{"id":17523,"date":"2025-11-12T19:55:35","date_gmt":"2025-11-12T19:55:35","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/videos\/academia-de-entregabilidad-black-friday-cyber-monday\/"},"modified":"2026-08-28T03:23:16","modified_gmt":"2026-08-28T03:23:16","slug":"academia-de-entregabilidad-black-friday-cyber-monday","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/es\/recursos\/videos\/academia-de-entregabilidad-black-friday-cyber-monday\/","title":{"rendered":"Academia de entregabilidad: env\u00edos masivos para Black Friday y Cyber Monday"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-primary\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Academia de entregabilidad <\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h1\">\r\n                                Env\u00edos masivos para Black Friday y Cyber Monday                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">\u00danete a nosotros para repasar los altibajos y los pormenores de los env\u00edos masivos durante la temporada alta de env\u00edos.\u00a0<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=Bnooyn41NXE\" class=\"lazy-video-link\" data-lazy-video=\"Bnooyn41NXE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/Bnooyn41NXE\/maxresdefault.jpg\" title=\"V\u00eddeo de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/Bnooyn41NXE\/maxresdefault.jpg\" alt=\"Deliverability Academy: Bulk sending for Black Friday and Cyber Monday\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=Bnooyn41NXE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/Bnooyn41NXE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/Bnooyn41NXE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=Bnooyn41NXE\",\n    \"name\": \"Deliverability Academy: Bulk sending for Black Friday and Cyber Monday\",\n    \"description\": \"What bulk senders need to know for the busiest sending season of the year.\\n\\nJoin us as we walk through the ups and downs, and ins and outs of bulk sending during the peak sending season.  \\n\\nWhat we\\u2019ll talk about: \\n- The requirements impacting bulk senders \\n- Bulk sending best practices like list hygiene, list segmentation, IP\/domain warm up \\n- Phishy behavior to avoid, and how to signal trust in the inbox \\n\\nYou\\u2019ll learn: \\n- Tips and tricks to land in the inbox and how to avoid looking like a spammer \\n- Sending best practices for send time and list segmentation to help you stand out in the inbox \\n- The importance and best practices for transactional messages and why that matters during BFCM \\n\\n\\nWhether you're new to email deliverability or looking to optimize your email program, this webinar series is designed for you. Mailgun\\u2019s Deliverability Academy is built to help you understand and implement the key strategies for getting your emails into the inbox where they belong. \\n\\nIn this series, we\\u2019ll cover everything from sender reputation and authentication to engagement best practices and inbox placement and show you some tricks using popular industry tools as well as our own platform.\",\n    \"uploadDate\": \"2025-08-26T19:23:49+00:00\",\n    \"duration\": \"PT59M45S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-ba402f664d00f8f842cc81262747671c\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Black Friday y Cyber Monday<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Acerca de este seminario web<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p><\/p><p class=\"\"><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u00danete a nosotros para analizar en profundidad los desaf\u00edos y las mejores pr\u00e1cticas de los env\u00edos masivos durante la temporada alta de env\u00edos.<\/span><\/p><p class=\"\"><b>Lo que aprender\u00e1s:\u00a0<\/b><\/p><\/div>\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">Los requisitos que afectan a los remitentes de env\u00edos masivos\u00a0\u00a0<\/p><\/li><li><p class=\"mb-0\">Mejores pr\u00e1cticas de los env\u00edos masivos, como la higiene de listas, la segmentaci\u00f3n de listas y el calentamiento de IP\/dominio\u00a0\u00a0<\/p><\/li><li><p class=\"mb-0\">Comportamientos sospechosos que debes evitar y c\u00f3mo generar confianza en la bandeja de entrada\u00a0\u00a0<\/p><\/li><li><p class=\"mb-0\">Consejos y trucos para llegar a la bandeja de entrada y c\u00f3mo evitar parecer un spammer\u00a0\u00a0<\/p><\/li><li><p class=\"mb-0\">Mejores pr\u00e1cticas de env\u00edo para la hora de env\u00edo y la segmentaci\u00f3n de listas que te ayudar\u00e1n a destacar en la bandeja de entrada\u00a0\u00a0<\/p><\/li><li><p class=\"mb-0\">La importancia y las mejores pr\u00e1cticas para los mensajes transaccionales y por qu\u00e9 esto es importante durante el BFCM\u00a0\u00a0<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-3ae69935d230f1b3958bc96381445e73\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Expertos en correo electr\u00f3nico<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Conoce a tus presentadores<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 mt-6 mt-md-7 mt-lg-9\">\r\n\r\n                                            \n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-4\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/thomas-knierien_headshot.png\" alt=\"Imagen de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Thomas \u00abT-Bird\u00bb Knierien<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Especialista en contenidos multimedia s\u00e9nior<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-4\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/11\/Natalie-DelivAcad.jpg\" alt=\"Imagen de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Natalie Hays<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Gerente s\u00e9nior de marketing de productos<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-4\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/alison-gootee_headshot.png\" alt=\"Imagen de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Alison Gootee<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Especialista en defensa de la entregabilidad<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    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