{"id":17305,"date":"2024-12-05T00:00:00","date_gmt":"2024-12-05T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/videos\/politica-de-sunset-de-email\/"},"modified":"2026-08-25T15:04:34","modified_gmt":"2026-08-25T15:04:34","slug":"politica-de-sunset-de-email","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/es\/recursos\/videos\/politica-de-sunset-de-email\/","title":{"rendered":"El arte de dejar ir: C\u00f3mo usar las pol\u00edticas de sunset de email a tu favor"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">V\u00eddeos y seminarios web<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                El arte de dejar ir: C\u00f3mo usar las pol\u00edticas de sunset de email a tu favor                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\">El arte de dejar ir: C\u00f3mo usar las pol\u00edticas de sunset de email a tu favor<\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"#form\"  class=\"btn btn-secondary btn-lg btn-animated scrollme\" >Habla con un experto<\/a>\r\n        <\/div>\r\n        \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-outline-secondary btn-lg btn-animated\" >Pru\u00e9balo gratis<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=8erpRx0cOFs\" class=\"lazy-video-link\" data-lazy-video=\"8erpRx0cOFs\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/8erpRx0cOFs\/maxresdefault.jpg\" title=\"V\u00eddeo de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/8erpRx0cOFs\/maxresdefault.jpg\" alt=\"The email sunset policy: Learn to let go of unengaged subscribers\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=8erpRx0cOFs#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/8erpRx0cOFs\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/8erpRx0cOFs\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=8erpRx0cOFs\",\n    \"name\": \"The email sunset policy: Learn to let go of unengaged subscribers\",\n    \"description\": \"What is an email sunset policy and how can having one help you improve deliverability so that more messages reach recipients\\u2019 inboxes? In this video, a pair of experts explain why identifying unengaged email subscribers is an important part of maintaining list hygiene. \\n\\nNick Schafer and Ashley Rodgriguez of Sinch Mailgun believe sunset policies are vital to every email program. An email sunset policy involves setting timeframes and thresholds for contacts who are no longer opening or clicking what you\\u2019re sending to their inbox. \\n\\nMailbox providers like Gmail, Yahoo Mail, and Outlook pay attention to whether people are engaging with your email marketing campaigns. So, segmenting or removing unengaged subscribers from your list ultimately supports improved email deliverability. That may seem counterintuitive. How could a smaller email list deliver better results? The truth is subscribers who are no longer engaging aren\\u2019t doing your business any favors. With a sunset policy, you can proactively unsubscribe those people before problems arise. \\n\\nFind out why Nick and Ashley say sometimes enough is enough. Is it time to let go of the unengaged subscribers on your email list? \\n\\nGet additional insights on this topic and much more in a free report from Sinch Mailgun: \\nhttps:\/\/www.mailgun.com\/resources\/research\/list-building-hygiene\/ \\n\\nFind out more about using an email sunset policy to your advantage: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/sunset-policies-unengaged-recipients\/\",\n    \"uploadDate\": \"2024-11-20T16:57:03+00:00\",\n    \"duration\": \"PT1M17S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-e4c0360dabf4807a41ceca881eae6914\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Acerca de este episodio:<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Hecho infravalorado: Tener menos suscriptores en tus listas de contactos realmente te ayudar\u00e1 a llegar a m\u00e1s bandejas de entrada. Esto puede sonar contraintuitivo, pero en este video, los expertos de Sinch Mailgun, Nick Schafer y Ashley Rodriguez, explican por qu\u00e9 eliminar a los suscriptores que no interact\u00faan es crucial para la higiene de listas. Te mostrar\u00e1n c\u00f3mo una pol\u00edtica de sunset te ayuda a mejorar las tasas de interacci\u00f3n y a asegurar una mejor entregabilidad. Descubre por qu\u00e9 dejar ir a los contactos inactivos puede generar mejores resultados para tus campa\u00f1as de email. Obt\u00e9n m\u00e1s informaci\u00f3n sobre este tema y mucho m\u00e1s en un <a href=\"https:\/\/www.mailgun.com\/es\/state-of-email-deliverability\/chapter\/creacion-limpieza-listas\/\">informe gratuito de Sinch Mailgun<\/a> y <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/email-list-management\/\">lee nuestra gu\u00eda<\/a> para descubrir m\u00e1s sobre c\u00f3mo usar una pol\u00edtica de sunset de email a tu favor.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 col-lg-7 mt-5 mt-md-7 mt-lg-0 ps-lg-10\">\r\n\r\n                                            \n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start col-md-6\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/12\/ashley-rodriguez_headshot.png\" alt=\"Imagen de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Ashley Rodriguez<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">\u00a0Ingeniero de entregabilidad en Sinch Mailgun<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/nick-schafer_headshot.png\" alt=\"Imagen de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Nick Schafer<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Gerente s\u00e9nior de Entregabilidad y Cumplimiento en Sinch Mailgun<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    \u00a1Mantenme informado\/a! Recibe excelentes recursos en tu bandeja de entrada cada semana.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-1709\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-1709\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto los T\u00e9rminos de Servicio.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-2952\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-2952\" class=\"form-check-label text-body-color\">\r\n                                        He le\u00eddo y acepto la Pol\u00edtica de Privacidad.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Env\u00edame la newsletter de Mailgun. Acepto expresamente recibir la newsletter y s\u00e9 que puedo darme de baja f\u00e1cilmente en cualquier momento.                        <\/div>\r\n                    \r\n                    <div class=\"col-2\">\r\n                        <button type=\"submit\" value=\"Submit\" aria-label=\"Submit\" class=\"btn btn-secondary btn-icon\">\r\n                            <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n                <input type=\"hidden\" name=\"formSubscriptionRecaptchaToken\" data-fs=\"recaptcha-token\">\r\n                <input type=\"hidden\" name=\"customListID\" value=\"\">\r\n\r\n            <\/form>\r\n            <div data-fs=\"message-success\" style=\"display: none;\">\r\n                <p class=\"mb-0 mt-2 text-body-color\">\r\n                    \u00a1Revisa mensualmente tu bandeja de entrada para recibir la newsletter de Mailgun!                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":10834,"template":"","meta":{"_acf_changed":true},"videos_webinars_category":[87],"class_list":["post-17305","videos","type-videos","status-publish","has-post-thumbnail","hentry","videos_webinars_category-videos-and-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dominando la pol\u00edtica de sunset de email: Cu\u00e1ndo dejar ir a los suscriptores - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Una pol\u00edtica de sunset s\u00f3lida es vital para la entregabilidad del email. 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