{"id":16914,"date":"2024-04-05T10:00:00","date_gmt":"2024-04-05T10:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/research\/estudio-tei-forrester\/"},"modified":"2026-09-14T14:58:09","modified_gmt":"2026-09-14T14:58:09","slug":"estudio-tei-forrester","status":"publish","type":"research","link":"https:\/\/www.mailgun.com\/es\/recursos\/estudio\/estudio-tei-forrester\/","title":{"rendered":"[Estudio de Forrester] El impacto econ\u00f3mico total de Mailgun"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-9\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Estudio de Forrester<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                [Estudio de Forrester] El impacto econ\u00f3mico total de Mailgun                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Descubre c\u00f3mo Mailgun puede ayudarte a impulsar el ROI de tu programa de email.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"form\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Qu\u00e9 incluye<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">En este estudio de Forrester, aprender\u00e1s:<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p>C\u00f3mo mejorar la llegada a la bandeja de entrada con Mailgun gener\u00f3 cientos de miles de d\u00f3lares en ingresos incrementales gracias a una mejor entregabilidad y mayores tasas de apertura \u00fanicas.<\/p><\/li><li><p>Por qu\u00e9 asociarse con Mailgun ayud\u00f3 a los remitentes a ahorrar tiempo y dinero, reduciendo a la mitad el tiempo necesario para solucionar problemas de entregabilidad del email.<\/p><\/li><li><p>C\u00f3mo las organizaciones empresariales usan Mailgun para reducir el coste promedio de enviar email en un 50 %.<\/p><\/li><li><p>C\u00f3mo una organizaci\u00f3n logr\u00f3 un ROI del 264 % en tres a\u00f1os con Mailgun y, al mismo tiempo, fortaleci\u00f3 la resiliencia de la marca y acort\u00f3 el tiempo de entrega.<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"450\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Economic-Impact-Forrester.png\" class=\"img-fluid\" alt=\"Imagen para En este estudio de Forrester, aprender\u00e1s:\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Economic-Impact-Forrester.png 1296w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Economic-Impact-Forrester-300x209.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Economic-Impact-Forrester-1024x712.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/MG-Report-Economic-Impact-Forrester-768x534.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\"  id=\"form\" class=\"section section-py form-block bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row justify-content-center\">\r\n                <div class=\"col-12 col-lg-8 justify-content-center\">\r\n\r\n                    <div class=\"\">\r\n\r\n\r\n                        <div class=\"form-block-container shadow-lg bg-body px-5 py-7 p-md-9\" data-theme=\"light\">\r\n\r\n                            \r\n\r\n                                <!-- MARKETING CLOUD Form Container -- Start -->\r\n                                <div class=\"marketing-cloud-form-container\">\r\n                                                                            <div class=\"form-content mb-3\">\r\n                                                                                            <h2 class=\"h5 mb-3\">Descarga el estudio:<\/h2>\r\n                                                                                                                                <\/div>\r\n\r\n                                    \r\n\r\n                                    \r\n                                    <iframe\r\n                                        id=\"marketing-cloud-form\"\r\n                                        class=\"marketing-cloud-iframe\"\r\n                                        data-iframe-params=\"utm_source,utm_medium,utm_campaign,utm_term,utm_content,transid,gclid,intcmp,msclkid,sinch_rudderstack_id,sinch_ga4_client_id\"\r\n                                        src=\"https:\/\/cloud.m.sinch.com\/sinchform1_0?referrer=https%3A%2F%2Fwww.mailgun.com%2Fes%2Fwp-json%2Fwp%2Fv2%2Fresearch%2F16914&#038;lang=es&#038;theme=www.mailgun.com\"\r\n                                        title=\"Descarga el estudio:\"\r\n                                        style=\"width: 100%;\">\r\n                                    <\/iframe>\r\n                                <\/div>\r\n                                <!-- MARKETING CLOUD Container -- Start -->\r\n\r\n\r\n                                                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"form\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center  justify-content-center text-center\">\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\"\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    \u00a1Mantenme informado\/a! Recibe las \u00faltimas novedades de Mailgun directamente en tu bandeja de entrada.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-2116\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-2116\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-6554\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-6554\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Env\u00edame la newsletter. Acepto expresamente recibir la newsletter y s\u00e9 que puedo darme de baja f\u00e1cilmente en cualquier momento.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    \u00a1Revisa mensualmente tu bandeja de entrada para recibir la newsletter de Mailgun!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-f6bdee7dd7356a680843c45c66640e44\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">El Total Economic Impact\u2122 de Mailgun<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Aumenta los retornos y la interacci\u00f3n con los clientes con Sinch Mailgun<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>A medida que las empresas buscan retener y captar clientes, la comunicaci\u00f3n por email sigue siendo un pilar central de una estrategia digital centrada en el cliente. Pero para que los mensajes de email sean efectivos a la hora de atraer ventas y aumentar el reconocimiento de la marca, primero deben ser entregados. Adoptar la infraestructura de env\u00edo de email adecuada garantizar\u00e1 una alta entregabilidad a la vez que proteger\u00e1 la reputaci\u00f3n como remitente y preservar\u00e1 las relaciones por email, lo que mejorar\u00e1 eficazmente la llegada a la bandeja de entrada y aumentar\u00e1 los ingresos generados por email.<\/p><p>Mailgun encarg\u00f3 a Forrester Consulting realizar un estudio del Total Economic Impact\u2122 (TEI) para examinar el retorno de la inversi\u00f3n (ROI) potencial que las empresas suelen obtener al implementar Mailgun. Forrester Consulting analiz\u00f3 el ahorro de costes y los beneficios comerciales que ofrece Mailgun y descubri\u00f3 que, al utilizar la plataforma, una organizaci\u00f3n compuesta basada en los clientes entrevistados logr\u00f3 un ROI del 264 % y un valor actual neto de 454 000 $ en un per\u00edodo de tres a\u00f1os.<\/p><p>Descarga el estudio Total Economic Impact de Forrester de 2023 para descubrir c\u00f3mo Sinch Mailgun ayuda a las empresas a sacar m\u00e1s provecho de su programa de email aumentando la entrega y las tasas de apertura \u00fanicas y mitigando los problemas de entregabilidad del email que tanto tiempo consumen.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"#form\"  class=\"btn btn-secondary btn-lg btn-animated scrollme\" >Descarga el informe<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":90,"featured_media":8103,"template":"","meta":{"_acf_changed":true},"class_list":["post-16914","research","type-research","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Estudio de Forrester] El impacto econ\u00f3mico total de Mailgun - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Forrester llev\u00f3 a cabo un estudio TEI para examinar el ROI potencial de Mailgun. 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