{"id":5579,"date":"2025-01-28T05:06:01","date_gmt":"2025-01-28T05:06:01","guid":{"rendered":"https:\/\/mgcomdev.wpenginepowered.com\/glossary\/coste-variable\/"},"modified":"2026-09-08T23:09:18","modified_gmt":"2026-09-08T23:09:18","slug":"coste-variable","status":"publish","type":"glossary","link":"https:\/\/www.mailgun.com\/es\/glosario\/coste-variable\/","title":{"rendered":"Coste variable"},"content":{"rendered":"

Coste variable<\/h1>\n

Un coste variable se refiere a un gasto corporativo que aumenta o disminuye en funci\u00f3n de la producci\u00f3n o las ventas de una empresa. Aumenta a medida que la empresa vende o produce m\u00e1s, y viceversa. Son lo opuesto a los costes fijos, que se repiten con regularidad en las operaciones empresariales, independientemente de cu\u00e1nto se produzca o se venda.<\/p>\n

Es importante tener en cuenta los costes variables al crear planes de negocio, planificar campa\u00f1as de marketing o dise\u00f1ar una estrategia para un programa de email. Por ejemplo, las marcas que utilizan proveedores de servicios de env\u00edo de emails (ESP) para realizar env\u00edos masivos de email pueden acabar gastando m\u00e1s, ya que algunos proveedores aumentan los costes si el env\u00edo supera un volumen determinado.<\/p>\n","protected":false},"excerpt":{"rendered":"

Coste variable Un coste variable se refiere a un gasto corporativo que aumenta o disminuye en funci\u00f3n de la producci\u00f3n o las ventas de una empresa. Aumenta a medida que la empresa vende o produce m\u00e1s, y viceversa. Son lo opuesto a los costes fijos, que se repiten con regularidad en las operaciones empresariales, independientemente […]<\/p>\n","protected":false},"author":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-5579","glossary","type-glossary","status-publish","hentry"],"acf":[],"yoast_head":"\nCoste variable: glosario de t\u00e9rminos de email | Mailgun<\/title>\n<meta name=\"description\" content=\"Un coste variable es un gasto empresarial que aumenta o disminuye en funci\u00f3n de la producci\u00f3n o las ventas. 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