{"id":16950,"date":"2024-06-03T06:41:00","date_gmt":"2024-06-03T06:41:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/guides\/email-comunicacion-cadena-suministro\/"},"modified":"2026-08-21T03:50:22","modified_gmt":"2026-08-21T03:50:22","slug":"email-comunicacion-cadena-suministro","status":"publish","type":"guides","link":"https:\/\/www.mailgun.com\/es\/recursos\/guias\/email-comunicacion-cadena-suministro\/","title":{"rendered":"Por qu\u00e9 el email es el secreto para una cadena de suministro minorista m\u00e1s fuerte"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" id=\"block-3617810515a90e793232cfb9236b647b\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Qu\u00e9 incluye<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">En esta gu\u00eda, encontrar\u00e1s:<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p>C\u00f3mo el email puede ayudar a los minoristas a minimizar las interrupciones en la cadena de suministro<\/p><\/li><li><p>C\u00f3mo automatizar mensajes para mejorar la comunicaci\u00f3n en toda la cadena de suministro<\/p><\/li><li><p>Qu\u00e9 mensajes de email y campa\u00f1as incluir en tu plan para una experiencia del cliente positiva<\/p><\/li><\/ul>\r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/pdf\/Mailgun_Retail_Supply_Chain.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >Descarga la gu\u00eda<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"450\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Secret-Stronger-Retail-Supply-Chain.png\" class=\"img-fluid\" alt=\"Imagen para En esta gu\u00eda, encontrar\u00e1s:\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Secret-Stronger-Retail-Supply-Chain.png 1296w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Secret-Stronger-Retail-Supply-Chain-300x209.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Secret-Stronger-Retail-Supply-Chain-1024x712.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Guide-Secret-Stronger-Retail-Supply-Chain-768x534.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    \u00a1Mantenme informado\/a! Recibe las \u00faltimas novedades de Mailgun directamente en tu bandeja de entrada.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-9092\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-9092\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-2910\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-2910\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Env\u00edame la newsletter. Acepto expresamente recibir la newsletter y s\u00e9 que puedo darme de baja f\u00e1cilmente en cualquier momento.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    \u00a1Revisa mensualmente tu bandeja de entrada para recibir la newsletter de Mailgun!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-ab25409413889f61149896e806f5e08c\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Por qu\u00e9 el email es el secreto para una cadena de suministro minorista m\u00e1s fuerte<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h4\">Mejora la comunicaci\u00f3n de la cadena de suministro desde los fabricantes hasta los consumidores<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>\u00bfTodav\u00eda tienes pesadillas con la locura de la cadena de suministro de la temporada de compras navide\u00f1as de 2021? Los desaf\u00edos de la cadena de suministro amenazaron con ser el Grinch durante las fiestas, pero la crisis todav\u00eda est\u00e1 causando dolores de cabeza a minoristas y consumidores. Aunque ciertamente vivimos en tiempos sin precedentes, los \u00faltimos a\u00f1os han sido una llamada de atenci\u00f3n para muchos minoristas. Quiz\u00e1s la mayor lecci\u00f3n es que <b>la comunicaci\u00f3n es clave<\/b>.<\/p><p>El email es tan omnipresente que es f\u00e1cil olvidar el rol que juega para mantener las cosas en marcha y estar en contacto con los socios de la cadena de suministro y los consumidores. El email es un h\u00e9roe an\u00f3nimo del marketing y la comunicaci\u00f3n, y tambi\u00e9n es un arma secreta que puede ayudarte a evitar desastres en la cadena de suministro. <\/p><p class=\"mb-0\">En \u2018Por qu\u00e9 el email es el secreto para una cadena de suministro minorista m\u00e1s fuerte\u2019, analizamos m\u00e1s de cerca c\u00f3mo la automatizaci\u00f3n de emails ayuda a los minoristas a superar interrupciones inesperadas y c\u00f3mo puedes mejorar las comunicaciones de tu marca.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/pdf\/Mailgun_Retail_Supply_Chain.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >Descarga la gu\u00eda<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":90,"featured_media":8087,"menu_order":0,"template":"","meta":{"_acf_changed":true},"guides_category":[18],"class_list":["post-16950","guides","type-guides","status-publish","has-post-thumbnail","hentry","guides_category-guide"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 el email es el secreto para una cadena de suministro minorista m\u00e1s fuerte - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Descubre cu\u00e1n esencial es el email no solo como medio de comunicaci\u00f3n, sino como una forma de automatizar procesos desde el fabricante hasta el minorista y el consumidor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/recursos\/guias\/email-comunicacion-cadena-suministro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 el email es el secreto para una cadena de suministro minorista m\u00e1s fuerte - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Descubre cu\u00e1n esencial es el email no solo como medio de comunicaci\u00f3n, sino como una forma de automatizar procesos desde el fabricante hasta el minorista y el consumidor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/es\/recursos\/guias\/email-comunicacion-cadena-suministro\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T03:50:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG_-_Nav_Card_-_Guide_-_Retail_supply_chain.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/recursos\\\/guias\\\/email-comunicacion-cadena-suministro\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/recursos\\\/guias\\\/email-comunicacion-cadena-suministro\\\/\",\"name\":\"Por qu\u00e9 el email es el secreto para una cadena de suministro minorista m\u00e1s fuerte - Transactional Email API Service For Developers | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/recursos\\\/guias\\\/email-comunicacion-cadena-suministro\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/recursos\\\/guias\\\/email-comunicacion-cadena-suministro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG_-_Nav_Card_-_Guide_-_Retail_supply_chain.png\",\"datePublished\":\"2024-06-03T06:41:00+00:00\",\"dateModified\":\"2026-08-21T03:50:22+00:00\",\"description\":\"Descubre cu\u00e1n esencial es el email no solo como medio de comunicaci\u00f3n, sino como una forma de automatizar procesos desde el fabricante hasta el minorista y el consumidor.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/recursos\\\/guias\\\/email-comunicacion-cadena-suministro\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/es\\\/recursos\\\/guias\\\/email-comunicacion-cadena-suministro\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/recursos\\\/guias\\\/email-comunicacion-cadena-suministro\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG_-_Nav_Card_-_Guide_-_Retail_supply_chain.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/MG_-_Nav_Card_-_Guide_-_Retail_supply_chain.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/recursos\\\/guias\\\/email-comunicacion-cadena-suministro\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/recursos\\\/guias\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Por qu\u00e9 el email es el secreto para una cadena de suministro minorista m\u00e1s fuerte\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Por qu\u00e9 el email es el secreto para una cadena de suministro minorista m\u00e1s fuerte - Transactional Email API Service For Developers | Mailgun","description":"Descubre cu\u00e1n esencial es el email no solo como medio de comunicaci\u00f3n, sino como una forma de automatizar procesos desde el fabricante hasta el minorista y el consumidor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/es\/recursos\/guias\/email-comunicacion-cadena-suministro\/","og_locale":"es_ES","og_type":"article","og_title":"Por qu\u00e9 el email es el secreto para una cadena de suministro minorista m\u00e1s fuerte - Transactional Email API Service For Developers | Mailgun","og_description":"Descubre cu\u00e1n esencial es el email no solo como medio de comunicaci\u00f3n, sino como una forma de automatizar procesos desde el fabricante hasta el minorista y el consumidor.","og_url":"https:\/\/www.mailgun.com\/es\/recursos\/guias\/email-comunicacion-cadena-suministro\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","article_modified_time":"2026-08-21T03:50:22+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG_-_Nav_Card_-_Guide_-_Retail_supply_chain.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/es\/recursos\/guias\/email-comunicacion-cadena-suministro\/","url":"https:\/\/www.mailgun.com\/es\/recursos\/guias\/email-comunicacion-cadena-suministro\/","name":"Por qu\u00e9 el email es el secreto para una cadena de suministro minorista m\u00e1s fuerte - Transactional Email API Service For Developers | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailgun.com\/es\/recursos\/guias\/email-comunicacion-cadena-suministro\/#primaryimage"},"image":{"@id":"https:\/\/www.mailgun.com\/es\/recursos\/guias\/email-comunicacion-cadena-suministro\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG_-_Nav_Card_-_Guide_-_Retail_supply_chain.png","datePublished":"2024-06-03T06:41:00+00:00","dateModified":"2026-08-21T03:50:22+00:00","description":"Descubre cu\u00e1n esencial es el email no solo como medio de comunicaci\u00f3n, sino como una forma de automatizar procesos desde el fabricante hasta el minorista y el consumidor.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/es\/recursos\/guias\/email-comunicacion-cadena-suministro\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/es\/recursos\/guias\/email-comunicacion-cadena-suministro\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailgun.com\/es\/recursos\/guias\/email-comunicacion-cadena-suministro\/#primaryimage","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG_-_Nav_Card_-_Guide_-_Retail_supply_chain.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG_-_Nav_Card_-_Guide_-_Retail_supply_chain.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/es\/recursos\/guias\/email-comunicacion-cadena-suministro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/es\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.mailgun.com\/es\/recursos\/guias\/"},{"@type":"ListItem","position":3,"name":"Por qu\u00e9 el email es el secreto para una cadena de suministro minorista m\u00e1s fuerte"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/es\/#website","url":"https:\/\/www.mailgun.com\/es\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!","publisher":{"@id":"https:\/\/www.mailgun.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/es\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/guides\/16950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/types\/guides"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/users\/90"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/media\/8087"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/media?parent=16950"}],"wp:term":[{"taxonomy":"guides_category","embeddable":true,"href":"https:\/\/www.mailgun.com\/es\/wp-json\/wp\/v2\/guides_category?post=16950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}