{"id":16854,"date":"2024-06-03T07:56:00","date_gmt":"2024-06-03T07:56:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/research\/email-experiencia-del-cliente\/"},"modified":"2026-08-21T03:07:13","modified_gmt":"2026-08-21T03:07:13","slug":"email-experiencia-del-cliente","status":"publish","type":"research","link":"https:\/\/www.mailgun.com\/es\/recursos\/estudio\/email-experiencia-del-cliente\/","title":{"rendered":"El email y la experiencia del cliente"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-9\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Informe de investigaci\u00f3n<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 display-3\">\r\n                                El email y la experiencia del cliente                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">C\u00f3mo ofrecer lo que los consumidores quieren.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-28329fd6c9e1ecf16d4671257fa47b09\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Qu\u00e9 incluye<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">En este informe exclusivo, encontrar\u00e1s:<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">C\u00f3mo crear una mejor experiencia del cliente utilizando el programa de email de tu organizaci\u00f3n.<\/p><\/li><li><p class=\"mb-0\">C\u00f3mo crear una mejor experiencia del cliente utilizando el programa de email de tu organizaci\u00f3n.<\/p><\/li><li><p>Por qu\u00e9 los consumidores dicen que deciden suscribirse, abrir e interactuar con los emails.<\/p><\/li><li><p>H\u00e1bitos y rutinas diarios vinculados a la bandeja de entrada de email.<\/p><\/li><li><p>Diferentes expectativas para la comunicaci\u00f3n por email promocional y transaccional.<\/p><\/li><li><p>Principales proveedores de servicios de email, preferencias de dispositivos, informaci\u00f3n omnicanal y m\u00e1s.<\/p><\/li><\/ul>\r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/www.mailgun.com\/es\/wp-content\/uploads\/pdf\/RR-MG-Customer-Experience.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >Descarga el informe<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"450\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Email-Customer-Experience.png\" class=\"img-fluid\" alt=\"Imagen para En este informe exclusivo, encontrar\u00e1s:\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Email-Customer-Experience.png 1296w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Email-Customer-Experience-300x209.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Email-Customer-Experience-1024x712.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Email-Customer-Experience-768x534.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    \u00a1Mantenme informado\/a! Recibe las \u00faltimas novedades de Mailgun directamente en tu bandeja de entrada.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-9840\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-9840\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-3903\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-3903\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Env\u00edame la newsletter. Acepto expresamente recibir la newsletter y s\u00e9 que puedo darme de baja f\u00e1cilmente en cualquier momento.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    \u00a1Revisa mensualmente tu bandeja de entrada para recibir la newsletter de Mailgun!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-d797f6be06ad96e2d950c0ecf749ee66\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">El email y la experiencia del cliente<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h4\">\u00bfEst\u00e1s cumpliendo las expectativas de los consumidores en bandejas de entrada abarrotadas?<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Aqu\u00ed tienes dos hechos innegables sobre la comunicaci\u00f3n de marca: los consumidores prefieren el email sobre otros canales, pero tambi\u00e9n est\u00e1n lidiando con m\u00e1s mensajes de marcas que nunca.<\/p><p>La encuesta global de Sinch Mailgun a m\u00e1s de 2000 consumidores revel\u00f3 que alrededor del <b>75 % dice que quiere recibir noticias de las marcas en sus bandejas de entrada de email<\/b>. Eso se aplica tanto a los mensajes promocionales como a los transaccionales. El desaf\u00edo interminable para los remitentes es lograr que las personas interact\u00faen.<\/p><p>Aunque la mayor\u00eda de los consumidores reciben m\u00e1s de 10 emails de marcas todos los d\u00edas, solo una fracci\u00f3n de esos mensajes llega a abrirse. <b>\u00bfC\u00f3mo puede tu organizaci\u00f3n maximizar su retorno de la inversi\u00f3n (ROI) en el email mientras aumenta la satisfacci\u00f3n del cliente?<\/b> Desc\u00fabrelo al descargar este informe exclusivo.<\/p><p class=\"mb-0\">Te mostraremos los factores motivadores detr\u00e1s de por qu\u00e9 las personas dicen que se registran para recibir tus emails, por qu\u00e9 deciden abrir emails de marcas y qu\u00e9 las persuade finalmente a actuar. Adem\u00e1s, descubre informaci\u00f3n sobre el impacto de la llegada a la bandeja de entrada, as\u00ed como el rol del email en el marketing omnicanal al explorar el informe completo de Sinch Mailgun.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/www.mailgun.com\/es\/wp-content\/uploads\/pdf\/RR-MG-Customer-Experience.pdf\"  class=\"btn btn-secondary btn-lg btn-animated\" >Descarga el informe<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":8099,"template":"","meta":{"_acf_changed":true},"class_list":["post-16854","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Informe de investigaci\u00f3n: El email y la experiencia del cliente 2024 - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"\u00bfCu\u00e1l es el rol del email en la experiencia del cliente? 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