas \/ cantidad total de emails entregados) * 100 = <\/code><i>unsubscribe rate<\/i><\/p>\n<p>Por ejemplo, si una marca env\u00eda 5000 emails y 100 suscriptores deciden darse de baja de su lista de emails, la unsubscribe rate es del 2\u00a0%.<\/p>\n<p><code>100 \/ 5000 * 100 = 2\u00a0%<\/code><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unsubscribe rate La unsubscribe rate o tasa de bajas es el ritmo al cual los usuarios se dan de baja de una lista de email. Es una buena m\u00e9trica para evaluar la salud de un programa de email, ya que proporciona informaci\u00f3n estrat\u00e9gica sobre la interacci\u00f3n de los usuarios e indica si los suscriptores encuentran [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false},"class_list":["post-5576","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unsubscribe rate: Glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"La unsubscribe rate permite que las marcas eval\u00faen sus contenidos y sus estrategias de marketing. 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