{"id":15043,"date":"2024-06-11T00:00:00","date_gmt":"2024-06-11T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/blog\/mise-a-jour-boite-de-reception-apple-mail-2024\/"},"modified":"2026-09-22T17:10:54","modified_gmt":"2026-09-22T17:10:54","slug":"mise-a-jour-boite-de-reception-apple-mail-2024","status":"publish","type":"blog","link":"https:\/\/www.mailgun.com\/fr\/blog\/email\/mise-a-jour-boite-de-reception-apple-mail-2024\/","title":{"rendered":"Apple Mail fait peau neuve : les nouveaut\u00e9s d&rsquo;iOS 18 pour la bo\u00eete de r\u00e9ception"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Senders have just been hit with a change of requirements from Gmail and Yahoo, and now Apple Mail is sliding in with updates of its own to the inbox. Where will your messages land?<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-1880\"><p class=\"h5 m-0\" id=\"toc-title-1880\">Table des mati\u00e8res<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#ai-powered-organization\">AI-powered organization<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#deliverability-boost-the-jurys-still-out\">Deliverability boost? The jury&rsquo;s still out<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#heres-how-you-can-prepare\">Here&rsquo;s how you can prepare:<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">AI-powered organization<\/h2>\n\n<p class=\"wp-block-paragraph\">First, Apple Mail is not only introducing a tabbed inbox, but it\u2019s taking things to the next level.<\/p>\n\n<p class=\"wp-block-paragraph\">Gone are the days of endless scrolling through a cluttered mess. Apple Mail will begin leveraging on-device intelligence to categorize emails into \u00ab\u00a0Primary,\u00a0\u00bb \u00ab\u00a0Transactions,\u00a0\u00bb \u00ab\u00a0Updates,\u00a0\u00bb and \u00ab\u00a0Promotions.\u00a0\u00bb This means critical messages like flight confirmations and meeting updates rise to the top, while marketing emails and newsletters get filed neatly away.<\/p>\n\n<p class=\"wp-block-paragraph\">This isn\u2019t a new concept, Gmail has been filtering into the Promotions tab for some time now, but Apple is dipping it\u2019s toes a little deeper into the AI waters with AI-powered summaries and intelligence to make the inbox friendly for users.<\/p>\n\n<h2 class=\"wp-block-heading\">Deliverability boost? The jury&rsquo;s still out<\/h2>\n\n<p class=\"wp-block-paragraph\">While the organization features are exciting for email recipients, the impact on deliverability will likely be minimal if you are a good sender. Apple hasn&rsquo;t revealed details on how Mail interacts with external email servers. However, with a focus on user experience, we can expect Apple to prioritize clean, authenticated emails in-line with industry standards.<\/p>\n\n<p class=\"wp-block-paragraph\">When Gmail introduced inbox tabs, some senders were worried. They believed having promotional emails land in the Promotions tab was a bad thing. However, if this type of filtering helps recipients stay organized, it improves the email experience. It may even make your messages easier to find.<\/p>\n\n<p class=\"wp-block-paragraph\">After surveying consumers for our <a href=\"https:\/\/www.mailgun.com\/fr\/ressources\/etudes\/email-experience-client\/\" target=\"_tabs\" rel=\"noopener noreferrer\"><i>Email and the customer experience<\/i><\/a> report, results showed that more than half of consumers with tabbed inboxes check their Promotions tab every day. Nearly 75% visit it at least once per week.<\/p>\n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                How often do you want or expect to receive promotional emails from brands?            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"30\" data-chart-color=\"#9ebcf2\" data-chart-values=\"[&quot;22.8&quot;,&quot;18&quot;,&quot;25.7&quot;,&quot;10.5&quot;,&quot;14.1&quot;,&quot;8.8&quot;]\" data-chart-colors=\"[&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;,&quot;#FFBE3C&quot;]\" data-chart-titles=\"[&quot;Daily&quot;,&quot;Twice a week&quot;,&quot;Once a week&quot;,&quot;Twice a month&quot;,&quot;Once a month&quot;,&quot;Never&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n<h2 class=\"wp-block-heading\">Here&rsquo;s how you can prepare:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><b>Sender Reputation is king:<\/b> Always maintain a <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/ameliorer-reputation-expediteur\/\" target=\"_tabs\" rel=\"noopener noreferrer\">good sender reputation<\/a> by following best practices like permission-based marketing with <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/comment-developper-une-liste-de-contacts-de-la-bonne-maniere\/\" target=\"_tabs\" rel=\"noopener noreferrer\">double opt-in<\/a> and avoiding spam triggers by keeping <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/gestion-des-listes-de-contacts\/\" target=\"_tabs\" rel=\"noopener noreferrer\">your email list<\/a> clean.<\/li>\n\n\n\n<li><b>Authentication is essential:<\/b> Ensure your emails are <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/authentification-des-emails-votre-carte-identite-pour-envoi\/\" target=\"_tabs\" rel=\"noopener noreferrer\">properly authenticated using SPF, DKIM, and DMARC<\/a> to prevent them from landing in spam folders.<\/li>\n\n\n\n<li><b>Keep it clean and relevant:<\/b> Focus on <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/bonnes-pratiques-pour-livraison-reussie-emails\/\" target=\"_tabs\" rel=\"noopener noreferrer\">sending high-quality, relevant content<\/a> that your subscribers actually want to receive.<\/li>\n<\/ul>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> With the industry\u2019s top mailbox providers implementing new inbox experiences and sender requirements, monitoring is more important than ever. Learn how you can keep an eye on things with <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/product\/integration-avec-google-postmaster-tools\/\">Google Postmaster Tools<\/a> and the Yahoo Sender Hub.<\/div>\r\n    <\/div>\r\n\n<p class=\"wp-block-paragraph\">The Verdict: The industry is aligning The new Mail features are undeniably a step towards a more user-friendly email experience. They are also trending toward the same standards we have seen <a href=\"https:\/\/www.mailgun.com\/fr\/blog\/deliverability\/changements-gmail-yahoo-2024\/\" target=\"_tabs\" rel=\"noopener noreferrer\">recently enforced by Gmail and Yahoo<\/a>. While there are no official sender requirements from Apple Mail in terms of spam thresholds or protocols, prioritizing the sender experience will automatically push senders into stricter lanes.<\/p>\n\n<p class=\"wp-block-paragraph\">By staying informed about best practices and maintaining a clean sender reputation, you can ensure your emails reach inboxes regardless of future updates. This is just the latest chapter in the story of Apple Mail&rsquo;s evolution. Keep an eye on future updates and keep those best practices sharp to stay ahead of the inbox game.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"dark\"  aria-labelledby=\"banner-block-block-b8928d818d195c1c6aaffba48ef127b1\">\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block-b8928d818d195c1c6aaffba48ef127b1\">\r\n                Apple confirms RCS support in iOS 18            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\">Curious about Apple\u2019s other big news from WWDC24? Discover how their latest announcement for the Messages app is set to transform connections between brands and their customers.<\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/www.sinch.com\/blog\/rcs-ios-18\/\"  class=\"btn btn-secondary\" >Read the article<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Senders have just been hit with a change of requirements from Gmail and Yahoo, and now Apple Mail is sliding in with updates of its own to the inbox. Where will your messages land? AI-powered organization First, Apple Mail is not only introducing a tabbed inbox, but it\u2019s taking things to the next level. Gone [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":4074,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"blog_category":[20],"class_list":["post-15043","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple Mail annonce des nouveaut\u00e9s majeures dans l&#039;organisation de la bo\u00eete de r\u00e9ception pour iOS 18 - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Apple a tenu sa Keynote WWDC 2024 le 10 juin et a annonc\u00e9 quelques nouveaut\u00e9s pour la bo\u00eete de r\u00e9ception qui auront un impact sur l&#039;organisation et le comportement des messages d\u00e9livr\u00e9s. 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