{"id":16949,"date":"2026-08-21T03:50:20","date_gmt":"2026-08-21T03:50:20","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/guides\/comprender-la-entregabilidad-del-email\/"},"modified":"2026-08-21T03:50:20","modified_gmt":"2026-08-21T03:50:20","slug":"comprender-la-entregabilidad-del-email","status":"publish","type":"guides","link":"https:\/\/www.mailgun.com\/es\/recursos\/guias\/comprender-la-entregabilidad-del-email\/","title":{"rendered":"Comprender la entregabilidad del email"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" id=\"block-db1c43218d2c60d009cf5a927c763adf\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Qu\u00e9 incluye<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">En esta gu\u00eda, encontrar\u00e1s:<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p>Qu\u00e9 es la entregabilidad del email y por qu\u00e9 es importante<\/p><\/li><li><p>C\u00f3mo mantener altas tasas de interacci\u00f3n en tu lista de contactos<\/p><\/li><li><p>C\u00f3mo mitigar los riesgos de las quejas por spam y las listas de bloqueados<\/p><\/li><li><p>C\u00f3mo trabajar con diferentes proveedores de servicios de internet (ISP) y sus diferentes requisitos<\/p><\/li><li><p>C\u00f3mo escalar eficazmente tu volumen de env\u00edo para proteger tu entregabilidad<\/p><\/li><li><p>C\u00f3mo Mailgun puede ayudarte a adaptarte al cambiante panorama del email<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"450\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Understanding-Email-Deliverability.png\" class=\"img-fluid\" alt=\"Imagen para En esta gu\u00eda, encontrar\u00e1s:\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Understanding-Email-Deliverability.png 1296w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Understanding-Email-Deliverability-300x209.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Understanding-Email-Deliverability-1024x712.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Understanding-Email-Deliverability-768x534.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\"  id=\"form\" class=\"section section-py form-block bg-light\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-center\">\r\n                <div class=\"col-12 col-lg-8 justify-content-center\">\r\n\r\n                    <div class=\"\">\r\n\r\n\r\n                        <div class=\"form-block-container shadow-lg bg-body px-5 py-7 p-md-9\" data-theme=\"light\">\r\n\r\n                            \r\n\r\n                                <!-- MARKETING CLOUD Form Container -- Start -->\r\n                                <div class=\"marketing-cloud-form-container\">\r\n                                                                            <div class=\"form-content mb-3\">\r\n                                                                                            <h2 class=\"h5 mb-3\">Descarga la gu\u00eda<\/h2>\r\n                                                                                                                                <\/div>\r\n\r\n                                    \r\n\r\n                                    \r\n                                    <iframe\r\n                                        id=\"marketing-cloud-form\"\r\n                                        class=\"marketing-cloud-iframe\"\r\n                                        data-iframe-params=\"utm_source,utm_medium,utm_campaign,utm_term,utm_content,transid,gclid,intcmp,msclkid,sinch_rudderstack_id,sinch_ga4_client_id\"\r\n                                        src=\"https:\/\/cloud.m.sinch.com\/sinchform1_0?referrer=https%3A%2F%2Fwww.mailgun.com%2Fes%2Fwp-json%2Fwp%2Fv2%2Fguides%2F16949&#038;lang=es&#038;theme=www.mailgun.com\"\r\n                                        title=\"Descarga la gu\u00eda\"\r\n                                        style=\"width: 100%;\">\r\n                                    <\/iframe>\r\n                                <\/div>\r\n                                <!-- MARKETING CLOUD Container -- Start -->\r\n\r\n\r\n                                                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-5a6d70dd30b8b9046ab6f9f518526c3f\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center  justify-content-center text-center\">\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\"\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    \u00a1Mantenme informado\/a! Recibe las \u00faltimas novedades de Mailgun directamente en tu bandeja de entrada.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-6042\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-6042\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-7300\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-7300\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Env\u00edame la newsletter. Acepto expresamente recibir la newsletter y s\u00e9 que puedo darme de baja f\u00e1cilmente en cualquier momento.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    \u00a1Revisa mensualmente tu bandeja de entrada para recibir la newsletter de Mailgun!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-c7d62d212ad2330071cad07bf0573691\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Comprender la entregabilidad del email<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Descubre las complejidades de llegar a la bandeja de entrada<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>El mundo del email est\u00e1 creciendo a un ritmo alarmante. Hoy en d\u00eda, hay aproximadamente cuatro mil millones de usuarios de email en el mundo, y se espera que esa cifra crezca a 4300 millones de usuarios para 2023. Con m\u00e1s de la mitad de la poblaci\u00f3n mundial usando el email, dominarlo es clave para el crecimiento de tu negocio.<\/p><p><b>Enviar a un buz\u00f3n es f\u00e1cil, pero enviar a la bandeja de entrada es una historia completamente diferente<\/b>. Aqu\u00ed es donde entra la entregabilidad.<\/p><p>Para tener una gran entregabilidad, necesitas tener una excelente reputaci\u00f3n, y eso solo se puede lograr a trav\u00e9s de un programa de email correctamente implementado. Entonces, \u00bfc\u00f3mo te mantienes en el lado correcto de la ecuaci\u00f3n de la entregabilidad?<\/p><p class=\"mb-0\">Este ebook \u2018Comprender la entregabilidad del email\u2019 ha sido escrito por nuestro equipo de expertos en email de Mailgun para ayudarte a descifrar las complejidades de lo que hace que tus emails lleguen a la bandeja de entrada.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":90,"featured_media":8075,"menu_order":0,"template":"","meta":{"_acf_changed":true},"guides_category":[18],"class_list":["post-16949","guides","type-guides","status-publish","has-post-thumbnail","hentry","guides_category-guide"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comprender la entregabilidad del email - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Para tener una gran entregabilidad, necesitas tener una excelente reputaci\u00f3n, y eso solo se puede lograr a trav\u00e9s de un programa de email correctamente implementado. 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