{"id":12986,"date":"2025-06-26T03:06:31","date_gmt":"2025-06-26T03:06:31","guid":{"rendered":"https:\/\/www.mailgun.com\/state-of-email-deliverability\/chapter\/reputacion-del-remitente-de-email\/"},"modified":"2026-04-29T15:06:05","modified_gmt":"2026-04-29T15:06:05","slug":"reputacion-del-remitente-de-email","status":"publish","type":"soed-chapter","link":"https:\/\/www.mailgun.com\/es\/state-of-email-deliverability\/chapter\/reputacion-del-remitente-de-email\/","title":{"rendered":"Reputaci\u00f3n del remitente de email"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Conclusiones clave sobre la reputaci\u00f3n del remitente de email<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Los proveedores de buzones de email te est\u00e1n juzgando: te eval\u00faan como remitente y deciden si tus emails son dignos de la bandeja de entrada o si merecen acabar en la carpeta de spam. Tu objetivo es caerles bien, lo que significa que debes pensar en tu reputaci\u00f3n como remitente.<\/p><p>La reputaci\u00f3n del remitente se compara a menudo con una puntuaci\u00f3n de cr\u00e9dito. Los proveedores de buzones de email como Gmail y Outlook prestan atenci\u00f3n a tus pr\u00e1cticas de env\u00edo y utilizan algoritmos sofisticados para evaluar tu reputaci\u00f3n. \u00bfEres de fiar? \u00bfTus mensajes son esperados e importantes? \u00bfO ser\u00eda \u00abbasura\u00bb una forma precisa de describir lo que se env\u00eda?<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">25,5 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">de los remitentes creen que entienden bien su reputaci\u00f3n como remitentes ante los proveedores de buzones de email.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">70 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">de los remitentes no utilizan servicios como Google Postmaster Tools para supervisar su reputaci\u00f3n.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">31 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">de los remitentes no est\u00e1n seguros de c\u00f3mo describir su infraestructura de env\u00edo de emails.\u2028<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">50 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">de los remitentes con los mayores vol\u00famenes de env\u00edo mensuales separan el tr\u00e1fico de emails transaccionales y promocionales en subdominios.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNDQzM2I3NzJlZDc0ZmM3YmU4NGUzNGI0NDE0NDk5MGM\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNDQzM2I3NzJlZDc0ZmM3YmU4NGUzNGI0NDE0NDk5MGM() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNDQzM2I3NzJlZDc0ZmM3YmU4NGUzNGI0NDE0NDk5MGM\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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dominio<\/p><p>\u2022 Pr\u00e1cticas de autenticaci\u00f3n de email<\/p><p>\u2022 Patrones\/consistencia de env\u00edo<\/p><p>\u2022 Actividades positivas y negativas de los suscriptores<\/p><p>\u2022 Calidad de la lista<\/p><p>\u2022 Y m\u00e1s&#8230;<\/p><p>Aunque los remitentes pueden conocer estos elementos individualmente, los proveedores de buzones de email tienen sus propias formas de recopilar m\u00faltiples factores en una \u00fanica puntuaci\u00f3n de reputaci\u00f3n del remitente. Sin embargo, a diferencia de una puntuaci\u00f3n de cr\u00e9dito, no podr\u00e1s ver tu n\u00famero exacto en Gmail, Yahoo u Outlook.<\/p><p class=\"mb-0\">Cuando pedimos a los remitentes que calificaran su comprensi\u00f3n de la reputaci\u00f3n del remitente en una escala de 0 a 10, el 25,5 % afirm\u00f3 tener una comprensi\u00f3n alta (de 8 a 10). <b>M\u00e1s del 42 % de los remitentes calificaron su comprensi\u00f3n de la reputaci\u00f3n del remitente como media (de 4 a 7) y el 32 % la calific\u00f3 como baja (de 0 a 3)<\/b>.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfODUxNDdmMDg2OTlmNjBkODdlNTM3ODEwZDIxYjYzMzI\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfODUxNDdmMDg2OTlmNjBkODdlNTM3ODEwZDIxYjYzMzI() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfODUxNDdmMDg2OTlmNjBkODdlNTM3ODEwZDIxYjYzMzI\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Supervisar tu reputaci\u00f3n<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Dado que m\u00faltiples factores contribuyen a tu reputaci\u00f3n, y los proveedores individuales tienen sus propios algoritmos de puntuaci\u00f3n, es f\u00e1cil ver por qu\u00e9 es dif\u00edcil obtener una evaluaci\u00f3n precisa. Los remitentes de gran volumen fueron los m\u00e1s propensos a calificar su comprensi\u00f3n de la reputaci\u00f3n del remitente como s\u00f3lida. Eso podr\u00eda deberse a que han identificado las herramientas adecuadas para ayudarse.<\/p><p>Aunque Gmail, Outlook y otros pueden no publicar las puntuaciones de reputaci\u00f3n del remitente, existen servicios que te ayudan a hacer un seguimiento de los factores que influyen en ellas. Esto incluye <a href=\"https:\/\/gmail.com\/postmaster\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Postmaster Tools<\/a> para el ecosistema de Gmail, <a href=\"https:\/\/sendersupport.olc.protection.outlook.com\/snds\/\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft SNDS<\/a> para Outlook y el <a href=\"https:\/\/senders.yahooinc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yahoo Sender Hub<\/a>.<\/p><p class=\"mb-0\">Sin embargo, cuando preguntamos a los remitentes en nuestra encuesta si utilizan estos servicios, la adopci\u00f3n fue bastante baja. <b>Casi el 70 % de los encuestados no utiliza ninguno de los tres servicios de los principales proveedores de buzones de email para supervisar la reputaci\u00f3n del remitente.<\/b> El m\u00e1s utilizado fue Google Postmaster Tools, con un 28 %.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">El uso de estos servicios es mucho m\u00e1s com\u00fan entre los remitentes de mayor volumen. M\u00e1s del 63 % de los que env\u00edan m\u00e1s de un mill\u00f3n de emails al mes utilizan Postmaster Tools, mientras que casi un tercio utiliza Microsoft SNDS. Poco m\u00e1s del 11 % de los remitentes m\u00e1s grandes utilizan el servicio de Yahoo, que es m\u00e1s nuevo en comparaci\u00f3n y est\u00e1 a\u00f1adiendo funcionalidades para los remitentes.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=6AAHs9MF_Yc\" class=\"lazy-video-link\" data-lazy-video=\"6AAHs9MF_Yc\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/6AAHs9MF_Yc\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/6AAHs9MF_Yc\/maxresdefault.jpg\" alt=\"Missed opportunity: Using Google Postmaster Tools to monitor sender reputation\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=6AAHs9MF_Yc#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/6AAHs9MF_Yc\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/6AAHs9MF_Yc\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=6AAHs9MF_Yc\",\n    \"name\": \"Missed opportunity: Using Google Postmaster Tools to monitor sender reputation\",\n    \"description\": \"Do you know if major mailbox providers like Gmail and Outlook view you as a reputable email sender? Wouldn\\u2019t it be nice if there were tools that helped you understand your email sender reputation? There are. However, a recent survey discovered that 70% of senders are not using these services. \\n\\nGoogle Postmaster Tools (GPT) is one example of a free service that helps senders gain actionable insights into their reputation and how to improve it. Unfortunately, just 28% of senders in Mailgun\\u2019s survey are using it. If you're not checking Google Postmaster Tools, you're flying blind with Gmail deliverability. In this video, Sinch Mailgun\\u2019s Nick Schafer explains why anyone sending mass emails should take advantage of these tools.  \\n\\nIf you\\u2019re struggling to reach the inbox, and you aren\\u2019t setting up your sending domain on Google Postmaster, Microsoft SNDS, or using the Yahoo Sender Dashboard, you\\u2019re putting your email program at a disadvantage. \\n\\nGet more insights from a survey on email deliverability and sender reputation in a free, ungated report: \\nhttps:\/\/www.mailgun.com\/resources\/research\/email-sender-reputation\/  \\n\\nLearn more about using Google Postmaster Tools to understand sender reputation: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/google-postmaster-tools-understanding-sender-reputation\/ \\n\\nFind out how you can use Mailgun\\u2019s GPT integration to monitor your domain reputation: https:\/\/www.mailgun.com\/blog\/product\/integration-with-google-postmaster-tools\/\",\n    \"uploadDate\": \"2024-12-10T22:05:15+00:00\",\n    \"duration\": \"PT1M15S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Una funcionalidad clave que ofrece cada uno de estos servicios es un circuito de retroalimentaci\u00f3n de quejas (CFL, por sus siglas en ingl\u00e9s). Es un sistema que notifica a los remitentes cuando los destinatarios marcan los emails como spam. Las notificaciones contienen informaci\u00f3n espec\u00edfica sobre las quejas para que el remitente pueda abordar la situaci\u00f3n. Eso podr\u00eda significar eliminar las direcciones que se quejan, ajustar la frecuencia de env\u00edo o cambiar el contenido del email.<\/p><p>Postmaster Tools y SNDS tambi\u00e9n ofrecen informaci\u00f3n sobre la reputaci\u00f3n de la IP y del dominio, as\u00ed como sobre la autenticaci\u00f3n de email, los errores de entrega y m\u00e1s.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/Email-Health-Score.png\" alt=\"Image for \">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_2d6dbabecb9180459e622ce0778ce458\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Herramienta de entregabilidad de email            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_2d6dbabecb9180459e622ce0778ce458\">\r\n                Descubre informaci\u00f3n sobre la reputaci\u00f3n del remitente            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Mailgun Optimize ofrece integraciones con Google Postmaster Tools y Microsoft SNDS para que los remitentes puedan supervisar f\u00e1cilmente su reputaci\u00f3n. La plataforma tambi\u00e9n proporciona una <a href=\"https:\/\/www.mailgun.com\/blog\/product\/email-health-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">puntuaci\u00f3n de salud del email<\/a> basada en cinco se\u00f1ales cr\u00edticas que contribuyen a tu reputaci\u00f3n, d\u00e1ndote una instant\u00e1nea de la entregabilidad general del email.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/es\/soluciones\/monitorizacion-listas-bloqueo-emails\/\" target=\"_blank\" class=\"btn btn-secondary\" >Get Reputation Monitoring<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Reputaci\u00f3n de la IP y reputaci\u00f3n del dominio<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>La base de la reputaci\u00f3n del remitente implica a tus dominios de env\u00edo y a las direcciones IP desde las que se env\u00edan los emails. Por lo tanto, las decisiones relativas a tu infraestructura de env\u00edo de emails pueden afectar a la entregabilidad.<\/p><p class=\"mb-0\">En general, la <b>reputaci\u00f3n de tu dominio refleja el historial de fiabilidad digital de tu organizaci\u00f3n<\/b>. En cierto modo, est\u00e1 conectada a la reputaci\u00f3n de la marca. 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La reputaci\u00f3n de una IP dedicada pertenece a un solo remitente. <b>En una IP compartida, el comportamiento de otros remitentes que utilizan la misma direcci\u00f3n IP podr\u00eda afectar a tu entregabilidad<\/b>. Por eso es importante elegir un proveedor de servicios de email (ESP) que supervise de cerca qui\u00e9n utiliza la plataforma.<\/p><p>Por ejemplo, la <a href=\"https:\/\/www.mailgun.com\/es\/legal\/pua\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pol\u00edtica de Uso Aceptable (AUP) de Sinch Mailgun<\/a> est\u00e1 dise\u00f1ada para que los remitentes sean responsables. En primer lugar, ciertos tipos de remitentes y de contenido de email est\u00e1n prohibidos. Los usuarios de Sinch Mailgun tambi\u00e9n deben mantenerse por debajo de los umbrales definidos para las tasas de rebote, las quejas de spam, las bajas y los bloqueos. Eso es lo que protege a los remitentes leg\u00edtimos en nuestras IP compartidas de verse afectados por los agentes maliciosos. Todo el mundo se esfuerza por tener una buena reputaci\u00f3n como remitente.<\/p><p class=\"mb-0\">Nuestra encuesta muestra que las soluciones de infraestructura de email basadas en la nube son las m\u00e1s comunes, con <b>un 52 % combinado de todos los encuestados que dicen que utilizan <a href=\"https:\/\/www.mailgun.com\/blog\/it-and-engineering\/cloud-vs-on-premise\/\" target=\"_blank\" rel=\"noopener noreferrer\">infraestructura de email basada en la nube<\/a><\/b>. Solo el 5 % de los encuestados dijo que utiliza infraestructura local y el 9 % tiene una soluci\u00f3n h\u00edbrida.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Las soluciones de infraestructura de email basadas en la nube suelen ofrecer tanto IP dedicadas como compartidas. Casi el 30 % de ellos tienen una IP compartida, mientras que el 22 % utiliza una IP dedicada.<\/p><p>Casi el 31 % de los remitentes no estaban seguros de su infraestructura de email, mientras que algo menos del 5 % la tiene en sus instalaciones y el 9 % utiliza una soluci\u00f3n h\u00edbrida.<\/p><p>Una <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/cheat-sheet-what-you-should-know-about-dedicated-ips\/\" target=\"_blank\" rel=\"noopener noreferrer\">IP dedicada<\/a> es m\u00e1s com\u00fan entre los remitentes de emails de gran volumen, y nuestra encuesta lo demuestra. El 45 % de los encuestados con vol\u00famenes superiores a un mill\u00f3n de emails al mes tienen una IP dedicada, en comparaci\u00f3n con solo el 15 % de los que env\u00edan menos de 50 000 emails al mes.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Sinch Mailgun recomienda un volumen m\u00ednimo de 100 000 emails al mes para las IP dedicadas. Para muchos remitentes, una IP compartida funcionar\u00e1 perfectamente. Obt\u00e9n m\u00e1s informaci\u00f3n sobre las diferencias entre <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/dedicated-shared-ips-which-one-should-you-use\/\" target=\"_blank\" rel=\"noopener noreferrer\">las IP dedicadas y compartidas<\/a> para el env\u00edo de emails.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=CeBYan9Whu8\" class=\"lazy-video-link\" data-lazy-video=\"CeBYan9Whu8\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/CeBYan9Whu8\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/CeBYan9Whu8\/maxresdefault.jpg\" alt=\"IP reputation vs domain reputation: Which matters more for email deliverability success?\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=CeBYan9Whu8#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/CeBYan9Whu8\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/CeBYan9Whu8\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=CeBYan9Whu8\",\n    \"name\": \"IP reputation vs domain reputation: Which matters more for email deliverability success?\",\n    \"description\": \"Two of the biggest factors connected to your reputation as an email sender are IP and domain reputation. But what\\u2019s the difference between IP reputation vs domain reputation? Should email senders be more concerned about one or the other? \\n\\nIP reputation is based on the activities coming from a specific IP address sending out emails. When you\\u2019re on a shared IP with other senders who are spamming people, your reputation could suffer even if you\\u2019ve done nothing wrong. On the other hand, domain reputation is about the history of the sending domain or subdomain. You can\\u2019t blame anyone else if your domain reputation is bad.  \\n\\nIn this video, email deliverability expert Nick Schafer for Sinch Mailgun explains what he thinks matters more to major mailbox providers like Gmail and Outlook. Find out why domain reputation has become increasingly crucial and what recent industry changes tell us about the future of email deliverability and your sender reputation. \\n\\nLearn more about sender reputation when you explore the results of an industry survey. Check out Sinch Mailgun\\u2019s report \\u201cState of email deliverability 2025.\\u201d \\nhttps:\/\/www.mailgun.com\/resources\/research\/email-sender-reputation\/  \\n\\nPlus, dig deeper into the topic of IP vs domain reputation: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/domain-ip-reputation-gmail-care-more-about\/\",\n    \"uploadDate\": \"2024-12-10T21:58:32+00:00\",\n    \"duration\": \"PT1M26S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Dominios de env\u00edo de email<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Cuando un remitente tiene problemas de entregabilidad con una IP, cambiar a una nueva puede ser a veces una soluci\u00f3n. Aunque, si los malos h\u00e1bitos contin\u00faan en la nueva IP, su mala reputaci\u00f3n no tardar\u00e1 en alcanzarles. <b>La reputaci\u00f3n del dominio te sigue a donde quiera que vayas<\/b>.<\/p><p>La reputaci\u00f3n del dominio se basa en el historial de fiabilidad de un dominio de env\u00edo. Algunos factores relacionados con la reputaci\u00f3n del dominio que puedes controlar, como los registros DNS utilizados para la autenticaci\u00f3n de email. Otros, como la antig\u00fcedad de tu dominio, est\u00e1n fuera de tu control.<\/p><p class=\"mb-0\">Una forma eficaz de utilizar los dominios para favorecer la colocaci\u00f3n en la bandeja de entrada es separar tus flujos de correo. Esto se suele hacer enviando emails promocionales y transaccionales desde diferentes subdominios.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Obt\u00e9n m\u00e1s informaci\u00f3n sobre la reputaci\u00f3n del dominio y <a href=\"https:\/\/www.mailgun.com\/es\/blog\/email\/los-conceptos-basicos-de-los-subdominios-de-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">cu\u00e1ndo usar un subdominio de email<\/a> para ayudarte a establecer una infraestructura de email optimizada para la colocaci\u00f3n en la bandeja de entrada.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Por ejemplo, las campa\u00f1as de email y los boletines informativos provienen de marketing.tuempresa.com, mientras que los mensajes transaccionales se env\u00edan desde pedidos.tuempresa.com. Los emails transaccionales tienen muchas menos probabilidades de ser marcados como spam, ya que son esperados y muy relevantes. Tambi\u00e9n es importante que los mensajes transaccionales eviten la carpeta de spam, ya que suelen contener informaci\u00f3n oportuna que los destinatarios quieren y esperan.<\/p><p class=\"mb-0\">Si todos tus emails provinieran del dominio ra\u00edz y la gente comenzara a marcar las promociones como spam, eso podr\u00eda afectar negativamente a la entregabilidad de los mensajes transaccionales. <b>El uso de diferentes subdominios para los emails promocionales y transaccionales ayuda a distinguir la diferente reputaci\u00f3n de dominio para esos flujos de correo<\/b>.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNjRlYTY3YzIyYWFiZDM5MTNmM2FmYmVmZmVhNWZlNjU\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNjRlYTY3YzIyYWFiZDM5MTNmM2FmYmVmZmVhNWZlNjU() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNjRlYTY3YzIyYWFiZDM5MTNmM2FmYmVmZmVhNWZlNjU\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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especialmente entre los remitentes de mayor volumen. <b>Casi el 50 % de los remitentes con vol\u00famenes superiores a 50 000 emails al mes separan los mensajes de marketing y los transaccionales en diferentes subdominios.<\/b> Sin embargo, el 30 % de los remitentes de menor volumen tambi\u00e9n implementan esta pr\u00e1ctica.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Los nuevos dominios y las IP de env\u00edo pueden ser vistos inicialmente como sospechosos y necesitan establecer una buena reputaci\u00f3n. Esto se hace aumentando lentamente los vol\u00famenes de env\u00edo mientras se vigila de cerca la interacci\u00f3n de los suscriptores y las quejas. Obt\u00e9n m\u00e1s informaci\u00f3n sobre el <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/domain-warmup-reputation-stretch-before-you-send\/\" target=\"_blank\" rel=\"noopener noreferrer\">calentamiento de dominios e IP<\/a> para la entregabilidad.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">La estrategia de usar subdominios para el env\u00edo de emails puede ir m\u00e1s all\u00e1 de las simples campa\u00f1as de marketing y los mensajes transaccionales. Muchas organizaciones tambi\u00e9n tienen subdominios \u00fanicos para enviar emails de ventas, atenci\u00f3n al cliente, registro de eventos y m\u00e1s.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMmU0Y2M5YzUyNGE3NDk0YWY3NmFhYzEyYmZkOTU5ZWE\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMmU0Y2M5YzUyNGE3NDk0YWY3NmFhYzEyYmZkOTU5ZWE() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMmU0Y2M5YzUyNGE3NDk0YWY3NmFhYzEyYmZkOTU5ZWE\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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class=\"content-body mb-0 mt-3 mt-lg-4\"><p>M\u00e1s all\u00e1 de la reputaci\u00f3n de los dominios y las IP, \u00bfqu\u00e9 puedes hacer para enviar las se\u00f1ales correctas a los proveedores de buzones de email? Hay muchas palancas diferentes que puedes accionar para asegurarte de que tu programa de email sea visto positivamente. Pedimos a los remitentes que eligieran tres que creen que son las mejores para mejorar la reputaci\u00f3n del remitente.<\/p><p>La respuesta m\u00e1s popular fue <b>Mejorar la limpieza de la lista<\/b> (34,5 %). A esta le sigue <b>Reducir las quejas de spam<\/b> (28,3 %) en segundo lugar, mientras que m\u00e1s del 26 % eligieron <b>Reducir las tasas de rebote<\/b> y <b>Fortalecer la autenticaci\u00f3n de email<\/b>, respectivamente.<\/p><p>Las selecciones se distribuyeron ampliamente entre las opciones. La verdad es que todos estos esfuerzos pueden <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/improve-sender-reputation\/\" target=\"_blank\" rel=\"noopener noreferrer\">mejorar la reputaci\u00f3n del remitente<\/a> o ayudarte a evitar problemas que podr\u00edan da\u00f1arla. Lo que funcione mejor depender\u00e1 del estado actual de tu programa de email y de d\u00f3nde haya margen de mejora.<\/p><p class=\"mb-0\">Es bueno saber por qu\u00e9 ciertas actividades respaldan tu reputaci\u00f3n como remitente de email. Por ejemplo, la idea de <b>evitar el lenguaje spam es un poco un mito de la entregabilidad<\/b>. Poner la palabra \u00abgratis\u00bb en un asunto o usar ocasionalmente MAY\u00daSCULAS probablemente no har\u00e1 que te filtren a las carpetas de correo no deseado.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Si te centras en el lenguaje spam pero a\u00fan no has implementado DMARC, necesitas ordenar tus prioridades de entregabilidad de email. Es mucho m\u00e1s probable que los proveedores de buzones de email filtren a la carpeta de spam los emails no autenticados. Descubre c\u00f3mo <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/implement-dmarc\/\" target=\"_blank\" rel=\"noopener noreferrer\">configurar DMARC<\/a> en cinco pasos.<\/p><\/div>\r\n    <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Esto puede haber sido cierto en el pasado. Sin embargo, los filtros de spam modernos son mucho mejores para identificar el spam utilizando otros factores. Puede ser dif\u00edcil redactar textos para ciertas campa\u00f1as sin usar las llamadas \u00ab<a href=\"https:\/\/www.mailjet.com\/blog\/email-best-practices\/spam-words-to-avoid-in-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">palabras que activan el filtro de spam<\/a>\u00ab.Adem\u00e1s, hoy en d\u00eda, las estafas de phishing tienen la misma probabilidad de suplantar emails transaccionales, como los retrasos en los env\u00edos u otras notificaciones.<\/p><p class=\"mb-0\">Una mejor raz\u00f3n para evitar el uso de lenguaje spam en los emails es que los destinatarios, no los proveedores de buzones de email, pueden sentir que les est\u00e1s enviando spam. Eso puede llevarlos a marcar un email como spam, y una alta tasa de quejas de spam perjudicar\u00e1 la entregabilidad.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=7sQiYfxxEsQ\" class=\"lazy-video-link\" data-lazy-video=\"7sQiYfxxEsQ\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/7sQiYfxxEsQ\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/7sQiYfxxEsQ\/maxresdefault.jpg\" alt=\"Need to improve sender reputation? Focus on email engagement\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=7sQiYfxxEsQ#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/7sQiYfxxEsQ\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/7sQiYfxxEsQ\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=7sQiYfxxEsQ\",\n    \"name\": \"Need to improve sender reputation? Focus on email engagement\",\n    \"description\": \"Looking to improve sender reputation? What kinds of signals are your email program sending to major mailbox providers? Are they positive or negative? Services like Gmail, Yahoo Mail, Outlook, and others are paying attention to how your contacts respond to your campaigns and messages. If it seems like your subscribers don\\u2019t care about what you\\u2019re sending, your ability to reach the inbox could suffer. \\n\\nIn this video, Nick Schafer of Sinch Mailgun explains how much email engagement impacts deliverability and sender reputation. If you want to get delivered to more inboxes, you\\u2019d better make sure that recipients find your emails engaging enough to open and click. \\n\\nThe same goes for senders who are trying to improve damaged sender reputation. The best way to prove your emails deserve to be in the inbox is to show positive engagement signals. Mailbox providers are not only trying to protect their users from bad actors, but they also want to provide an ideal inbox experience. Good engagement rates tell them emails from your business deserve inbox placement. \\n\\nLearn about other factors that can help improve sender reputation in a free report from Sinch Mailgun: \\nhttps:\/\/www.mailgun.com\/resources\/research\/email-sender-reputation\/ \\n\\nGet advice on how to improve sender reputation in this article: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/improve-sender-reputation\/\",\n    \"uploadDate\": \"2024-12-10T21:59:40+00:00\",\n    \"duration\": \"PT1M29S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Interacci\u00f3n con el email y reputaci\u00f3n del remitente<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Cuando preguntamos a los remitentes sobre las mejores formas de mejorar su reputaci\u00f3n en 2023, la interacci\u00f3n con el email fue la respuesta principal. Mientras que m\u00e1s del 25 % eligi\u00f3 <b>Aumentar la interacci\u00f3n<\/b> en nuestro informe de 2023, menos del 15 % lo hizo esta vez.<\/p><p class=\"mb-0\">Por otro lado, vimos picos en la importancia percibida de otros factores que pueden afectar la reputaci\u00f3n del remitente de email y la entregabilidad. Por ejemplo, solo el 1,6 % de los encuestados eligi\u00f3 <b>Facilitar la cancelaci\u00f3n de la suscripci\u00f3n<\/b> en 2023, pero el 20,6 % lo eligi\u00f3 en nuestra encuesta m\u00e1s reciente.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">25,4 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Remitentes que seleccionaron Aumentar la interacci\u00f3n en 2023.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">14,7 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Remitentes que seleccionaron Aumentar la interacci\u00f3n en 2024.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">1,6 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Remitentes que seleccionaron Facilitar la cancelaci\u00f3n de la suscripci\u00f3n en 2023.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">20,6 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Remitentes que seleccionaron Facilitar la cancelaci\u00f3n de la suscripci\u00f3n en 2024.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>El impacto de los nuevos requisitos para remitentes de Google y Yahoo en 2024 puede explicar estas diferencias interanuales. Los cambios concienciaron sobre la autenticaci\u00f3n de email, las tasas de quejas de spam y un proceso sencillo de cancelaci\u00f3n de suscripci\u00f3n con un solo clic.<\/p><p>Aunque es bueno ver m\u00e1s atenci\u00f3n en estas \u00e1reas, los remitentes no deben perder de vista la importancia de la interacci\u00f3n con el email y c\u00f3mo se relaciona con la reputaci\u00f3n del remitente. La interacci\u00f3n es un factor medible que puedes trabajar para mejorar continuamente, especialmente a trav\u00e9s de los esfuerzos de marketing por email.<\/p><p class=\"mb-0\"><b>Cuantas m\u00e1s personas abran, lean, hagan clic, respondan y reenv\u00eden tus mensajes, m\u00e1s evidente ser\u00e1 para los proveedores de buzones de email que tus campa\u00f1as pertenecen a la bandeja de entrada<\/b>. Por otro lado, si tus emails son ignorados, eliminados o la gente cancela la suscripci\u00f3n en masa, los proveedores de buzones de email asumir\u00e1n que perteneces a la carpeta de correo no deseado.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>El 12,8 % de los remitentes eligieron la personalizaci\u00f3n y la segmentaci\u00f3n como t\u00e1ctica para mejorar su puntuaci\u00f3n de reputaci\u00f3n como remitente. El 5,8 % eligi\u00f3 las pruebas A\/B. Aunque estas opciones quedaron m\u00e1s abajo en la lista, tambi\u00e9n pueden ayudarte a mejorar tus m\u00e9tricas de interacci\u00f3n para impulsar la reputaci\u00f3n del remitente. La segmentaci\u00f3n y la personalizaci\u00f3n conducen a emails m\u00e1s relevantes, y las pruebas A\/B te ayudan a descubrir con qu\u00e9 es m\u00e1s probable que interact\u00faen tus suscriptores.<\/p><p>Al final, todo est\u00e1 conectado. Limpiar tu lista de email para eliminar suscriptores inactivos y enviar emails m\u00e1s personalizados y dirigidos da como resultado tasas de interacci\u00f3n m\u00e1s altas. Facilitar la cancelaci\u00f3n de la suscripci\u00f3n tambi\u00e9n elimina de la ecuaci\u00f3n a las personas que no quieren tus emails.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_f8bc34b1333e04ac3ded0f156b543164\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Herramienta de entregabilidad de email            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_f8bc34b1333e04ac3ded0f156b543164\">\r\n                \u00bfInteractuar\u00e1n tus nuevos contactos con el email?            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">\u00bfY si pudieras saber si es probable que una cuenta de email interact\u00fae antes de pulsar \u00abenviar\u00bb? Suena a magia. Pero eso es lo que pueden hacer los <a href=\"https:\/\/www.mailgun.com\/blog\/product\/engagement-validation-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">criterios de interacci\u00f3n de Mailgun Validate<\/a>. Separa los bots y los que se quejan de los suscriptores activos. Esta funcionalidad exclusiva solo est\u00e1 disponible para clientes con contrato. Contacta con el equipo de Sinch Mailgun para obtener m\u00e1s detalles.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.mailgun.com\/es\/productos\/validate\/\" target=\"_blank\" class=\"btn btn-secondary\" >Find out more<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":2696,"template":"","meta":{"_acf_changed":true},"class_list":["post-12986","soed-chapter","type-soed-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Email Sender Reputation Impacts Inbox Placement - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"If you have email sender reputation problems, you\u2019ll have deliverability challenges too. Find out about factors that determine your score from major mailbox providers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/es\/state-of-email-deliverability\/chapter\/reputacion-del-remitente-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Email Sender Reputation Impacts Inbox Placement - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"If you have email sender reputation problems, you\u2019ll have deliverability challenges too. 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