{"id":13424,"date":"2026-05-04T16:40:24","date_gmt":"2026-05-04T16:40:24","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/guide-ue-sur-le-suivi-des-pixels\/"},"modified":"2026-05-05T03:58:48","modified_gmt":"2026-05-05T03:58:48","slug":"guide-ue-sur-le-suivi-des-pixels","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/fr\/blog\/email\/guide-ue-sur-le-suivi-des-pixels\/","title":{"rendered":"Pixels de suivi, r\u00e9gulateurs de l&rsquo;UE et vous : un guide serein sur ce qui vient de se passer\u00a0"},"content":{"rendered":"\n<p><em>This blog post is provided for general informational purposes only and does not constitute legal advice. The regulatory landscape around email tracking is evolving, and the application of\u00a0ePrivacy\u00a0and GDPR rules will depend on your specific circumstances, including the\u00a0jurisdictions\u00a0in which you\u00a0operate\u00a0and the nature of your email programs. We recommend consulting qualified legal counsel before making changes to your tracking practices or consent flows.<\/em>\u00a0<br \/><em><\/em>\u00a0<\/p>\n\n<p>May the fourth be with you, this post is dense, but I promise it&rsquo;s all solid intel. I triple checked with our lawyers.<\/p>\n\n<h2 class=\"wp-block-heading\">Do you need to rethink email tracking in the EU?\u00a0<\/h2>\n\n<p>Not this week. But it should be on your roadmap, and\u00a0not\u00a0just\u00a0your \u00ab\u00a0someday\u00a0\u00bb list.\u00a0<\/p>\n\n<p>In March and April 2026, regulators in<a href=\"https:\/\/www.cnil.fr\/en\"> France (CNIL) <\/a>and <a href=\"https:\/\/www.garanteprivacy.it\/web\/garante-privacy-en\">Italy (the\u00a0Garante)<\/a> published guidance on the use of tracking pixels in email.\u00a0These\u00a0aren&rsquo;t\u00a0new laws.\u00a0<strong>They&rsquo;re\u00a0clarifications of existing\u00a0rules,<\/strong>\u00a0primarily the\u00a0ePrivacy\u00a0Directive\u00a0(the same framework behind cookie consent banners),\u00a0alongside the GDPR,\u00a0<strong>which\u00a0apply\u00a0to<\/strong>\u00a0<strong>tracking pixels in\u00a0email.<\/strong>\u00a0<\/p>\n\n<p>The\u00a0message\u00a0isn&rsquo;t\u00a0simply \u00ab\u00a0stop tracking.\u00a0\u00bb It&rsquo;s: <em>justify\u00a0tracking,\u00a0limit\u00a0it, and in many cases, get consent for it.\u00a0<\/em><\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-6648\"><p class=\"h5 m-0\" id=\"toc-title-6648\">Table of contents<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#do-you-need-to-rethink-email-tracking-in-the-eu\">Do you need to rethink email tracking in the EU?\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-both-regulators-agree-on\">What both regulators agree on\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#where-france-and-italy-diverge-and-why-it-matters-more-than-you-might-expect\">Where France and Italy diverge,\u00a0and why it matters more than you might expect\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#france-cnil-narrow-conditional-flexibility\">France (CNIL): narrow, conditional flexibility\u00a0<\/a><a class=\"scrollme link-body-color\" href=\"#italy-garante-stricter-than-most-people-realize\">Italy (Garante): stricter than most people realize\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#heres-whats-important-to-know\">Here\u2019s\u00a0what\u2019s important to know\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-infrastructure-problem-nobody-designed-for\">The infrastructure problem nobody designed for\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-non-human-interaction-problem-where-the-theory-starts-to-wobble\">The non-human interaction problem (where the theory starts to wobble)\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#will-my-analytics-become-useless\">\u00ab\u00a0Will my analytics become useless?\u00a0\u00bb\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">08<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#do-you-need-different-behavior-for-france-and-italy-what-about-other-countries\">Do you need different behavior for France and Italy?\u00a0What about other countries?\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">09<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-sinch-can-and-cant-solve\">What Sinch can\u00a0(and\u00a0can&rsquo;t)\u00a0solve\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">10<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-to-do-right-now\">What to do right now\u00a0<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">11<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#the-bigger-picture\">The bigger picture\u00a0<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What both regulators agree on\u00a0<\/h2>\n\n<p>Both CNIL and the\u00a0Garante\u00a0start from the same premise: tracking pixels access information from a user&rsquo;s device\u00a0and\u00a0that activity falls under\u00a0ePrivacy\u00a0rules.\u00a0This\u00a0means\u00a0consent is\u00a0required\u00a0unless a specific exemption applies.\u00a0<\/p>\n\n<p>If that sounds familiar, it should.\u00a0Email is just catching up to where web tracking has been for years. The party has been going on for a while. Email is arriving fashionably, if reluctantly, late.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Where France and Italy diverge,\u00a0and why it matters more than you might expect\u00a0<\/h2>\n\n<p>Both regulators\u00a0recognize\u00a0what the industry has\u00a0termed\u00a0a &lsquo;deliverability exemption&rsquo;. While this\u00a0isn\u2019t\u00a0a formal legal term,\u00a0both\u00a0regulators\u00a0acknowledge that certain limited, purpose-specific uses of open tracking fall within\u00a0ePrivacy\u00a0exemptions.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>France (CNIL): narrow, conditional flexibility<\/strong>\u00a0<\/h3>\n\n<p>The CNIL\u00a0allows individual-level open tracking\u00a0<em>without<\/em>\u00a0consent, but only for tightly scoped deliverability purposes:\u00a0\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Identifying\u00a0inactive recipients\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Managing suppression lists\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Cleaning databases\u00a0<\/li>\n<\/ul>\n\n<p>The constraints are real:\u00a0store minimal data (last-open\u00a0date, not full engagement history),\u00a0don&rsquo;t\u00a0repurpose it for marketing or analytics, and apply it only to emails the recipient\u00a0requested\u00a0or consented to receive.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Italy (Garante): stricter than most people realize<\/strong>\u00a0<\/h3>\n\n<p>The\u00a0Garante\u00a0takes a meaningfully different position.\u00a0The\u00a0<em>consent-free exemption<\/em>\u00a0is\u00a0generally limited\u00a0to aggregate, anonymized statistics;\u00a0one shared pixel per campaign, not per-recipient\u00a0 tracking, with IP addresses and technical identifiers anonymized. Individual-level open tracking typically requires consent, outside of specific security and authentication\u00a0use\u00a0cases.\u00a0<\/p>\n\n<p>Most standard ESP tracking models\u00a0(including ours)\u00a0generate per-recipient open events by default. That architecture satisfies CNIL&rsquo;s deliverability\u00a0exemption,\u00a0when the sender implements\u00a0appropriate data\u00a0minimization, purpose\u00a0limitation\u00a0and retention controls.\u00a0Whether the exemption applies\u00a0in a given\u00a0case depends on how the data is used as well as on how it is collected.\u00a0\u00a0<\/p>\n\n<p>However, per-recipient open events tracking\u00a0does not satisfy the\u00a0Garante&rsquo;s\u00a0requirements\u00a0without more significant changes.\u00a0<\/p>\n\n<p><strong>If your analytics depend on individual engagement signals,\u00a0you&rsquo;re\u00a0in consent territory in Italy.<\/strong>\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\"><b>Learn More:<\/b>&nbsp;Read the French&nbsp;<a href=\"https:\/\/www.cnil.fr\/fr\/recommandation-pixel-suivi-courriels\">CNIL Recommendations on Email Tracking<\/a>&nbsp;and the <a href=\"https:\/\/www.garanteprivacy.it\/home\/docweb\/-\/docweb-display\/docweb\/9677876#english\">Italian guidelines<\/a>&nbsp;on email tracking.<\/p><\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Here\u2019s\u00a0what\u2019s important to know\u00a0<\/h2>\n\n<ol class=\"wp-block-list\">\n<li><strong>Consent to send email is\u00a0not the same as\u00a0consent to track it.<\/strong>\u00a0<\/li>\n<\/ol>\n\n<p>This is the one that catches people off guard, so it gets its own section.\u00a0<\/p>\n\n<p>You can have\u00a0a\u00a0valid\u00a0legal\u00a0basis\u00a0to send marketing emails, transactional emails, even routine service messages,\u00a0and still need separate consent to use tracking pixels in them. Yes, even transactional emails. The consent requirement applies to the pixel, not\u00a0to\u00a0the message it rides in on.\u00a0<\/p>\n\n<p>CNIL is explicit about this: tracking consent can be\u00a0required\u00a0even when the email itself\u00a0doesn&rsquo;t\u00a0require consent. In some cases,\u00a0these can be bundled into a single, clearly described request,\u00a0but the default assumption that \u00ab\u00a0they signed up, so we can track them\u00a0\u00bb is not a safe one.\u00a0<\/p>\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>A contract\u00a0alone\u00a0does\u00a0not\u00a0prove\u00a0consent.\u00a0<\/strong><\/li>\n<\/ol>\n\n<p>If your list includes rented contacts, partner-sourced addresses, affiliate leads, or imported data from anywhere outside your own sign-up flows, this one is for you.\u00a0<\/p>\n\n<p>CNIL requires that consent be demonstrable for each individual\u00a0recipient;\u00a0who consented, when, and under what conditions. A contract clause\u00a0stating\u00a0that a partner collected consent on your behalf is\u00a0an important part of your accountability framework, but\u00a0it\u2019s\u00a0not sufficient on its own.\u00a0If you can&rsquo;t produce\u00a0evidence\u00a0that\u00a0each\u00a0specific\u00a0individual recipient actually gave informed consent, you don&rsquo;t have it.\u00a0This is worth a conversation with your legal team, especially if your list has mixed origins.\u00a0It\u00a0also\u00a0wouldn\u2019t\u00a0hurt to ensure\u00a0you\u2019re\u00a0complying with\u00a0your ESP\u2019s acceptable use policy as well, since these leads may be against their rules in the first place.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">The infrastructure problem nobody designed for\u00a0<\/h2>\n\n<p>Both regulators say consent withdrawal must be\u00a0easy\u00a0including\u00a0for\u00a0emails that are already sitting in someone&rsquo;s inbox.\u00a0<\/p>\n\n<p><strong>Here&rsquo;s what that actually means.\u00a0<\/strong>A user\u00a0withdraws\u00a0consent today. Tomorrow, they open an email you sent three months ago. The pixel loads.\u00a0<strong>The expectation is that you should not log that as an identifiable open event.<\/strong>\u00a0How strictly this will be enforced in practice remains to be seen, but consent withdrawal should take effect\u00a0when the user requests it,\u00a0including for\u00a0previously sent emails.\u00a0<\/p>\n\n<p><strong>This\u00a0requires your pixel endpoint to check consent status dynamically\u00a0at the moment\u00a0of each\u00a0open,<\/strong>\u00a0and\u00a0adjust its behavior accordingly;\u00a0logging the event for consenting recipients, not logging it for those\u00a0who&rsquo;ve\u00a0withdrawn. The image still loads either way, but your tracking behavior needs to change.\u00a0<\/p>\n\n<p>You\u00a0can&rsquo;t\u00a0change this with\u00a0a toggle in your sending platform.\u00a0It\u2019s\u00a0consent-aware pixel infrastructure, and most email systems\u00a0(including ours, and most\u00a0every\u00a0ESP in the market)\u00a0were not\u00a0initially\u00a0built\u00a0this way.\u00a0The gap between current architecture and what this guidance implies is real, and closing it is not a small ask.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">The non-human interaction problem (where the theory starts to wobble)\u00a0<\/h2>\n\n<p>The deliverability exemption,\u00a0even in France&rsquo;s more permissive form, assumes that open data is a useful signal for\u00a0identifying\u00a0inactive recipients. But open tracking has been polluted for years.\u00a0<\/p>\n\n<p>Apple Mail Privacy Protection\u00a0(among others)\u00a0prefetches\u00a0images, generating opens that may have nothing to do with a human reading an email. Security gateways scan messages and trigger pixel loads automatically. Spam filters and bots generate activity before a recipient ever sees the message in their inbox.\u00a0<\/p>\n\n<p>This creates a genuine tension in the guidance.\u00a0<strong>Regulators say you can use opens to suppress inactive users without\u00a0consent,\u00a0but\u00a0opens increasingly\u00a0aren&rsquo;t\u00a0human signals.\u00a0<\/strong>And the techniques\u00a0needed to filter non-human activity may themselves require the kind of individual-level processing that needs consent.\u00a0<\/p>\n\n<p><strong>It&rsquo;s\u00a0a\u00a0vicious\u00a0cycle,\u00a0you need cleaner data to comply, but cleaning the data may require consent.<\/strong>\u00a0Regulators\u00a0haven&rsquo;t\u00a0fully addressed this yet, and that gap matters.\u00a0We&rsquo;re\u00a0watching it closely.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">\u00ab\u00a0Will my analytics become useless?\u00a0\u00bb\u00a0<\/h2>\n\n<p>Not useless,\u00a0but less reliable, and\u00a0probably less\u00a0reliable than\u00a0you&rsquo;d\u00a0like.\u00a0<\/p>\n\n<p><strong>If open tracking becomes consent-gated,\u00a0you&rsquo;ll\u00a0only see data from recipients who opted in to being tracked.\u00a0<\/strong>That population will\u00a0likely be\u00a0small and self-selecting,\u00a0skewed toward your most engaged subscribers,\u00a0which makes it statistically unreliable for drawing conclusions about your broader audience. Layer machine-generated opens on top of that, and you get metrics that are simultaneously biased and inflated.\u00a0<\/p>\n\n<p>Practically, this affects open-based automations, re-engagement flows, subject line testing, segmentation, personalization logic, and engagement scoring. None of those\u00a0will\u00a0break overnight. But if your program leans heavily on open data,\u00a0it&rsquo;s\u00a0worth auditing which decisions would degrade if that signal became narrower and noisier than it already is.\u00a0<\/p>\n\n<p>This may feel like something new is being taken away. Really,\u00a0it&rsquo;s\u00a0an acceleration of something already underway.\u00a0<strong>Opens\u00a0were already getting noisy. Now\u00a0they&rsquo;re\u00a0becoming selective\u00a0<\/strong><strong><em>and<\/em><\/strong><strong>\u00a0noisy.<\/strong>\u00a0The programs that will feel this least are the ones that have been building toward clicks, conversions, replies, and explicit user actions anyway.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Do you need different behavior for France and Italy?\u00a0What about other countries?\u00a0<\/h2>\n\n<p>Possibly! And\u00a0maybe for\u00a0the broader EU over time.\u00a0<\/p>\n\n<p>The French and Italian frameworks are not the same, and a CNIL-aligned approach may not satisfy Italian requirements. For senders with meaningful audience concentration in both markets, treating them identically creates\u00a0a\u00a0risk\u00a0exposure.\u00a0<\/p>\n\n<p><strong>For many senders, the cleanest path is aligning to the stricter standard across EU sending.<\/strong>\u00a0It reduces fragmentation, reduces the risk of getting caught between two moving targets, and positions you\u00a0reasonably well\u00a0if other EU regulators publish similar guidance,\u00a0which, given that both CNIL and the\u00a0Garante\u00a0are drawing on the same EDPB framework, is a\u00a0reasonably safe\u00a0prediction.\u00a0<\/p>\n\n<p>This blog focuses on the recent CNIL and\u00a0Garante\u00a0guidance, but similar principles apply in other\u00a0jurisdictions. In the UK, PECR and ICO guidance impose comparable requirements for cookie-like technologies, including tracking pixels. Senders with audiences in Canada, the US, or other markets should also consider their obligations under CASL, CAN-SPAM, and emerging state privacy laws. The trend towards greater transparency and consent in digital tracking is not limited to the EU.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">What Sinch can\u00a0(and\u00a0can&rsquo;t)\u00a0solve\u00a0<\/h2>\n\n<p>As your sending platform, Sinch\u00a0Mailgun\u00a0and\u00a0Mailjet\u00a0operate as data processors. In the CNIL framework,\u00a0we&rsquo;re\u00a0the \u00ab\u00a0emailing service provider.\u00a0\u00bb You, the sender, are the data controller.\u00a0<\/p>\n\n<p>That means the obligation to collect, store, and\u00a0demonstrate\u00a0recipient consent sits with you,\u00a0not because\u00a0we&rsquo;re\u00a0passing the buck, but because\u00a0you&rsquo;re\u00a0the one with the\u00a0recipient\u00a0relationship. You know what your sign-up form said. You know where those addresses originated. We\u00a0don&rsquo;t.\u00a0<\/p>\n\n<p><strong>What we can do<\/strong>: provide flexible tracking controls at the domain and message level, document how our systems work, and evolve our platform as this space develops. Our legal, product, and deliverability teams are actively\u00a0monitoring\u00a0guidance\u00a0issued on this topic, and\u00a0we&rsquo;ll\u00a0communicate clearly before making any changes to platform behavior.\u00a0<\/p>\n\n<p><strong>What we\u00a0can&rsquo;t\u00a0do<\/strong>: know whether your recipients\u00a0consented\u00a0to tracking unless you tell us. Any future consent-aware behavior at the platform level depends on that signal coming from you.\u00a0That&rsquo;s\u00a0not a platform limitation we can design around, but\u00a0a structural reality of how GDPR and\u00a0ePrivacy\u00a0assign responsibility.\u00a0Similarly, the decision whether to enable or disable tracking for email traffic you send is yours.\u00a0\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">What to do right now\u00a0<\/h2>\n\n<p>This is the moment to get organized, not reactive.\u00a0<\/p>\n\n<p><strong>Audit your use of open data.<\/strong>\u00a0Map where\u00a0opens feed\u00a0into your systems, including\u00a0automation triggers, analytics dashboards, segmentation, personalization, and deliverability\u00a0decisions. Understand what would degrade if that signal became consent-gated or\u00a0even\u00a0narrower.\u00a0<\/p>\n\n<p><strong>Review your consent flows and privacy documentation.<\/strong>\u00a0Do sign-up forms mention tracking? Does your privacy policy describe it clearly? CNIL recommends consent for pixel tracking be collected at the point of email address capture when possible.\u00a0<\/p>\n\n<p><strong>Look at where your list came from.<\/strong>\u00a0For any address that\u00a0didn&rsquo;t\u00a0come through your own forms and flows, like\u00a0rented, co-registered,\u00a0or partner-provided,\u00a0ask whether you can prove individual consent. A contract\u00a0isn&rsquo;t\u00a0enough\u00a0on its own.\u00a0(And as always, you also need to\u00a0comply with\u00a0your ESP\u2019s\u00a0<a href=\"https:\/\/sinch.com\/legal\/policies-statements\/sinch-voice-policies-statements\/acceptable-use-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">policies<\/a>, too)\u00a0<\/p>\n\n<p><strong>Identify\u00a0your EU exposure.<\/strong>\u00a0France and Italy have the most immediate enforcement plans. If you have meaningful sends to either market, those are your\u00a0priority.\u00a0<\/p>\n\n<p><strong>Decide whether to enable or disable tracking.<\/strong>\u00a0Disabling all open tracking\u00a0may create operational problems without improving your compliance positioning\u00a0\u2013 the only way to know is to examine your use of the information. Understand the\u00a0full\u00a0picture\u00a0of what the recent guidance means for you\u00a0first, then act.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">The bigger picture\u00a0<\/h2>\n\n<p>This\u00a0isn&rsquo;t\u00a0the end of email tracking completely, but it is\u00a0a sign that\u00a0email\u00a0is\u00a0moving into the same model web tracking has\u00a0operated\u00a0under for years: clearer purpose, more transparency, more user control.\u00a0<\/p>\n\n<p>The difference is timing. Web tracking had to react to regulation after the fact. Email gets to prepare,\u00a0and\u00a0that&rsquo;s\u00a0a genuinely better position to be in.\u00a0<\/p>\n\n<p>This shift\u00a0was\u00a0already happening. Between Apple MPP, security scanning, and evolving inbox behavior, open rates were already losing reliability long before any regulator weighed in. This guidance makes it official: the future of email engagement is intentional signals, not passive ones. Clicks. Conversions. Replies. Actions that mean something when they happen.\u00a0<\/p>\n\n<p>There\u00a0are\u00a0no enforcement campaigns today,\u00a0but\u00a0the direction is clear,\u00a0the gap between how email tracking currently works and how regulators expect it to work is real, and closing that gap will take time, coordination, and some architectural rethinking.\u00a0<\/p>\n\n<p>The good news\u00a0is\u00a0you can see it coming.\u00a0<\/p>\n\n<p>That&rsquo;s\u00a0a much better place to be than finding out after the fact.\u00a0<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">This blog post is provided for general informational purposes only and does not constitute legal advice. The regulatory landscape around email tracking is evolving, and the application of ePrivacy and GDPR rules will depend on your specific circumstances, including the jurisdictions in which you operate and the nature of your email programs. We recommend consulting qualified legal counsel before making changes to your tracking practices or consent flows.&nbsp;<\/p><\/div>\r\n    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>This blog post is provided for general informational purposes only and does not constitute legal advice. The regulatory landscape around email tracking is evolving, and the application of\u00a0ePrivacy\u00a0and GDPR rules will depend on your specific circumstances, including the\u00a0jurisdictions\u00a0in which you\u00a0operate\u00a0and the nature of your email programs. We recommend consulting qualified legal counsel before making changes [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":11820,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-13424","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>France &amp; Italy release new guides on pixel tracking<\/title>\n<meta name=\"description\" content=\"Regulators in France &amp; Italy published guidance on the use of tracking pixels in email.\u00a0Here&#039;s your guide to everything that just happened.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/fr\/blog\/email\/guide-ue-sur-le-suivi-des-pixels\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France &amp; 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