{"id":26302,"date":"2026-10-15T14:49:46","date_gmt":"2026-10-15T14:49:46","guid":{"rendered":"https:\/\/www.mailgun.com\/?post_type=videos&#038;p=26302"},"modified":"2026-10-15T17:03:27","modified_gmt":"2026-10-15T17:03:27","slug":"academia-de-entregabilidad-el-impacto-del-email-2","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/es\/recursos\/videos\/academia-de-entregabilidad-el-impacto-del-email-2\/","title":{"rendered":"Deliverability Academy: temporada alta, menos respuestas"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-primary\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Academia de entregabilidad <\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 display-3\">\r\n                                Temporada alta, menos respuestas                            <\/h1>\r\n                        <\/div>\r\n\r\n                        \r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=EUYKDB9Bg40\" class=\"lazy-video-link\" data-lazy-video=\"EUYKDB9Bg40\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/i.ytimg.com\/vi\/EUYKDB9Bg40\/maxresdefault.jpg\" data-title=\"Deliverability Academy: Peak Season, Fewer Answers\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.ytimg.com\/vi\/EUYKDB9Bg40\/maxresdefault.jpg\" alt=\"Deliverability Academy: Peak Season, Fewer Answers\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=EUYKDB9Bg40#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/EUYKDB9Bg40\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/EUYKDB9Bg40\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=EUYKDB9Bg40\",\n    \"name\": \"Deliverability Academy: Peak Season, Fewer Answers\",\n    \"description\": \"Google pulled your reputation score. Now what?\\n\\nJoin us for a guided conversation about getting through Black Friday Cyber Monday and holiday peak sending without the dashboard you used to lean on. We're skipping the slide-by-slide format for a real discussion \\u2014 sender-platform data, TAM-side patterns, anti-abuse history, and deliverability guidance, all working through the same question: what do you actually still have to go on?\\n\\nWhat we'll talk about:\\n\\n- What changed in Google Postmaster Tools, what didn't, and which signals senders still have to work with heading into peak. \\n\\n- The Black Friday Cyber Monday temptation to change everything at once, and why that's the fastest way to lose the ability to diagnose a problem when performance shifts. \\n\\n- Real scenarios: ramping toward Black Friday Cyber Monday volumes as Gmail performance dips, Postmaster Tools looking fine while business outcomes don't, and needing an immediate fix from the spam folder.\\n\\nYou'll learn:  \\n\\n- How to establish what \\\"normal\\\" looks like before peak season hits, so you have a baseline when something changes. \\n\\n- Why aggressive acquisition and audience expansion during peak can make a legitimate program start to resemble abusive sending, and how to avoid it. \\n\\n- What to monitor during peak season \\u2014 your own decisions, not just your dashboards \\u2014 and a practical before, during, and after checklist to work from.\",\n    \"uploadDate\": \"2026-10-14T18:44:51+00:00\",\n    \"duration\": \"PT1H1M20S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-8b99b10b3e90efb6d017cdf61685f041\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Google ha eliminado tu puntuaci\u00f3n de reputaci\u00f3n. \u00bfY ahora qu\u00e9?<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Acerca de este seminario web<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p><\/p><p><\/p><p class=\"mb-0\">Acomp\u00e1\u00f1anos\u00a0en una conversaci\u00f3n guiada sobre c\u00f3mo superar el Black Friday, el Cyber Monday y el pico de env\u00edos de la temporada festiva sin el panel de control en el que sol\u00edas apoyarte. Prescindimos del formato de diapositivas para entablar un debate real: datos de la plataforma de remitentes, patrones de los TAM, historial de prevenci\u00f3n de abusos y orientaci\u00f3n sobre entregabilidad, todo en torno a la misma pregunta: \u00bfen qu\u00e9 te puedes basar realmente ahora?<br><b><br>De qu\u00e9 hablaremos<\/b><b>:\u00a0<\/b><\/p><\/div>\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">Qu\u00e9 ha cambiado en Google Postmaster Tools, qu\u00e9 sigue igual y con qu\u00e9 se\u00f1ales cuentan todav\u00eda los remitentes de cara a la temporada alta.<\/p><\/li><li><p class=\"mb-0\">La tentaci\u00f3n de cambiar todo a la vez en el Black Friday y el Cyber Monday, y por qu\u00e9 es la forma m\u00e1s r\u00e1pida de perder la capacidad de diagnosticar un problema cuando el rendimiento cambia.<\/p><\/li><li><p class=\"mb-0\">Escenarios reales: el aumento de los vol\u00famenes para el Black Friday y el Cyber Monday a medida que cae el rendimiento en Gmail, m\u00e9tricas de Postmaster Tools que parecen correctas pero no coinciden con los resultados comerciales y la necesidad de buscar una soluci\u00f3n inmediata para salir de la carpeta de spam.<\/p><\/li><li><p><\/p><p><\/p><p class=\"mb-0\">C\u00f3mo establecer qu\u00e9 es lo \u201cnormal\u201d antes de que llegue la temporada alta, para tener un punto de referencia cuando algo cambie.<\/p><\/li><li><p class=\"mb-0\">Por qu\u00e9 la captaci\u00f3n agresiva y la expansi\u00f3n de la audiencia durante la temporada alta pueden hacer que un programa leg\u00edtimo empiece a parecer un env\u00edo abusivo, y c\u00f3mo evitarlo.<\/p><\/li><li><p class=\"mb-0\">De qu\u00e9 hacer un seguimiento durante la temporada alta \u2014tus propias decisiones, no solo tus paneles de control\u2014 y una lista de tareas pr\u00e1ctica para antes, durante y despu\u00e9s en la que basarte.\u00a0<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-3a408e5accd48f99f9b709237dfd5711\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Expertos en correo electr\u00f3nico<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Conoce a tus presentadores<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 mt-6 mt-md-7 mt-lg-9\">\r\n\r\n                                            \n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/thomas-knierien_headshot.png\" alt=\"Imagen de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Thomas \u00abT-Bird\u00bb Knierien<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Especialista en contenidos multimedia s\u00e9nior<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/nick-schafer_headshot.png\" alt=\"Imagen de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Nick Schafer<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">M\u00e1nager de gesti\u00f3n t\u00e9cnica de cuentas<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/alison-gootee_headshot.png\" alt=\"Imagen de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Alison Gootee<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Especialista en defensa de la entregabilidad<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2026\/10\/Untitled-design-6.png\" alt=\"Imagen de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Brad Gurley<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Director\/a de Entregabilidad<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Customer.io<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/jonathan-torres_headshot.png\" alt=\"Imagen de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Jonathan \u201cJT\u201d Torres<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">M\u00e1nager de gesti\u00f3n t\u00e9cnica de cuentas<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":66,"featured_media":0,"template":"","meta":{"_acf_changed":true},"videos_webinars_category":[80],"class_list":["post-26302","videos","type-videos","status-publish","hentry","videos_webinars_category-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deliverability Academy: temporada alta, menos respuestas<\/title>\n<meta name=\"description\" content=\"Acompa\u00f1a al equipo de especialistas de Sinch Mailgun en este webinar en el que hablar\u00e1n sobre c\u00f3mo prepararse para el env\u00edo de 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