{"id":12954,"date":"2025-06-26T02:39:22","date_gmt":"2025-06-26T02:39:22","guid":{"rendered":"https:\/\/www.mailgun.com\/state-of-email-deliverability\/chapter\/yahoogle-bulk-senders-2\/"},"modified":"2026-04-30T03:05:10","modified_gmt":"2026-04-30T03:05:10","slug":"yahoogle-bulk-senders","status":"publish","type":"soed-chapter","link":"https:\/\/www.mailgun.com\/es\/state-of-email-deliverability\/chapter\/yahoogle-bulk-senders\/","title":{"rendered":"El a\u00f1o de Yahooglesoft"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">63 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">de los remitentes estaban al menos algo familiarizados con los nuevos requisitos.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">49,5 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">de los remitentes que conoc\u00edan los nuevos requisitos hicieron cambios en sus programas de email como respuesta.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">79 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">de los remitentes que hicieron cambios actualizaron los protocolos de autenticaci\u00f3n de email.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">64 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">de los remitentes creen que los nuevos requisitos son necesarios o beneficiosos para el futuro del email.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">Conclusiones clave sobre los requisitos para remitentes de Yahoo y Gmail<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Cuando dos gigantes tecnol\u00f3gicos como Google y Yahoo <a href=\"https:\/\/blog.google\/products\/gmail\/gmail-security-authentication-spam-protection\/\" target=\"_blank\" rel=\"noopener noreferrer\">hacen un anuncio juntos<\/a>, todo el mundo suele prestar atenci\u00f3n. As\u00ed ocurri\u00f3 a finales de 2023, cuando muchos remitentes se enteraron de que deb\u00edan cumplir requisitos m\u00e1s estrictos para seguir llegando a las bandejas de entrada de Gmail y Yahoo Mail.<\/p><p>Como si se tratara de una especie de superpareja de proveedores de buzones de correo, los requisitos hasta se ganaron un apodo. Estas actualizaciones, denominadas \u00abYahoogle\u00bb, llevaron a muchos remitentes y plataformas de email a realizar cambios. \u00bfPero cu\u00e1l era el objetivo?<\/p><p class=\"mb-0\">Cuando los requisitos se publicaron por primera vez, encuestamos a los remitentes sobre las nuevas normas y les preguntamos si eran importantes y c\u00f3mo afectaban a su comportamiento y a sus opiniones.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-78e212d96fa531d55166c262c8f5492c\">\r\n            \u00abLa cifra no es 5000, ni 6000, ni 4000. Si env\u00edas 4999 mensajes, tienes que seguir cumpliendo los requisitos igualmente. Si env\u00edas el mismo email a mucha gente, eres un remitente masivo\u00bb.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Marcel-Becker.png\" alt=\"Photo of Marcel Becker\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-78e212d96fa531d55166c262c8f5492c\">\r\n                        Marcel Becker                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Director s\u00e9nior de Gesti\u00f3n de Productos en Yahoo<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">Resumen de los nuevos requisitos para remitentes<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Aunque para algunos Yahoogle fue un gran acontecimiento, otros ni siquiera se enteraron de la noticia. Para muchos con vol\u00famenes bajos de env\u00edo de emails, no hab\u00eda mucho que actualizar. <b>Gmail y Yahoo se centraban principalmente en las pr\u00e1cticas de los remitentes de emails masivos.<\/b> <a href=\"https:\/\/support.google.com\/a\/answer\/81126?hl=en#zippy=%2Crequirements-for-sending-or-more-messages-per-day\" target=\"_blank\" rel=\"noopener noreferrer\">Google define a un remitente masivo<\/a> como cualquiera que env\u00ede unos 5000 mensajes al d\u00eda a cuentas personales de Gmail.<\/p><p class=\"mb-0\">No te obsesiones con una cifra concreta. 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          \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfZmNlNDgxNjJhYWRkYjFmM2ExOWZmNDRiZWMxMzM4MWQ = \"highcharts_block_YmxvY2tfZmNlNDgxNjJhYWRkYjFmM2ExOWZmNDRiZWMxMzM4MWQ\";\r\n            \/\/     chartInit_block_YmxvY2tfZmNlNDgxNjJhYWRkYjFmM2ExOWZmNDRiZWMxMzM4MWQ(chartID_block_YmxvY2tfZmNlNDgxNjJhYWRkYjFmM2ExOWZmNDRiZWMxMzM4MWQ);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Si observamos los vol\u00famenes de env\u00edo mensuales individuales, est\u00e1 claro que los remitentes de grandes vol\u00famenes estaban m\u00e1s familiarizados con los cambios. El 84 % de los remitentes con un volumen mensual superior a un mill\u00f3n de emails al mes estaban al menos algo familiarizados. Lo mismo ocurre con el 81,5 % de los remitentes con vol\u00famenes mensuales de entre 100 000 y un mill\u00f3n.<\/p><p>Incluso entre los que tienen los vol\u00famenes de env\u00edo m\u00e1s bajos, m\u00e1s de la mitad de los encuestados (55 %) hab\u00eda o\u00eddo hablar, al menos, de los requisitos de Yahoo y Google.<\/p><p>La investigaci\u00f3n de Sinch Mailgun tambi\u00e9n descubri\u00f3 que casi la mitad de todos los remitentes (49,5 %) que conoc\u00edan las actualizaciones de las directrices para remitentes de Yahoo y Google realizaron cambios espec\u00edficos en sus programas de email como respuesta. Estos cambios sol\u00edan implicar tres cosas:<\/p><p>1. Implementaci\u00f3n de protocolos de autenticaci\u00f3n de email (SPF, DKIM y DMARC).<\/p><p>2. Activaci\u00f3n de la funcionalidad de cancelaci\u00f3n de suscripci\u00f3n con un solo clic.<\/p><p>3. Mantenimiento de las tasas de quejas de spam por debajo de un umbral del 0,3 %.<\/p><p class=\"mb-0\">A continuaci\u00f3n, explicaremos brevemente cada una de estas actualizaciones. Encontrar\u00e1s m\u00e1s informaci\u00f3n en el <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/gmail-and-yahoo-inbox-updates-2024\/\" target=\"_blank\" rel=\"noopener noreferrer\">art\u00edculo de Sinch Mailgun sobre las protecciones de la bandeja de entrada de 2024<\/a>.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=d_Gju38buII\" class=\"lazy-video-link\" data-lazy-video=\"d_Gju38buII\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/d_Gju38buII\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/d_Gju38buII\/maxresdefault.jpg\" alt=\"Why DMARC is now mandatory for bulk email senders (and why your mom needs it)\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=d_Gju38buII#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/d_Gju38buII\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/d_Gju38buII\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=d_Gju38buII\",\n    \"name\": \"Why DMARC is now mandatory for bulk email senders (and why your mom needs it)\",\n    \"description\": \"Email authentication requirements are more than just technical hurdles \\u2013 they're essential steps toward creating a more secure email ecosystem. In this video, Kate Nowrouzi explains why Yahoo and Gmail have a new sender requirement that makes the DMARC specification a mandatory part of email authentication. If you are bulk sender, and you want to reach Yahoo and Gmail users, you better be sure that DMARC is implemented. Here\\u2019s why... \\n\\nDMARC (Domain-based Message Authentication, Reporting and Conformance) is the best defense the email industry has against phishing and brand spoofing in the inbox. Scammers have gotten very good at designing emails that look and read as if they came from trusted brands. Kate describes exactly how someone\\u2019s mother could easily be confused by email spoofing. But the truth is, even the savviest subscribers fall prey to these sophisticated scams. When enforced, DMARC can help prevent malicious emails from ever getting delivered. \\n\\nWatch now to find out more about why DMARC makes the email inbox a safer place, building trust between email senders, recipients, and mailbox providers. \\n\\nExplore the \\u201cState of email deliverability 2025\\u201d for more on the new requirements: \\nhttps:\/\/www.mailgun.com\/resources\/research\/yahoogle-bulk-senders\/  \\n\\nGet further insights from industry experts on the importance of DMARC: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/dmarc-insights-from-dmarcian\/\",\n    \"uploadDate\": \"2024-11-20T16:54:11+00:00\",\n    \"duration\": \"PT1M8S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Cambios en los requisitos de autenticaci\u00f3n de email<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Los mayores cambios para la mayor\u00eda de los remitentes implicaron los requisitos de Google y Yahoo en torno a los <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/email-authentication-your-id-card-sending\/\" target=\"_blank\" rel=\"noopener noreferrer\">protocolos de autenticaci\u00f3n de email<\/a>. Esto incluye lo siguiente:<\/p><p>\u2022 Marco de directivas de remitente (<a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/spf-records-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\">SPF<\/a>)<\/p><p>\u2022 Correo identificado por DomainKeys (<a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/understanding-dkim-how-it-works\/\" target=\"_blank\" rel=\"noopener noreferrer\">DKIM<\/a>)<\/p><p>\u2022 Autenticaci\u00f3n de mensajes, informes y conformidad basada en dominios (<a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/implement-dmarc\/\" target=\"_blank\" rel=\"noopener noreferrer\">DMARC<\/a>)<\/p><p>En pocas palabras, la autenticaci\u00f3n de email ayuda a los proveedores de buzones de correo como Gmail y Yahoo a verificar que los dominios y las direcciones IP de env\u00edo son leg\u00edtimos. Los protocolos de autenticaci\u00f3n facilitan la detenci\u00f3n de la <a href=\"https:\/\/www.mailgun.com\/es\/resources\/learn\/glossary\/email-spoofing\/\" target=\"_blank\" rel=\"noopener noreferrer\">suplantaci\u00f3n de identidad en el email<\/a>, lo que evita que mensajes potencialmente maliciosos lleguen a las bandejas de entrada.<\/p><p>Ahora todos los remitentes deben utilizar SPF o DKIM para autenticar sus emails. Sin embargo, los requisitos son m\u00e1s espec\u00edficos para quienes env\u00edan emails masivos. Los remitentes masivos deben utilizar tanto SPF como DKIM. Adem\u00e1s, necesitan implementar DMARC con una pol\u00edtica m\u00ednima de p=none.<\/p><p class=\"mb-0\"><a href=\"https:\/\/www.mailgun.com\/es\/state-of-email-deliverability\/chapter\/requisitos-de-autenticacion-de-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">Profundizaremos en la autenticaci\u00f3n de email en el cap\u00edtulo 2 de este informe.<\/a><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"400\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/One-click-unsubscribe-with-RFC-8058.png\" class=\"img-fluid\" alt=\"Image for Cancelaci\u00f3n de suscripci\u00f3n con un solo clic con RFC 8058\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/One-click-unsubscribe-with-RFC-8058.png 1296w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/One-click-unsubscribe-with-RFC-8058-300x185.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/One-click-unsubscribe-with-RFC-8058-1024x632.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/One-click-unsubscribe-with-RFC-8058-768x474.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Cancelaci\u00f3n de suscripci\u00f3n con un solo clic con RFC 8058<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Otro requisito importante para los remitentes de emails masivos es facilitar a los contactos la cancelaci\u00f3n de su suscripci\u00f3n. <b>Gmail y Yahoo ahora exigen la funcionalidad de cancelaci\u00f3n de suscripci\u00f3n con un solo clic, y los remitentes deben procesar esas solicitudes de cancelaci\u00f3n de suscripci\u00f3n en un plazo de dos d\u00edas<\/b>.<\/p><p>La cancelaci\u00f3n de suscripci\u00f3n con un solo clic est\u00e1 directamente relacionada con la <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/what-is-rfc-8058\/\" target=\"_blank\" rel=\"noopener noreferrer\">RFC 8058<\/a>, que afecta a los campos de cabecera de email List-Unsubscribe y List-Unsubscribe-Post.<\/p><p class=\"mb-0\">La RFC 8058 es un est\u00e1ndar de email que permite a los destinatarios cancelar su suscripci\u00f3n sin visitar un centro de preferencias ni realizar ninguna otra acci\u00f3n. En Gmail, la cancelaci\u00f3n de suscripci\u00f3n con un solo clic se muestra as\u00ed a los usuarios:<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">Con la RFC 8058, los destinatarios pueden cancelar f\u00e1cilmente su suscripci\u00f3n a los emails de una marca. Esto es obviamente beneficioso para los destinatarios, pero tambi\u00e9n beneficia al remitente. <b>Facilitar la cancelaci\u00f3n de la suscripci\u00f3n hace que sea menos probable que recibas quejas de spam generadas por los usuarios<\/b>.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Una ventaja para los usuarios de Sinch Mailgun es que podemos implementar autom\u00e1ticamente la cancelaci\u00f3n de suscripci\u00f3n con un solo clic por ti, insertando las cabeceras necesarias y procesando las solicitudes para ser eliminado de tu lista. Obt\u00e9n m\u00e1s informaci\u00f3n sobre la <a href=\"https:\/\/help.mailgun.com\/hc\/en-us\/articles\/203306610-Unsubscribe-Handling-Links\" target=\"_blank\" rel=\"noopener noreferrer\">gesti\u00f3n y los enlaces de cancelaci\u00f3n de suscripci\u00f3n<\/a>.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=xLYZgb3pT8g\" class=\"lazy-video-link\" data-lazy-video=\"xLYZgb3pT8g\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/xLYZgb3pT8g\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/xLYZgb3pT8g\/maxresdefault.jpg\" alt=\"The truth about spam complaint rates (and why 0.3% should scare you)\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=xLYZgb3pT8g#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/xLYZgb3pT8g\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/xLYZgb3pT8g\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=xLYZgb3pT8g\",\n    \"name\": \"The truth about spam complaint rates (and why 0.3% should scare you)\",\n    \"description\": \"There's a critical number that could make or break your email deliverability - and it's probably lower than you think. Mailbox providers like Gmail have specific thresholds you need to stay under if you expect them to view you as a responsible, legitimate sender who deserves to get delivered to the inbox. \\n\\nIn this video, Sinch Mailgun\\u2019s Kate Nowrouzi shares insights from her time developing the \\u201creport spam\\u201d feature at AOL and how it still influences deliverability today.  \\n\\nMore recently, many businesses started paying much closer attention to their spam complaint rates after Yahoo and Gmail introduced new bulk sender requirements defining specific thresholds for user-generated spam complaints. Long story short, if you\\u2019re getting more than one spam complaint for every one thousand emails you send, you may have some work to do. \\n\\nFind out why defining spam is harder than you think. Plus, discover how you can use spam complaints as a feedback loop that prompts you to make changes to your email marketing strategy before you find yourself being filtered into the junk folder instead of the inbox. \\n\\nCheck out \\u201cState of email deliverability 2025\\u201d for more insights on sender requirements: \\nhttps:\/\/www.mailgun.com\/resources\/research\/yahoogle-bulk-senders\/\",\n    \"uploadDate\": \"2024-11-20T16:54:08+00:00\",\n    \"duration\": \"PT2M\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Umbrales de quejas de spam<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Aclaremos una cosa sobre c\u00f3mo perciben los destinatarios el spam&#8230; <b>La gente se queja del spam cuando los emails no son deseados o son intrusivos<\/b>. Aunque hayas obtenido el consentimiento correctamente, los suscriptores siguen optando por marcar los emails como spam si les molestan o si es dif\u00edcil cancelar la suscripci\u00f3n.<\/p><p>Los requisitos para remitentes de Yahoo y Google de 2024 estipulan un umbral del 0,3 % para la <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/spam-complaint-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">tasa de quejas de spam<\/a>. Sin embargo, se recomienda encarecidamente que los remitentes masivos mantengan su tasa de quejas de spam por debajo del 0,1 % sin llegar nunca al umbral del 0,3 %.<\/p><p class=\"mb-0\">Esto significa que, una vez que tu tasa de quejas de spam supera el 0,1 %, est\u00e1s entrando en una \u00abzona de peligro\u00bb. Si la tasa de quejas alcanza el 0,3 %, tienes un verdadero problema. Ah\u00ed es cuando corres el <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/awkward-dealing-sudden-blacklisting\/\" target=\"_blank\" rel=\"noopener noreferrer\">riesgo de que te incluyan en una lista de bloqueo<\/a>.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"480\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Spam-complaint-rate-threshold.png\" class=\"img-fluid\" alt=\"Image for As\u00ed se calcula la tasa de quejas de spam:\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Spam-complaint-rate-threshold.png 1296w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Spam-complaint-rate-threshold-300x222.png 300w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Spam-complaint-rate-threshold-1024x759.png 1024w, https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Spam-complaint-rate-threshold-768x569.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">As\u00ed se calcula la tasa de quejas de spam:<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>N\u00famero de quejas \/ N\u00famero de emails recibidos x 100 = Tasa de quejas de spam (%)<\/p><p>Solo hace falta una queja de cada 1000 mensajes para alcanzar una tasa de spam del 0,1 %. Por lo tanto, si env\u00edas 1000 emails y recibes solo tres quejas, ya has alcanzado el umbral del 0,3 %.<\/p><p>Puede parecer intenso. Pero Marcel Becker, de Yahoo, dice que esta ha sido la pol\u00edtica de muchos proveedores de buzones de correo durante bastante tiempo.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-408d57f2714859a10a93b043c2e8c3a9\">\r\n            \u00abEsto no es nada nuevo. Siempre hemos tenido en cuenta estas tasas de spam y hay otras empresas que tambi\u00e9n utilizan el 0,3 %&#8230; Si eres un buen remitente, tus tasas de spam estar\u00e1n muy por debajo del 0,3 %\u00bb.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Marcel-Becker.png\" alt=\"Photo of Marcel Becker\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-408d57f2714859a10a93b043c2e8c3a9\">\r\n                        Marcel Becker                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Director s\u00e9nior de Gesti\u00f3n de Productos en Yahoo<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMTZiZTdmNzI2NmM2NTE4MGYwMDBhYjg3NDcxYWYxZTQ\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMTZiZTdmNzI2NmM2NTE4MGYwMDBhYjg3NDcxYWYxZTQ() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMTZiZTdmNzI2NmM2NTE4MGYwMDBhYjg3NDcxYWYxZTQ\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">\u00bfC\u00f3mo respondieron los remitentes a los nuevos requisitos?<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>La verdad es que muchos de los nuevos requisitos para remitentes de Google y Yahoo no eran m\u00e1s que buenas pr\u00e1cticas que las empresas ya deber\u00edan haber estado siguiendo. Por eso no todo el mundo estaba preocupado o necesitaba hacer cambios en sus programas de email en 2024.<\/p><p class=\"mb-0\">Sin embargo, hay una buena raz\u00f3n por la que a las empresas les preocupar\u00eda no poder llegar a las cuentas personales de Gmail. Cuando Sinch Mailgun encuest\u00f3 a consumidores de todo el mundo para el informe <a href=\"https:\/\/www.mailgun.com\/resources\/research\/email-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">El email y la experiencia del cliente<\/a>, descubrimos que m\u00e1s del 72 % de los encuestados utilizaba Gmail. 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sorpresa ver c\u00f3mo respondieron los remitentes cuando les preguntamos sobre su nivel de preocupaci\u00f3n por los requisitos. <b>Cerca del 42 % estaba algo preocupado, mientras que el 17 % estaba muy preocupado<\/b>. Alrededor del 14 % de los remitentes de nuestra encuesta no estaban nada preocupados. El 27 % estaba mayormente despreocupado. Eso refleja una divisi\u00f3n aproximada de 60\/40 entre los que estaban preocupados y los que no.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">Los vol\u00famenes de env\u00edo no parecieron marcar una gran diferencia. Sin embargo, los remitentes de nivel intermedio mostraron niveles de preocupaci\u00f3n ligeramente m\u00e1s altos. El 21 % de los dos grupos con vol\u00famenes de env\u00edo mensuales de entre 50 000 y 1 mill\u00f3n de emails al mes dijeron que estaban <b>muy preocupados<\/b> por cumplir los nuevos requisitos.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Mientras que el 59 % de los encuestados estaban preocupados por los nuevos requisitos para remitentes, solo el 23 % inform\u00f3 tener alg\u00fan problema de entregabilidad de email despu\u00e9s de que Gmail y Yahoo comenzaran a aplicarlos.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfZTA0NTM4NjQ3ZTAyZDRmNDEzNzAyNTdlNjJjNTNlYzA\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfZTA0NTM4NjQ3ZTAyZDRmNDEzNzAyNTdlNjJjNTNlYzA() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfZTA0NTM4NjQ3ZTAyZDRmNDEzNzAyNTdlNjJjNTNlYzA\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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En algunos casos, eso implic\u00f3 cumplir con las reglas m\u00e1s estrictas. Muchos otros ajustaron sus programas para evitar problemas con las quejas de spam.<\/p><p>Con diferencia, las actualizaciones de la autenticaci\u00f3n de email fueron el cambio m\u00e1s com\u00fan. <b>Casi el 80 % de los remitentes que realizaron cambios actualizaron sus pr\u00e1cticas de autenticaci\u00f3n debido a Yahoogle<\/b>.<\/p><p>Alrededor de un tercio de los remitentes (33,1 %) tomaron medidas para asegurarse de que estaban implementando la RFC 8058 para la cancelaci\u00f3n de suscripci\u00f3n con un solo clic.\u00a0<b>El 37 % de los remitentes que hicieron cambios comenzaron a supervisar de cerca su tasa de quejas de spam<\/b>.\u00a0Muchos de los otros cambios tambi\u00e9n est\u00e1n relacionados con evitar las quejas de spam, as\u00ed como con mantener una buena reputaci\u00f3n como remitente con Gmail y Yahoo:<\/p><p>\u2022 El 35,8 % aument\u00f3 los esfuerzos de higiene de las listas.<\/p><p>\u2022 El 19,2 % comenz\u00f3 a utilizar\u00a0<a href=\"https:\/\/www.mailgun.com\/blog\/product\/integration-with-google-postmaster-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">Postmaster Tools de Google<\/a>.<\/p><p>\u2022 El 18,6 % ajust\u00f3 su frecuencia de env\u00edo de emails.<\/p><p>\u2022 El 12,5 % cambi\u00f3 su proceso de aceptaci\u00f3n de suscripci\u00f3n (opt-in).<\/p><p class=\"mb-0\">Todos los resultados anteriores reflejan cambios positivos que no solo mejorar\u00e1n la experiencia en la bandeja de entrada para los destinatarios, sino que tambi\u00e9n favorecer\u00e1n una mejor entregabilidad en la bandeja de entrada para los remitentes.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=eVGeHaWUwY8\" class=\"lazy-video-link\" data-lazy-video=\"eVGeHaWUwY8\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/eVGeHaWUwY8\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/eVGeHaWUwY8\/maxresdefault.jpg\" alt=\"Why Google and Yahoo&#039;s new sender requirements are changing email for the better\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=eVGeHaWUwY8#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/eVGeHaWUwY8\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/eVGeHaWUwY8\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=eVGeHaWUwY8\",\n    \"name\": \"Why Google and Yahoo's new sender requirements are changing email for the better\",\n    \"description\": \"When two major mailbox providers come together to make an announcement that impacts email deliverability, businesses tend to listen. There was a lot of concern when Google and Yahoo sender requirements for 2024 were announced. Were those worries overblown, or should more senders have been paying attention? \\n\\nWe explore the answers in Sinch Mailgun\\u2019s new report \\u201cState of email deliverability 2025.\\u201d In this video that looks back on what happened, email industry veteran Kate Nowrouzi gives her opinion on the overall reaction to the new requirements for bulk senders. Months after the changes were enforced, most senders would now agree that Google and Yahoo\\u2019s new sender requirements were necessary and even good for the future of email. However, not everyone feels that way. Were the so called \\u201cYahoogle\\u201d requirements a good thing, or a punishment for email marketers who wouldn\\u2019t get in line? \\n\\nKate explains what senders should be doing now if they want to continue to reach the inboxes of Yahoo Mail and Gmail users.  Do you still need to comply with the rules? 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de env\u00edo mensuales m\u00e1s altos (m\u00e1s de 1 mill\u00f3n al mes) piensa que los requisitos son buenos para el futuro del email<\/b>. Otro 38 % de esos remitentes califica los cambios de necesarios. Sin embargo, esos sentimientos positivos disminuyen gradualmente entre los remitentes de menor volumen, que pueden estar menos preparados para abordar tareas t\u00e9cnicas como la autenticaci\u00f3n de email.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Microsoft se une a la fiesta<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Cuando Microsoft anunci\u00f3 nuevos requisitos para remitentes para Outlook.com, Hotmail.com y Live.com a principios de 2025, la reacci\u00f3n del sector no fue tan ruidosa como la de la conmoci\u00f3n de Yahoogle de 2024. Esto se debe en parte a que las reglas b\u00e1sicas resultan muy familiares y en parte a que Microsoft no puso la misma energ\u00eda en su aplicaci\u00f3n.<\/p><p>Aun as\u00ed, si eres un remitente de gran volumen, te interesar\u00e1 prestar atenci\u00f3n. Analicemos qu\u00e9 tiene de diferente el enfoque de Microsoft y qu\u00e9 debes hacer al respecto.<\/p><\/div>                        <\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Resumen de los requisitos para remitentes de Microsoft de 2025<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>A partir del <b>5 de mayo de 2025<\/b>, Microsoft comenz\u00f3 a exigir autenticaci\u00f3n a los remitentes que entregan m\u00e1s de <b>5000 emails al d\u00eda<\/b> a sus dominios de consumo. Esto significa que Outlook.com, Hotmail.com y Live.com se unen ahora a Gmail y Yahoo en la aplicaci\u00f3n de los est\u00e1ndares b\u00e1sicos de seguridad del email.<\/p><p>A grandes rasgos, los requisitos para remitentes de Microsoft son los siguientes:<\/p><p>\u2022 <b>SPF y DKIM<\/b>: obligatorios.<\/p><p>\u2022 <b>DMARC<\/b>: obligatorio, con una pol\u00edtica m\u00ednima de p=none, alineada con SPF o DKIM.<\/p><p>\u2022 <b>Umbral de volumen<\/b>: m\u00e1s de 5000 mensajes al d\u00eda a las bandejas de entrada de consumidores de Microsoft.<\/p><p class=\"mb-0\">Hasta aqu\u00ed todo suena familiar, \u00bfverdad?<\/p><\/div>                        <\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">En qu\u00e9 se diferencia Microsoft de Yahoogle<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><small><\/small><small><\/small><small><\/small><p>A diferencia de Gmail y Yahoo, Microsoft no ha sido tan estricto con requisitos como las cancelaciones de suscripci\u00f3n o los umbrales, pero esto es lo que Microsoft <b>no<\/b> ha exigido (todav\u00eda): <a href=\"https:\/\/www.mailgun.com\/blog\/email\/deliverability-academy-episode-two-recap\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nuestros expertos internos en entregabilidad opinaron sobre por qu\u00e9 Microsoft adopt\u00f3 una t\u00e1ctica diferente<\/a><\/p><p>\u2022 <b>No hay cancelaci\u00f3n de suscripci\u00f3n con un solo clic seg\u00fan RFC 8058.<\/b> Solo un \u00abenlace de cancelaci\u00f3n de suscripci\u00f3n visible y funcional\u00bb.<\/p><p>\u2022 <b>No se requieren cabeceras List-Unsubscribe.<\/b><\/p><p>\u2022 <b>No hay un umbral expl\u00edcito de quejas de spam.<\/b><\/p><p>\u2022 <b>No hay directrices sobre TLS, formato HELO\/EHLO o detecci\u00f3n de reenv\u00edos.<\/b><\/p><p class=\"mb-0\">Ahora bien, esto no significa que puedas pasar desapercibido y no optar por la cancelaci\u00f3n de suscripci\u00f3n con un solo clic (a menos que no env\u00edes ning\u00fan email a los usuarios de Gmail o Yahoo). E incluso con la aparente indulgencia, Microsoft lo dej\u00f3 claro: los fallos de autenticaci\u00f3n o la mala higiene como remitente provocar\u00e1n problemas de entregabilidad, haya o no una pol\u00edtica formal detr\u00e1s.<\/p><\/div>                        <\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Las buenas noticias para los remitentes<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><small><\/small><small><\/small><small><\/small><p>Si ya has hecho el trabajo duro para cumplir los requisitos de Gmail y Yahoo, est\u00e1s listo para Microsoft. Esto significa que:<\/p><p>\u2022\u00a0<span>SPF y DKIM est\u00e1n configurados y se validan correctamente.<\/span><\/p><p>\u2022\u00a0<span>DMARC est\u00e1 implementado y alineado.<\/span><\/p><p>\u2022\u00a0<span>Mantienes tus listas limpias y las tasas de quejas de spam bajas.<\/span><\/p><p>\u2022\u00a0<span>Tus enlaces de cancelaci\u00f3n de suscripci\u00f3n son visibles y funcionales, aunque no sean RFC 8058.<\/span><\/p><\/div>                        <\/div>\r\n                    \r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-d7ffef30b4b95d6405e793b517079d19\">\r\n            \u00abEl \u00fanico requisito real que Microsoft incluy\u00f3 en el anuncio de su blog fue la parte de la autenticaci\u00f3n en torno a la exigencia de DMARC. Pero luego nombraron recomendaciones que son todas las cosas que entran en nuestros c\u00e1lculos de reputaci\u00f3n. El mero hecho de cumplir el est\u00e1ndar de autenticaci\u00f3n no es lo que va a garantizar la entregabilidad en la bandeja de entrada, es solo un m\u00ednimo indispensable\u00bb.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/Alison-Gootee_Headshot.jpg\" alt=\"Photo of Alison Gootee\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-d7ffef30b4b95d6405e793b517079d19\">\r\n                        Alison Gootee                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Especialista en defensa de la entregabilidad, Sinch Mailgun<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Nuestra opini\u00f3n: puede que Microsoft vaya en el asiento trasero, pero se dirige al mismo destino<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Puede que \u00abYahooglesoft\u00bb suene como una mezcla un tanto torpe, pero refleja una clara tendencia del sector: los proveedores de bandejas de entrada est\u00e1n endureciendo sus est\u00e1ndares, aline\u00e1ndose en la autenticaci\u00f3n y esperando que los remitentes se mantengan al d\u00eda.<\/p><p class=\"\">Puede que Microsoft no exija cancelaciones de suscripci\u00f3n con un solo clic ni publique umbrales de quejas de spam, pero el mensaje principal es claro: autentica, limpia tus listas y respeta a los destinatarios.<\/p><p class=\"mb-0\">La bandeja de entrada ya no es un lugar donde todo vale. \u00bfY sinceramente? Eso es bueno para todos.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-217b0dc2235b619d01af64f432b81faf\">\r\n            \u00abEstos cambios son como una puesta a punto para el mundo del email y, arreglando algunas cosas bajo el cap\u00f3, podemos hacer que el email siga funcionando sin problemas. Pero, al igual que una puesta a punto, no es un ejercicio de una sola vez. Mantener el email m\u00e1s seguro, f\u00e1cil de usar y libre de spam requiere la colaboraci\u00f3n y la vigilancia constantes de toda la comunidad del email\u00bb.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Neil-Gmail-Headshot.png\" alt=\"Photo of Neil Kumaran\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-217b0dc2235b619d01af64f432b81faf\">\r\n                        Neil Kumaran                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Gerente de producto de grupo, Seguridad y confianza de Gmail<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">Hacer el email m\u00e1s seguro y con menos spam<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Gmail y Yahoo no se propusieron amargar la vida a los remitentes. El objetivo era hacer que la bandeja de entrada fuera m\u00e1s segura, m\u00e1s c\u00f3moda y menos saturada para sus usuarios.<\/p><p>El phishing por email es una batalla interminable, y est\u00e1 empeorando con la IA. Los protocolos de autenticaci\u00f3n ayudan a frustrar a los remitentes maliciosos manteni\u00e9ndolos fuera de la bandeja de entrada. Por lo tanto, exigir una autenticaci\u00f3n m\u00e1s estricta, incluido DMARC, protege tanto a los usuarios de email como a los remitentes de los agentes maliciosos.<\/p><p>Cuando los emails no son solicitados, o simplemente no son deseados, no son m\u00e1s que una molestia. Animar a los remitentes a que se centren en entregar mensajes que sean esperados y relevantes es una victoria para todos los implicados. Los destinatarios de email tienen mejores experiencias. Los proveedores de buzones de correo tienen usuarios satisfechos. Y los remitentes ven un mejor rendimiento del email.<\/p><p>Incluso si consideras que los requisitos m\u00e1s estrictos son una peque\u00f1a molestia, la realidad es que son realmente buenos para el futuro del email, y eso es algo que todos deber\u00edamos apoyar.<\/p><p>Neil Kumaran, de Google, lo resume muy bien&#8230;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    \u00a1Mantenme al d\u00eda! 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