Email accessibility is a pretty simple concept: Everyone who receives your email should be able to read it and engage with it. Everyone. Making this happen, however, is a bit more complicated, which is why so many companies struggle to get it right.<\/p>\n\n
But they\u00a0have\u00a0<\/i>to get it right. Why? Over\u00a012 million people<\/u><\/a>\u00a0in the US alone have some form of vision impairment, including color blindness. Hearing impairment is the third most reported chronic problem among the aged population, but\u00a065% of people<\/u><\/a>\u00a0with hearing loss are younger than retirement age. And as much as\u00a010% of the global population<\/u><\/a>\u00a0is dyslexic.<\/p>\n\n With millions of people encountering less-than-stellar email experiences, companies and developers who lead through accessibility will thrive over the coming years. It takes some extra effort, but it will pay off.<\/p>\n\n Here are some ways your emails might be inaccessible to certain subscribers. Most of them have to do with vision impairments, one of the most common accessibility needs.<\/p>\n\r\n